{"id":1755996,"url":"https://alion.io/job/powerplan-marketing-operations-manager","title":"Marketing Operations Manager","company":{"id":2219622,"name":"PowerPlan","domain":"powerplan.com","url":"https://alion.io/company/powerplan-com","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":63000,"max_usd":133000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1068},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-03T10:47:41Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-10-06T22:17:16Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Overview\nWe're looking for a Marketing Operations Manager to own the operational backbone of PowerPlan's marketing engine. As an individual contributor, you'll ensure marketing programs run reliably, data flows cleanly from first touch through revenue, and leadership can clearly see what's working and why.\nYou'll work hands-on in Salesforce, Pardot / Account Engagement, GA4, and WordPress, owning the email, MQL, automation, and nurture-program levers that drive pipeline. This role is one of three interconnected hires forming the backbone of our lead-to-revenue process - you own the marketing side, defining what gets measured, how leads flow, and what triggers a stage change, while Revenue Operations and our Salesforce Business Systems team build and support the rest.\nResponsibilities\nSuccess will be measured by how reliably your campaigns run, how clean your MQL-to-SQL handoffs are, and how much leadership trusts the dashboards you build to make GTM decisions.\nStandardize campaign execution in Pardot / Account Engagement, turning ad hoc builds into a repeatable process with reusable templates.\nOwn MQL-to-SQL handoffs in Salesforce, with documented scoring rules, consistent routing, and clear attribution.\nBuild the dashboards that separate meaningful metrics from vanity metrics across Salesforce, Pardot, and GA4.\nKeep the WordPress website campaign-ready, with pages, forms, and landing pages that convert and track cleanly.\nManage SEO and paid search agency performance, tracking spend and pipeline contribution against clear KPIs.\nIdentify and enable AI capabilities across the martech stack to improve optimization and reporting.\nQualifications\n3-5 years of experience in marketing operations or marketing technology in a B2B environment.\nA generalist background - you've owned multiple pieces of the marketing tech stack rather than one narrow specialty.\nSalesforce experience is required for this role.\nCertification in Pardot / Account Engagement.\nPower-user fluency in Salesforce and Pardot / Account Engagement, including lifecycle management and reporting.\nStrong analytical skills, including the ability to distinguish meaningful metrics from vanity metrics.\nExperience working with agencies across SEO, paid search, and analytics.\nPreferred\nComfort working directly in WordPress for pages, forms, and landing pages.\nA demonstrated mindset focused on accuracy, scalability, and continuous improvement.\nPowerPlan is an EOE\nApplicant Privacy Notice\nPlease note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.","description_format":"text","description_chars":2831,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Software","Accounting & Tax Software"],"lifecycle":[{"event":"open","at":"2026-10-03T10:47:41Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":187500,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":36,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-06T05:45:30Z"},"pay":null,"html_url":"https://alion.io/job/powerplan-marketing-operations-manager","json_url":"https://alion.io/job/powerplan-marketing-operations-manager.json","meta":{"generated_at":"2026-10-06T23:02:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3947,"day_limit":5000,"remaining_today":1053,"minute_limit":60,"resets_at":"2026-10-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2219622},"rest":"https://alion.io/mcp/rest/get_company?id=2219622"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpowerplan-marketing-operations-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpowerplan-marketing-operations-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpowerplan-marketing-operations-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/powerplan-marketing-operations-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpowerplan-marketing-operations-manager"}]}