{"id":3974603,"url":"https://alion.io/job/pps-digital-marketing-specialist","title":"Digital Marketing Specialist","company":{"id":2547568,"name":"PPS","domain":"pps.co.za","url":"https://alion.io/company/pps-co-za","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"eRecruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Johannesburg, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Copilot","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Power BI","optional":false},{"name":"SharePoint","optional":false}],"status":"live","first_seen_at":"2026-11-09T17:32:59Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T09:51:58Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Advert Summary\nTo manage, execute, optimise and measure PPS's digital marketing activity across website, paid, owned and social channels. The role uses campaign performance, customer behaviour and digital insight to strengthen brand growth, customer engagement, lead generation, conversion and broader Group Marketing objectives.\nMinimum Requirements\nFormal Qualifications\nRelevant bachelor's degree, National Diploma or equivalent tertiary qualification in Marketing, Digital Marketing, Marketing Management\nPostgraduate degree or equivalent NQF level 7 qualification (marketing) (Preferred)\nKnowledge and Experience\nMinimum of 3-5 years of relevant digital marketing experience, preferably in a corporate or financial services environment.\nPractical experience in digital campaign execution, social media, website and CMS management, SEO, content production and digital analytics.\nDemonstrated experience using Canva or Canva Pro to create and adapt brand-aligned digital content.\nExperience managing multiple stakeholders, campaigns, deadlines and agency relationships.\nStrong understanding of digital marketing KPIs, customer journeys, leads, conversion and performance measurement.\nWorking knowledge of website administration, landing pages, forms, redirects, metadata, accessibility, basic HTML/CSS and web quality assurance.\nExperience with GA4, Google Ads, Meta Business Suite or Ads Manager, HubSpot or an equivalent CRM and marketing automation platform.\nKnowledge of Microsoft Advertising, Microsoft Clarity, Microsoft Power BI, SharePoint, Microsoft 365 and responsible use of Microsoft Copilot is advantageous.\nBasic image and video editing capability, with strong visual judgement and attention to brand consistency.\nDuties and Responsibilities\nResponsibilities:\nPlan, execute and optimise integrated digital marketing campaigns across paid, owned and social channels.\nManage digital and social activity from briefing and implementation through to reporting and optimisation.\nManage and maintain corporate website content through the relevant CMS, ensuring accuracy, relevance and timely publication.\nBuild and update landing pages, campaign pages, forms, links, redirects, metadata and downloadable content.\nConduct website quality assurance across desktop and mobile, including links, forms, content, images and basic usability.\nCoordinate with web developers, IT teams and agencies to resolve technical issues, tracking requirements and website enhancements.\nImplement on-page SEO, accessibility, internal linking and content optimisation practices.\nUse website and behavioural data to improve customer journeys, engagement and conversion.\nManage PPS social media activity, content calendars, paid social support, community engagement and channel performance.\nMonitor online brand conversations and sentiment, escalating reputational risks appropriately.\nDevelop and maintain digital dashboards and reports covering website, campaign, channel, lead and conversion performance.\nTranslate analytics and customer behaviour into clear recommendations and practical optimisation actions.\nEnsure appropriate pixels, tags, campaign tracking and measurement requirements are implemented with relevant partners.\nCreate professional, on-brand digital assets in Canva or Canva Pro and adapt master artwork for social, paid media, email, web, presentations and internal communications.\nUndertake basic image and video editing and apply PPS brand and corporate identity guidelines consistently.\nSupport effective use of HubSpot or an equivalent CRM and marketing automation platform for lead generation, customer journeys and performance tracking.\nUse Microsoft 365, Power BI, Clarity, Advertising and Copilot responsibly to improve collaboration, insight and 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