{"id":3251900,"url":"https://alion.io/job/pocket-founding-content-creator-2","title":"Founding Content Creator","company":{"id":2237730,"name":"Pocket","domain":"pocket.watch","url":"https://alion.io/company/pocket-watch","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-20T23:26:45Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-11-07T17:21:20Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About the Role\nWe're looking for a creative storyteller who loves filming, writing, and creating content that people genuinely want to watch, read, and share.\nYou'll be embedded in the day-to-day life of Pocket, capturing what it's really like to build and scale a fast-growing technology company.\nFrom product development and team discussions to major milestones, unexpected challenges, and everyday moments - your job is to find the stories worth telling and turn them into engaging content.\nYou'll create short-form videos, behind-the-scenes footage, interviews, and compelling social media posts across Pocket's company channels and our founders' personal accounts.\nThis is not a traditional social media management role.\nWe want someone who creates, not just coordinates. Someone who picks up a camera, asks interesting questions, spots opportunities, and turns raw moments into content.\nYou'll have the creative freedom to experiment with formats, develop original ideas, and help define how the world sees Pocket.\nWhat You'll Own\nVideo Content & Production\nFilm and produce engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other platforms.\n\nCapture behind-the-scenes moments from the everyday life of Pocket.\n\nCreate content around product development, launches, team culture, milestones, and challenges.\n\nInterview founders, engineers, designers, and other team members.\n\nIndependently handle filming, editing, and publishing.\n\nExperiment with creative formats, hooks, and storytelling techniques to maximize organic reach.\n\nStorytelling & Social Content\nTurn real company moments, conversations, and experiences into compelling stories.\n\nWrite engaging posts for Pocket's LinkedIn and X accounts.\n\nSupport founders and team members in building their personal brands through authentic content.\n\nDevelop original content ideas that make people excited to follow Pocket's journey.\n\nFind creative ways to make complex technology and business topics interesting and accessible.\n\nContent Strategy & Growth\nOwn and maintain a consistent content calendar across relevant social channels.\n\nIdentify emerging trends, formats, and opportunities for viral content.\n\nRepurpose content across platforms to maximize reach.\n\nTrack performance, understand what resonates, and continuously improve.\n\nBuild a recognizable and authentic content style for Pocket.\n\nHelp grow an engaged community around our company, product, and people.\n\nWhat We're Looking For\nA natural storyteller with exceptional creative instincts.\n\nProven experience creating engaging organic content, especially short-form video.\n\nComfortable filming, editing, writing, and publishing independently.\n\nStrong writing skills and the ability to create compelling social media posts.\n\nDeep understanding of internet culture, social platforms, and what makes content spread.\n\nSomeone who genuinely enjoys being behind the camera, talking to people, and capturing spontaneous moments.\n\nHighly proactive, resourceful, and comfortable working with minimal direction.\n\nAbility to turn everyday situations into interesting stories.\n\nGenuine curiosity about technology, AI, startups, and the people building them.\n\nBased in San Francisco or willing to relocate.\n\nBonus Points\nYou've built your own audience or successfully grown social accounts organically.\n\nYou've created videos with hundreds of thousands or millions of organic views.\n\nYou've worked with startups, technology companies, or content creators.\n\nYou have experience with documentary-style storytelling, filmmaking, or journalism.\n\nYou're comfortable appearing on camera when it makes the content better.\n\nWhat Success Looks Like\nIn your first 90 days:\nEstablish a consistent flow of high-quality video and written content.\n\nBuild relationships across the team and become part of Pocket's everyday life.\n\nDevelop repeatable processes for capturing, creating, and publishing content.\n\nExperiment with multiple content formats and identify what resonates.\n\nEstablish a recognizable voice and storytelling style across our social channels.\n\nLong-term:\nMake Pocket one of the most interesting startups to follow online.\n\nBuild an engaged audience that follows the journey of building Pocket.\n\nConsistently create content that reaches new audiences organically.\n\nTurn Pocket's people, culture, product, and story into a meaningful competitive advantage for our brand.\n\nMake content creation a natural part of how Pocket operates.\n\nWhy Join Pocket?\nFront-row seat: Document the journey of building one of the fastest-growing AI hardware startups.\n\nCreative freedom: Own content creation from idea to execution, with room to experiment.\n\nReal stories: Work directly with founders, engineers, designers, and operators building something ambitious.\n\nHigh ownership: Be the first dedicated content creator and shape our content strategy from the ground up.\n\nMassive opportunity: Help millions of people discover Pocket and follow our journey.\n\nWe don't want someone who just posts on social media. We want someone who makes people excited to follow what we're building.\nIf that sounds like you, we'd love to hear from you.\nAbout Pocket\nPocket is a Y Combinator W26 company building a premium hardware plus software product in the AI voice recorder space. We are obsessed with quality and speed. 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