{"id":1719492,"url":"https://alion.io/job/pointfive-creative-growth-lead-2","title":"Creative Growth Lead","company":{"id":1920967,"name":"PointFive","domain":"pointfive.co","url":"https://alion.io/company/pointfive-co","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","Boston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":225000,"max":250000,"currency":"USD","period":"year","gross":null,"usd_annual":250000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"Reddit","optional":false},{"name":"AI Agents","optional":true},{"name":"FinOps","optional":true}],"status":"live","first_seen_at":"2026-10-02T15:10:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-07T00:31:17Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About PointFive\nPointFive finds the cost buried inside enterprise infrastructure, from the cloud to coding agents. We pioneered DeepWaste across cloud and data platforms, and we are now doing the same for AI token spend with TokenShift. \nFanatics, H&M, Hertz, Nubank, Citizens Bank and other Fortune 500 companies use PointFive to see and cut what their infrastructure and AI actually cost.\nWe have raised $96 million, most recently a $60 million Series B led by Accel. Engineering sits in Tel Aviv and our go-to-market team is focused on North America. PointFive Labs, our research arm, publishes original work on how infrastructure and AI actually get paid for.\nCRN named us one of the 10 hottest cloud computing startups of 2026, Forbes Israel put us on its Next Billion Dollar Startups list, and Redpoint selected us for its InfraRed 100, its ranking of the private companies shaping the future of cloud infrastructure.\nAbout the role\nThis is a hands-on creative role. You will come up with ideas, build them, ship them and watch what happens. The goal is buzz, shares, followers, mindshare and category authority. Pipeline follows attention, but attention is the job.\nYou will take rough concepts from our leadership and turn them into real campaigns on your own, and you will bring plenty of your own. You will think about distribution while you are still shaping the idea, not after it is finished.\nWhat you'll do\nInvent and ship campaigns, games, competitions, tools, lists, stunts, videos and interactive experiences that people choose to share.\n\nTurn PointFive's research into stories that engineers, executives and press repeat.\n\nMake customers, practitioners and partners the heroes of the story, so they are proud to share it with their own networks.\n\nGet our people, customers and community sharing our work because they want to.\n\nGive PointFive a distinctive personality and voice across LinkedIn, Reddit, communities and events.\n\nSupport the creative themes for our conferences and events, and tie them into bigger campaigns, working alongside our field marketing team who bring them to life.\n\nMake PointFive the name people think of, and the source they reach for, when the topic is infrastructure and AI cost.\n\nRun lots of fast experiments, keep what works and drop what doesn't.\n\nThe kind of briefs you'll get\nTake a dry enterprise number and turn it into something people argue about in the comments.\n\nA customer just saved a lot of money. Make them the hero of something they actually want to post.\n\nA big industry conference is one key moment in a three-month campaign. Give the whole thing a theme people remember, and make ours the booth they talk about after they leave.\n\nBuild something interactive, a tool, a game or a quiz, that people send to their team.\n\nOur category all looks and sounds the same. Show us something that doesn't.\n\nYou are the right person if\nYou have built an audience from zero yourself. A newsletter, a following, a community, a side project, a meetup. You know what it takes to go from 10 people to 10,000 without a famous logo behind you.\n\nYou are always online. You understand LinkedIn, Reddit, communities, memes and how things spread, and you use them yourself.\n\nYou have made things people voluntarily shared, and you can point to them.\n\nYou write very well and you are funny on purpose.\n\nYou can make a technical or \"boring\" enterprise category interesting to technical buyers.\n\nYou have done the work yourself, not only briefed agencies.\n\nYou are comfortable with a lot of your experiments failing.\n\nYou are hungry to create breakout work you can put your name on.\n\nYou don't need every one of these. Show us you can own this.\nBonus points if you\nCan code or vibecode well enough to ship a landing page, a leaderboard or a small tool without waiting for engineering.\n\nHave a portfolio of experiments, including the ones that flopped.\n\nHave worked somewhere early during a breakout moment and can say exactly what you contributed.\n\nKnow cloud, FinOps, dev tools or AI infrastructure, or are curious enough to learn it fast.\n\nThis probably isn't for you if\nYou want to run a content calendar, manage a social inbox or optimize lead forms.\n\nYou mostly manage agencies and teams rather than make things yourself.\n\nWhat you might not love\nYou are the first person doing this at PointFive. There is no playbook, no asset library and no creative team underneath you.\n\nMaking a customer or partner the hero means getting their comms team to say yes. Some great ideas will die in someone else's legal review.\n\nA lot of your experiments will fail in public.\n\nYour manager is a pop culture addict who will bother you with ideas only he finds funny. You are allowed, and expected, to say \"no, that's ridiculous.\" If you can't enjoy a ridiculous idea even when you kill it, don't join.\n\nHow we'll know it's working\nMore people follow, share and talk about PointFive and our leaders, month over month.\n\nPointFive becomes the name people bring up first when the topic is infrastructure cost and AI cost.\n\nPress and practitioners quote us without being pitched.\n\nCustomers and partners ask to be part of the next campaign.\n\nWhy PointFive\nFounders with a track record: Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category.\n\nCategory-defining product: DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams.\n\nEarly-stage leverage: Your work directly shapes the product, the culture, and the go-to-market playbook.\n\nA category that is wide open for a distinctive voice.\n\nDirect access to founders and leadership and room to ship without layers of approval.\n\nReal budget for ideas that earn it, and credit for the work.\n\nCompensation & Benefits\nBase Salary Range: $225,000 - $250,000\n\nHealth, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, and a team that will actually challenge you.\n\nWhy PointFive\nFounders with a track record - Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category.\n\nCategory-defining product - DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams.\n\nEarly-stage leverage - Your work directly shapes the product, the culture, and the go-to-market playbook.","description_format":"text","description_chars":6403,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cloud Cost & Multi-Cloud Management"],"lifecycle":[{"event":"open","at":"2026-10-02T20:05:06Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":242500,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":31,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-06T05:45:30Z"},"pay":{"stated_usd_annual":250000,"is_top_pay":true},"html_url":"https://alion.io/job/pointfive-creative-growth-lead-2","json_url":"https://alion.io/job/pointfive-creative-growth-lead-2.json","meta":{"generated_at":"2026-10-07T01:33:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2512,"day_limit":5000,"remaining_today":2488,"minute_limit":60,"resets_at":"2026-10-08T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1920967},"rest":"https://alion.io/mcp/rest/get_company?id=1920967"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpointfive-creative-growth-lead-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpointfive-creative-growth-lead-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpointfive-creative-growth-lead-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pointfive-creative-growth-lead-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpointfive-creative-growth-lead-2"}]}