{"id":3675615,"url":"https://alion.io/job/poppulo-product-marketing-manager","title":"Product Marketing Manager","company":{"id":56815,"name":"Poppulo","domain":"poppulo.com","url":"https://alion.io/company/poppulo","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cork, Ireland"],"countries":["IE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":65000,"currency":"EUR","period":"year","gross":true,"usd_annual":72809},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Copilot","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Microsoft Teams","optional":false}],"status":"live","first_seen_at":"2026-11-03T06:45:47Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-10T13:51:24Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Want to help shape what comes next at a successful, fast-growing software company?\nCompany Overview \nAt Poppulo, we help the world’s leading organizations reach every employee, wherever they work. \nFor a large, distributed workforce, that’s harder than it sounds. Today’s workforce is spread across offices, factories, retail stores, hospitals and other frontline locations. No single communication channel can reach everyone. Poppulo brings those channels together in one AI-powered employee experience platform, helping companies deliver relevant communications wherever their people are located. \nMore than 10,000 organizations trust us to connect with their workforce across email, mobile, intranet, Microsoft Teams, and digital signage. Our communications reach more than 50 million employees worldwide, and the platform delivers content to more than 600,000 digital signs around the globe. We also help employees engage with their company, celebrate one another’s contributions, and stay connected wherever they work. \nWe know there’s no such thing as a “perfect” candidate-we’re all works in progress, picking up new skills as we go. So apply even if you don’t tick every box. We want people who see things differently-because that’s how we see things too. \nRole Summary \nThe Product Marketing Manager will play a key role in strengthening Poppulo's leadership position in the Employee Experience market.The role will shape Poppulo's positioning and recognition among leading analyst firms, including Gartner, Forrester and IDC, while contributing to broader product marketing initiatives such as competitive intelligence, positioning and messaging, pricing and packaging, go-to-market strategy, sales enablement and marketing activities.. \nYou will work across Poppulo's Employee Experience portfolio, covering three key product areas: \n Employee Communication (EC): Our employee newsletter and email communication solution. \n Poppulo Experience Platform (PXP): Our intranet, employee engagement and frontline communication platform. \n Employee Advocacy (EA): Our employee advocacy and social amplification solution. \nWorking closely with cross-functional stakeholders, the Product Marketing Manager will translate market insights, analyst perspectives, competitive intelligence and customer needs into compelling positioning and effective go-to-market initiatives that enhance Poppulo'smarket presence and drive business growth. \nKey Responsibilities \nProduct Expertise, Positioning & Messaging \nDevelop a deep understanding of Poppulo's products, including their functionality, customer applications, and the challenges they address. \nStay informed about product strategy and roadmap developments, understanding upcoming innovations and their value to customers and prospects. \nDefine and refine product positioning, value propositions, and messaging tailored to different audiences, industries, and use cases. \nTranslate product capabilities into clear, compelling narratives that differentiate Poppulo in the market. \nValidate and refine product messaging through customer feedback, sales conversations, and win/loss insights. \nProduct Launches, Storytelling & Roadmap \nDevelop engaging product and roadmap presentations that communicate Poppulo's product vision, upcoming innovations and customer value. \nTranslate technical features and roadmap developments into clear, benefit-driven stories for customers, prospects and internal stakeholders. \nSupport roadmap webinars, landing pages, marketing campaigns and customer presentations. \nDrive product launches and feature announcements, develop messaging, content and supporting assets that encourage product adoption. \nOwn release notes and supporting product documentation, ensuring new capabilities are clearly communicated to relevant audiences. \nGo-to-Market Strategy, Sales Enablement & Pricing \nDevelop go-to-market initiatives that support product adoption, pipeline generation, customer expansion and retention. \nEquip Sales, Pre-Sales and Customer Success teams with pitch decks, product presentations, objection-handling guides and customer-facing content. \nBuild value-based messaging, business cases and ROI frameworks that communicate the commercial impact of Poppulo's solutions. \nCollaborate with Marketing to translate product insights and differentiation into effective campaigns and commercial initiatives. \nEvaluate the effectiveness of enablement materials through field feedback, adoption and practical commercial impact. \nMarket Intelligence, Competitive Positioning & Analyst Relations \nMonitor the Employee Experience