Marketing Manager

About the Role

Podshop is a growing podcast studio and production company based in Shoreditch, London. We work with businesses, brands and creators across podcast production, studio recording and end-to-end podcast services.

We're looking for a hands-on Marketing Manager to take ownership of Podshop's marketing and help turn our activity into measurable commercial growth.

This is not a role where you'll inherit a large marketing team or simply manage agencies. You'll be our sole internal marketing specialist, reporting directly to the Founder & CEO, with significant freedom to improve how we approach campaigns, CRM, reporting, website performance, SEO, email, content and lead generation.

We've built a strong brand and grown successfully, but there is a lot of opportunity ahead. We're improving our CRM and tracking, want much clearer reporting from lead source through to revenue, and want to do significantly more proactive inbound and outbound marketing.

You'll have support from specialist contractors across areas such as Google Ads, SEO, web development and content production, but you'll own the overall marketing plan and its commercial performance.

What You'll Be Responsible For

• Own Podshop's marketing strategy and quarterly marketing plan, aligned to lead generation, sales pipeline and revenue goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, CRM, organic content and partnerships.
• Own the marketing side of our CRM and build clear reporting across Leads, MQLs, SQLs, Opportunities, Won/Lost and Revenue.
• Produce useful monthly reporting that explains what is generating qualified demand, pipeline and revenue - and what we should do next.
• Own the ongoing marketing development of the Podshop website, including content, landing pages, user journeys, conversion, SEO and analytics.
• Keep testimonials, case studies, client logos and other social proof current and visible across the website.
• Develop a practical social and content plan, using internal and external production support where appropriate.
• Identify and implement new outbound and inbound campaigns that could generate additional revenue, including email, reactivation, nurture, social and partnership activity.
• Brief and manage specialist contractors across PPC, SEO, web and content while retaining ownership of objectives and results.
• Help develop the marketing strategy, processes, templates and reporting used within our end-to-end podcast service for clients, before ongoing delivery is handed to the Production team.

Requirements

Required Experience, Skills & Capabilities

Experience

• 3+ years' experience in a hands-on marketing role, ideally within B2B, creative, media, agency, SaaS or another growth-focused SME.
• Experience planning and executing multi-channel campaigns, with evidence of using performance data to improve results.
• Practical experience with CRM, lead generation and funnel reporting; familiarity with MQL, SQL, opportunity, pipeline and revenue attribution.
• Experience working with websites, SEO, analytics and conversion journeys.
• Experience briefing or managing external agencies, freelancers or specialist contractors is desirable.
• Podcast, media or creator-economy experience is useful but not essential.

Skills

• Strong analytical and commercial thinking, with the ability to connect marketing activity to lead quality, pipeline and revenue.
• Comfortable using CRM platforms, GA4, Google Search Console, email marketing platforms and paid/social analytics.
• Strong campaign planning, copywriting, briefing and project-management skills.
• Good working knowledge of SEO, paid media, email marketing, website conversion and organic social, without needing to be a senior specialist in every channel.
• Clear written and verbal communication, with confidence presenting performance, recommendations and priorities.

Capabilities

• Able to work independently and take ownership of a marketing function without a large internal team.
• Comfortable moving between strategy and hands-on execution.
• Able to challenge existing activity, identify gaps and implement practical improvements.
• Confident managing contractors and holding specialist suppliers accountable for delivery and performance.
• Curious, proactive and comfortable testing ideas, learning from results and changing direction when the data supports it.
• Highly organised, with strong attention to detail around tracking, CRM data and campaign execution.

What Success Looks Like

• We can clearly see where leads come from and how they progress from enquiry to MQL, SQL, opportunity and revenue.
• Marketing and Sales share a clear view of lead quality, conversion and commercial priorities.
• Existing campaigns are actively optimised rather than simply left running.
• New campaigns and growth experiments are launched consistently and measured properly.
• The website becomes a stronger acquisition and conversion tool, supported by effective SEO and up-to-date proof of our work.
• Monthly marketing reporting leads to clear decisions about what we should do more of, less of or differently.

Why Join Podshop?

This role offers genuine ownership. You'll have the opportunity to shape how marketing works across a growing creative business, work directly with the Founder & CEO, and build the systems, campaigns and reporting that support the next stage of Podshop's growth. There is plenty already working well - but also plenty of room to make a visible impact.

Working Hours, Compensation & Benefits

• Salary: £38,000 - £43,000 per annum, depending on experience.
• Full-time role based in Shoreditch, London. 2 work from home days per week after probation.
• 34 to 35 days' holiday per year, including bank holidays.
• Private Healthcare Plan.
• Discounted gym membership plus other discounts and health benefits through Vitality.
• Pension Plan.
• Cycle to Work Scheme.
• Networking opportunities.
• Monthly full team socials.
• Monthly department lunches.
• Clear company pay framework with progression and salary increases.
• Professional development and the opportunity to grow with the marketing function.