Founding Content Creator

About Pocket

Pocket (YC W26) is building the future of how people capture, remember, and interact with information.

We're one of the fastest-growing hardware startups to come out of Y Combinator, with hundreds of thousands of devices already in the hands of customers around the world.

We're a small, ambitious team based in San Francisco, building at the intersection of AI, consumer hardware, and software.

We're looking for a Founding Content Creator to bring the story of building Pocket to life.

About the Role

We're looking for a creative storyteller who loves filming, writing, and creating content that people genuinely want to watch, read, and share.

You'll be embedded in the day-to-day life of Pocket, capturing what it's really like to build and scale a fast-growing technology company.

From product development and team discussions to major milestones, unexpected challenges, and everyday moments - your job is to find the stories worth telling and turn them into engaging content.

You'll create short-form videos, behind-the-scenes footage, interviews, and compelling social media posts across Pocket's company channels and our founders' personal accounts.

This is not a traditional social media management role.

We want someone who creates, not just coordinates. Someone who picks up a camera, asks interesting questions, spots opportunities, and turns raw moments into content.

You'll have the creative freedom to experiment with formats, develop original ideas, and help define how the world sees Pocket.

What You'll Own

Video Content & Production

• Film and produce engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
• Capture behind-the-scenes moments from the everyday life of Pocket.
• Create content around product development, launches, team culture, milestones, and challenges.
• Interview founders, engineers, designers, and other team members.
• Independently handle filming, editing, and publishing.
• Experiment with creative formats, hooks, and storytelling techniques to maximize organic reach.

Storytelling & Social Content

• Turn real company moments, conversations, and experiences into compelling stories.
• Write engaging posts for Pocket's LinkedIn and X accounts.
• Support founders and team members in building their personal brands through authentic content.
• Develop original content ideas that make people excited to follow Pocket's journey.
• Find creative ways to make complex technology and business topics interesting and accessible.

Content Strategy & Growth

• Own and maintain a consistent content calendar across relevant social channels.
• Identify emerging trends, formats, and opportunities for viral content.
• Repurpose content across platforms to maximize reach.
• Track performance, understand what resonates, and continuously improve.
• Build a recognizable and authentic content style for Pocket.
• Help grow an engaged community around our company, product, and people.

What We're Looking For

• A natural storyteller with exceptional creative instincts.
• Proven experience creating engaging organic content, especially short-form video.
• Comfortable filming, editing, writing, and publishing independently.
• Strong writing skills and the ability to create compelling social media posts.
• Deep understanding of internet culture, social platforms, and what makes content spread.
• Someone who genuinely enjoys being behind the camera, talking to people, and capturing spontaneous moments.
• Highly proactive, resourceful, and comfortable working with minimal direction.
• Ability to turn everyday situations into interesting stories.
• Genuine curiosity about technology, AI, startups, and the people building them.
• Based in San Francisco or willing to relocate.

Bonus Points

• You've built your own audience or successfully grown social accounts organically.
• You've created videos with hundreds of thousands or millions of organic views.
• You've worked with startups, technology companies, or content creators.
• You have experience with documentary-style storytelling, filmmaking, or journalism.
• You're comfortable appearing on camera when it makes the content better.

What Success Looks Like

In your first 90 days:

• Establish a consistent flow of high-quality video and written content.
• Build relationships across the team and become part of Pocket's everyday life.
• Develop repeatable processes for capturing, creating, and publishing content.
• Experiment with multiple content formats and identify what resonates.
• Establish a recognizable voice and storytelling style across our social channels.

Long-term:

• Make Pocket one of the most interesting startups to follow online.
• Build an engaged audience that follows the journey of building Pocket.
• Consistently create content that reaches new audiences organically.
• Turn Pocket's people, culture, product, and story into a meaningful competitive advantage for our brand.
• Make content creation a natural part of how Pocket operates.

Why Join Pocket?

• Front-row seat: Document the journey of building one of the fastest-growing AI hardware startups.

• Creative freedom: Own content creation from idea to execution, with room to experiment.

• Real stories: Work directly with founders, engineers, designers, and operators building something ambitious.

• High ownership: Be the first dedicated content creator and shape our content strategy from the ground up.

• Massive opportunity: Help millions of people discover Pocket and follow our journey.

We don't want someone who just posts on social media. We want someone who makes people excited to follow what we're building.

If that sounds like you, we'd love to hear from you.