{"id":2675254,"url":"https://alion.io/job/portnox-manager-digital-demand-generation","title":"Manager, Digital Demand Generation","company":{"id":2021067,"name":"Portnox","domain":"portnox.com","url":"https://alion.io/company/portnox","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Austin, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":144000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":450},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-15T04:45:10Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-11-13T11:30:51Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"This role owns Portnox's high-intent, inbound digital demand channels - the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.\nKey Responsibilities\n Paid & Digital Demand Generation\nOwn end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization \nManage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions \nTest and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling \nManage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences \nOwn the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion \nManage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution \n\nLead Scoring, Qualification & Handoff\nBuild and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume \nOwn the qualification process for inbound leads generated through digital channels and website forms \nOwn lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them \nPartner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data \n\nLifecycle Nurture & Funnel Acceleration\nOwn lifecycle nurture programs end to end - from initial lead capture, through opportunity creation, through acceleration once an opportunity is open \nPartner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages \n\nReporting & Optimization\nReport on performance across the full funnel - capture, scoring, qualification, handoff, opportunity creation, and acceleration \nContinuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs \n\n What Success Looks Like \nConsistent, predictable lead capture through opportunity creation \nRegular, disciplined optimization across all paid and owned digital channels \nA steady testing cadence that turns promising new channels into scaled, always-on programs \nA lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff \nA nurture program that measurably improves opportunity stage progression and revives stalled deals \nSkills, Knowledge, and Expertise\n4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns \nExperience managing paid social and/or review-site advertising programs \nExperience with sponsored content or newsletter/media placements a plus \nHands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns \nExperience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment \nExperience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) \nStrong budget management, forecasting, and ROI reporting skills across multiple channels \nExperience with landing page and form optimization, including A/B testing \nFamiliarity with lead lifecycle management and sales development handoff processes \nStrong analytical skills, comfortable using dashboards and data to drive optimization decisions \nHighly organized and self-directed, comfortable owning execution end-to-end \nBachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience \nExperience in cybersecurity, IT, or another technical 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