{"id":2379286,"url":"https://alion.io/job/pmconsulting-category-development-manager-fb-makati","title":"Category Development Manager (F&B) | Makati","company":{"id":4421389,"name":"PM Consulting","domain":"pmconsulting.ph","url":"https://alion.io/company/pmconsulting-2","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Management","role_family":"Management","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T18:59:17Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-14T20:33:21Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Office location: BGC, Taguig\nWork setup: Full onsite\nSchedule: Monday to Friday, Dayshift\nRole Overview\nThe role will be responsible for driving the long-term growth and competitiveness of assigned product categories through clear strategies, innovation initiatives, and strong trade execution. This role leads category thinking across product development, go-to-market planning, and in-market activation. The position partners closely with cross-functional teams to unlock new growth opportunities beyond channels alone.\nQualifications\nBachelor's degree in Business, Marketing, Management, or a related field; MBA or equivalent is an advantage\nMinimum of 5-8 years of experience within the FMCG industry, with proven exposure to category development, trade marketing, or commercial strategy in a fast-paced environment.\nStrong background and hands-on experience in end-to-endcategory management, innovation planning, and product development\nDemonstrated experience driving category strategies across both traditional and modern trade environments\nSolid understanding of shopper behavior, market trends, and competitive dynamics\nExperience collaborating with Marketing, Sales, Supply Chain, and R&D teams\nBackground should not be limited to Digital or E-commerce; must include broader FMCG commercial exposure\nStrong analytical, strategic thinking, and stakeholder management skills\nDuties & Responsibilities\nLead the development and execution of category strategies to deliver sustainable growth and profitability\nDrive innovation pipelines for assigned categories, including new product development, renovation, and range optimization\nTranslate consumer, shopper, and market insights into actionable category plans and initiatives\nPartner with Marketing and R&D teams to shape product concepts, positioning, and launch strategies\nWork closely with Trade Marketing and Sales to ensure strong in-market execution and alignment with category priorities\nIdentify white spaces and growth opportunities across price tiers, formats, and usage occasions\nMonitor category performance, competitive movements, and market trends to refine strategies\nChampion cross-functional initiatives that strengthen category leadership and commercial effectiveness\nDevelop category frameworks, guidelines, and playbooks to support consistent execution across 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