MARKETING MANAGER

Marketing Manager Jobs in Kenya

Location: Nairobi, Kenya

Job Type: Full-Time

Department: Marketing

Reports To: Chief Executive Officer

Application Email: [email protected]

Job Overview

Are you an experienced marketing professional with a strong understanding of the Kenyan real estate market? A growing real estate company in Nairobi is seeking a strategic, creative and results-driven Marketing Manager to lead its marketing function and support business growth.

The successful candidate will oversee marketing strategy, brand management, digital and traditional campaigns, lead generation, strategic partnerships and marketing team performance. The role requires a professional who can translate marketing activities into measurable business outcomes, strengthen brand visibility and work closely with the sales team to improve lead conversion and revenue generation.

Key Responsibilities

1. Marketing Strategy and Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives and growth plans.
• Conduct market research to identify customer preferences, industry trends and competitor activity.
• Work with senior management to align marketing initiatives with business growth and sales targets.

2. Lead Generation and Sales Support

• Plan and execute campaigns that generate high-quality leads through digital, print and community-based channels.
• Collaborate with the sales team to convert marketing leads into site visits, bookings and completed sales.
• Monitor lead quality, conversion rates and sales funnel performance, implementing improvements where necessary.

3. Brand Management and Partnerships

• Build and maintain a consistent brand identity across marketing channels.
• Oversee the development of marketing materials, including brochures, videos, website content and social media posts.
• Develop strategic partnerships, sponsorships and community engagement initiatives to improve brand visibility.
• Initiate partnerships with banks, SACCOs, external agents and other relevant stakeholders, supporting referral programmes and potential memoranda of understanding (MoUs).

4. Campaign Execution and Event Management

• Plan and manage integrated marketing campaigns across digital, traditional and experiential channels.
• Oversee digital marketing activities, including social media, email marketing, SEO, search engine marketing and online advertising.
• Coordinate property expos, project launches, open days and other promotional events.
• Arrange and coordinate podcasts and other media opportunities for senior leadership.
• Work with the sales team to ensure effective lead capture and follow-up at marketing events.

5. Team Leadership and Development

• Lead, mentor and supervise marketing professionals to achieve departmental objectives.
• Guide the team on campaign execution, content creation and performance analysis.
• Conduct regular team meetings, monitor progress and promote accountability.
• Address team grievances and disciplinary matters in line with applicable workplace procedures.

6. Marketing Performance and Reporting

• Prepare daily, weekly, monthly, quarterly and annual marketing performance reports.
• Track leads generated by channel and campaign, website traffic, social media engagement, event outcomes, cost per lead and campaign return on investment (ROI).
• Analyse campaign results, recommend improvements and support effective marketing budget allocation.

7. Digital Marketing and Technology

• Oversee the organisation’s website, social media platforms and online advertising activities.
• Use CRM systems and marketing automation tools to segment audiences, personalise campaigns and track customer journeys.
• Monitor emerging marketing technologies and industry trends to maintain a competitive market presence.

8. Cross-Departmental Collaboration

• Work closely with the sales team to align marketing activities with sales targets and improve lead quality.
• Coordinate with Finance on marketing budgets and with Operations on project readiness.
• Participate in management meetings and contribute to wider business planning and growth initiatives.

Qualifications and Experience

Applicants should meet the following requirements:

• A bachelor’s degree in Marketing, Business Administration, Communications, Public Relations or a related field is preferred. Equivalent relevant experience may be considered.
• At least five years of marketing experience.
• At least two years of experience in the real estate sector, preferably in land or property marketing in Kenya.
• At least two years of experience in a team management or leadership role.
• A strong understanding of the Kenyan real estate market, consumer behaviour and marketing channels relevant to Nairobi, Kiambu, Kajiado and Machakos.
• Demonstrated experience developing and executing marketing campaigns across digital and traditional platforms.

Key Skills and Competencies

• Strong marketing strategy development and campaign management skills.
• Proven leadership, team management and interpersonal skills.
• Creative thinking and effective content development abilities.
• Strong analytical skills, including the ability to interpret marketing data and CRM reports.
• Excellent written and verbal communication and presentation skills.
• Practical experience with digital marketing tools, including Google Ads, Meta Ads and social media platforms.
• Ability to adapt to changing business needs and support organisational growth.
• High standards of integrity and awareness of applicable Kenyan advertising regulations.

How to Apply

Interested and qualified candidates should submit their CV to [email protected].

Use Marketing Manager Application as the email subject line.

Applicants are encouraged to highlight their experience in real estate marketing, digital campaigns, lead generation, partnership development and team leadership.

Only candidates whose qualifications and experience match the requirements will be considered for further assessment.