Senior Manager, Payer - Growth, Product & AI-Enabled Go-To-Market Transformation

RESPONSIBILITIES:

Strategy Development

• Shape enterprise strategy by identifying growth opportunities, setting strategic priorities, and aligning investments to deliver long-term value.
• Guide organizations in weighing enterprise strategies to progress their vision and goals; develop business cases to drive investment decisions
• Define product and service portfolio strategies aligned to enterprise growth objectives.
• Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
• Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
• Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
• Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
• Translate growth strategies into executable roadmaps with measurable KPIs.

Capability Assessment & Operating Model Design

• Evaluate enterprise capabilities and architect operating models that align people, processes, and technology to accelerate growth.
• Benchmark organizational capabilities, competitive differentiators, and define future-state operating models.
• Identify capability gaps and develop phased transformation strategies to achieve growth strategies.

Business Development

• Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients.
• Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
• Develops and maintains network at the executive level within healthcare, Payer
• Direct role in business development, supporting generation of new sales and solution architecture in the business strategy and transformation domain

Core Competencies

• Growth and go-to-market strategy development
• Product and service strategy
• AI-enabled transformation and capability modeling
• Executive facilitation and storytelling
• Business development

REQUIRED QUALIFICATIONS:

• 10+ years of experience in strategy consulting, such as growth, product and/or GTM strategy / transformation.
• Experience delivering strategy work in healthcare and/or health insurance/Payer
• Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
• Proven ability to conduct capability assessments, operating model design, or maturity benchmarking
• Strong business-side understanding of:

  Product and service strategy

  CRM and customer lifecycle strategy

  Lead management and demand generation

  AI-enabled business transformation (use-case definition and strategic adoption)

• Exceptional executive communication, structured problem solving, and consulting storytelling skills

DESIRED QUALIFICATIONS:

• MBA or MSC in Business, Strategy, Marketing, Management, or a related discipline.
• Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
• Ability to architect strategy engagements, develop a portfolio of work and cultivate executive relationships.
• Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
• Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
• Experience facilitating executive workshops and building board-level strategy narratives.
• Trained/Certified in relevant areas of expertise, such as MarTech/CRM and/or Consulting Communication & Product Strategy, Digital and AI Strategy, and/or Consulting/Business Agility.

COMPENSATION & BENEFITS:

The estimated salary range for this role is $118,500 - $263,500 USD per year. This salary range is provided as required by local and state law as applicable. Individual salaries vary on a number of factors, including but not limited to geography, skills, education, experience and unique qualifications where applicable.

Bonuses are awarded at Point B’s discretion and are based upon individual contributions and overall firm performance.

Employees hired on or after October 1 are not eligible to participate in the current year’s bonus or merit increase cycle. Eligibility will begin with the following performance cycle, in accordance with company policy