market to identify emerging trends, evolving customer needs, and opportunities for Poppulo. \nAnalyse competitor positioning and product developments, translating insights into actionable recommendations. \nDevelop competitive battlecards and displacement strategies to support Sales and Customer Success teams in competitive situations. \nContribute to Poppulo's analyst relations programme, including vendor briefings, industry questionnaires, RFI responses, and market evaluations. \nCollaborate with Product and Customer Success teams to gather supporting evidence, customer references, and proof points that strengthen Poppulo's market positioning. \nSupport Poppulo's visibility and recognition in industry evaluations, including Gartner, Forrester, and G2. \nRequired Experience & Skills \n4+ years of experience in product marketing, consulting, a research or analyst firm, or an in-house strategy, brand or market intelligence function. \nStrong analytical and structured problem-solving skills, with experience translating market and customer insights into clear recommendations. \nExperience producing and presenting research, analysis or strategic recommendations to senior stakeholders. \nStrong written and verbal communication skills, with the ability to simplify complex topics and build compelling narratives. \nConfidence presenting to executive audiences, supported by strong PowerPoint and Excel skills. \nAbility to translate complex market topics into clear, actionable messaging for commercial teams. \nEnglish proficiency at a minimum C2 level, with confidence presenting to executive audiences in English. \nExperience using modern AI tools such as ChatGPT, Claude, Gemini, Copilot or similar to support research, analysis and content development. \nPreferred Experience & Skills \nExperience in B2B SaaS or the technology industry. \nExperience in product marketing, go-to-market strategy or sales enablement. \nExperience working with analyst firms such as Gartner, Forrester or IDC. \nExposure to pricing and packaging strategy. \nKnowledge of the internal communications, employee engagement or frontline worker markets. \nCompensation \nAnnual base salary gross: : 50,000-65,000 EUR plus variable. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees. Other rewards and benefits include variable compensation, short-term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few!\nWho We Are\nWe’re a values-driven company. We want people to bring their best selves to work and have a real hand in the products we build and the culture we build together. You’ll be surrounded by smart, warm people who like a challenge, take ownership, and care about doing work that matters. If that sounds like your kind of place, come join us. \nWe live the Poppulo values each day because they are central to everything we do. \nBring Your Best Self - We show up authentically, remain self-aware, and always strive to improve. \nSee It. Own It. Solve It - We proactively innovate and solve problems for our customers and one another. We set high standards for our work, build a culture of learning, and acknowledge both our successes and our failures. \nTogether, We’re Better - We value and celebrate our diversity. We learn from others, respect their expertise, and focus on building trust. That’s what makes us a team. \nWe’ve been recognized as a Top 10 Great Place to Work company and named one of the Best Workplaces in Tech and Best Workplaces for Women. We’re a fast-growing global technology company with teams in the United States, Ireland, France, the United Kingdom, and India. \nPoppulo is an equal opportunity employer. \nWe are committed to protecting your privacy. For details on how we collect, use, and protect your personal information, please refer to our Job Applicant Privacy Policy. Please also review AI in Our Hiring Process for information on our approach to AI in hiring and guidance for candidates.","description_format":"text","description_chars":8958,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Flexible schedule","Health insurance","Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["HR & Payroll Software","Intranet & Knowledge Management"],"lifecycle":[{"event":"open","at":"2026-11-03T10:56:28Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":41,"reasons":["conf:3","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":{"stated_usd_annual":72809,"is_top_pay":false},"html_url":"https://alion.io/job/poppulo-product-marketing-manager","json_url":"https://alion.io/job/poppulo-product-marketing-manager.json","meta":{"generated_at":"2026-11-10T17:36:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6503,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":56815},"rest":"https://alion.io/mcp/rest/get_company?id=56815"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpoppulo-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpoppulo-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpoppulo-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/poppulo-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpoppulo-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3675615}},{"tool":"search_jobs","arguments":{"company":"poppulo.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3675615},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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