{"id":2622558,"url":"https://alion.io/job/ppg-digital-marketing-specialist","title":"Digital Marketing Specialist","company":{"id":8313,"name":"PPG","domain":"ppg.com","url":"https://alion.io/company/ppg","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sweden"],"countries":["SE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":109000,"period":"year","method":"role_country_seniority_unknown","sample_n":15},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Hotjar","optional":false},{"name":"Agile","optional":true}],"status":"live","first_seen_at":"2026-10-15T13:57:48Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-20T11:18:49Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Digital Marketing Specialist - Omnichannel & Own Retail\nOm rollen\nVill du vara med och forma den digitala närvaron för några av Sveriges mest välkända färgvarumärken, inklusive Alcro, Alcro Studio och Beckers? Vi söker en operativ och driven Digital Marketing Specialist som brinner för att omvandla kundinsikter till engagerande digitala upplevelser.\nI den här rollen arbetar du nära den dagliga driften. Du kommer att ansvara för våra webbplatser, skapa inspirerande innehåll, bygga nyhetsbrev och kontinuerligt optimera den digitala kundresan. Om du trivs i gränslandet mellan kreativitet och datadriven analys, och har ett genuint intresse för UX och konsumentbeteende, är detta en fantastisk möjlighet att göra ett tydligt avtryck i hur konsumenter upplever våra varumärken online.\nI tätt samarbete med vårt lokala svenska marknadsteam och kollegor över hela EMEA kommer du att bidra till kampanjer och initiativ som stärker våra varumärken och driver tillväxt.\nHuvudsakliga ansvarsområden\nSom vår Digital Marketing Specialist tar du ägandeskap över våra digitala kontaktytor i vardagen. Dina fokusområden inkluderar:\nInnehåll & Kampanjer: Hantera, publicera och optimera webbinnehåll för våra olika varumärken. Skapa engagerande landningssidor och skriva pricksäker copy för webb, nyhetsbrev och CRM-kommunikation.\nOptimering & Analys: Följa upp webbplatsens prestanda och användarbeteende med hjälp av verktyg som Google Analytics och Hotjar. Planera, genomföra och utvärdera A/B-tester för att ständigt förbättra UX och kundresan.\nSEO & Plattformsansvar: Säkerställa att allt innehåll är SEO-optimerat. Arbeta obehindrat i våra CMS-, CRM-, PIM- och DAM-system för att upprätthålla en konsekvent och aktuell varumärkeskommunikation.\nSamarbete: Arbeta tätt ihop med det lokala marknadsteamet för att rulla ut marknadsplaner, samt med digitala team inom EMEA för att lokalisera globala initiativ. Stötta bredare digitala projekt såsom online-merchandising och automatiserade kundresor.\nVem du är\nDu brinner för den digitala kundupplevelsen och trivs i en miljö där man testar och lär. Du är strukturerad, proaktiv och gillar att arbeta hands-on med genomförandet av marknadsstrategier.\nErfarenhet och kompetens:\nRelevant utbildninginom digital marknadsföring eller motsvarande.\n\n2-3 års erfarenhet av digital kundupplevelse, webboptimering, innehållshantering, e-handel eller digital marknadsföring.\n\nStark förståelse för UX-principer, SEO och erfarenhet av att arbeta i CMS- ochmarketingautomation-system.\n\nVana att använda analysverktyg (t.ex. Google Analytics, Hotjar) och en bevisad förmåga att använda data för att driva optimering.\n\nVass skribent (copywriting) med ett gott öga för design, layout och visuell presentation.\n\nErfarenhet av att arbeta med konsumentvarumärken, gärna inom retail eller en omnikanal-miljö, är starkt meriterande.\n\nFlytande svenska och mycket goda kunskaper i engelska, både i tal och skrift.\n\n#LI-PRT1\nHow we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.\nAbout us:\nPPG: WE PROTECT AND BEAUTIFY THE WORLD ®\nThrough leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.\nThe PPG Way 2030\nWe are customer champions\nProactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.\nWe act with purpose and speed\nAgile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.\nWe are excellent operators\nProductive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.\nWe compete to win\nFuture-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.\nWe are PPG proud\nStrong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.\nAt PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.\nPPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.\nIf you need an adjustment due to a disability, please email .\nPPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. \nOur employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.\nPPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.","description_format":"text","description_chars":6427,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Insurance coverage"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Goods","Energy & Utilities","Manufacturing","Chemical Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-15T13:57:48Z"}],"visa":[],"liveness":{"score":89,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.891,"p_room":1,"age_days":4,"expected_fill_days":21,"reasons":["conf:0","velocity","win:early","comp:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/ppg-digital-marketing-specialist","json_url":"https://alion.io/job/ppg-digital-marketing-specialist.json","meta":{"generated_at":"2026-10-20T14:24:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16200,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8313},"rest":"https://alion.io/mcp/rest/get_company?id=8313"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fppg-digital-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fppg-digital-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fppg-digital-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ppg-digital-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fppg-digital-marketing-specialist"}]}