{"id":1534921,"url":"https://alion.io/job/pressroom-integrated-creative-lead-apac","title":"Integrated Creative Lead, APAC","company":{"id":21042,"name":"Warner Bros. Discovery","domain":"wbd.com","url":"https://alion.io/company/warner-bros-discovery","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":19,"ghost_share":0,"stale_share":0.947,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":111000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1099},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"JavaScript","optional":false}],"status":"live","first_seen_at":"2026-09-16T00:00:00Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-10-20T17:30:06Z","board_verified":true,"closed_at":null,"days_open":36,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":36},"description":"Welcome to Warner Bros. Discovery… the stuff dreams are made of.\nWho We Are…\nWhen we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…\nFrom brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.\nYour New Role\nThe Integrated Creative Lead, APAC will drive digital commercial content direction for CNN Create across the Asia Pacific region. Working closely with the Global Digital Creative Director and APAC Creative Strategy Lead, the role will ensure branded content solutions are industry-leading, user-centric, and aligned with CNN’s tone of voice. The role will also partner with film production, copy, and sales teams to ensure the Create branded content offering supports wider CNN International business goals.\nThe role is accountable for the quality and best-practice standards of the APAC team’s digital branded content output. This includes managing in-house Digital Producers and external development agencies while ensuring UX best practices across all digital experiences.\nThe successful candidate will have a strong eye for storytelling and the ability to translate ideas into industry-leading digital experiences supported by strategic deliverables and robust media plans. The successful candidate will foster collaboration and innovation across the Create team and the wider business.\nThis role may require occasional international travel.\nYour Role Accountabilities\nLead the end-to-end delivery of branded content campaigns, from strategy and pitch support through creative execution, optimisation, and post-campaign analysis.\n\nLine manage and develop the Digital Content Producers, ensuring high-quality output and adherence to digital and UX best practices.\n\nPartner with the APAC Strategy team on pre-sale ideation, providing digital, social, technical, and audience expertise to turn strategic and creative ideas into compelling, achievable client solutions.\n\nServe as the integrated digital solutions expert for Create and Sales, advising on platform capabilities, emerging formats, audience behaviours, paid media best practices, and campaign effectiveness.\n\nUse data, audience, and campaign performance insights to inform creative strategy, optimise content, and identify opportunities to evolve the approach.\n\nChampion experimentation and innovation across APAC, balancing creative ambition with commercial effectiveness and suitability for CNN’s platforms, audiences, and clients.\n\nProvide creative leadership and industry perspective to develop CNN Create’s content offering and commercial products, including first-to-market initiatives and new production partnerships across APAC.\n\nWork with the Tech Lead to source and manage developers and development partners, maintain best-practice development and deployment environments, and manage campaign budgets and timelines.\n\nCollaborate with CNN ad sales, editorial, marketing, clients, production, design, and technology teams across APAC, providing digital and UX guidance where required.\n\nPartner with the Global Digital Creative Director to evolve CNN Create’s digital offering, identify opportunities across the business, implement best-practice processes, and deputize as required.\n\nQualifications & Experience\nExperience in an agency or publisher environment.\n\nAn outstanding portfolio showcasing digital storytelling across multiple formats.\n\nStrong understanding of UX, site analytics, performance KPIs, and paid media best practices.\n\nExperience administering CMS platforms and working with modern web technologies, including HTML5, CSS3, JavaScript, HTML, and CSS.\n\nExperience collaborating with digital designers, copywriters, production teams, third-party suppliers, and developers.\n\nExperience leading and developing junior team members.\n\nStrong collaborator with excellent written and verbal communication skills, a proactive approach, and the ability to work effectively across teams, stakeholders, and time zones.\n\nHow We Get Things Done…\nThis last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.\nChampioning Inclusion at WBD\nWarner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.","description_format":"text","description_chars":5578,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Singapore","iso":"SG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Media & Entertainment","Standards & Industry Bodies"],"lifecycle":[{"event":"open","at":"2026-09-30T18:14:23Z"}],"visa":[],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.499,"p_room":0.55,"age_days":36,"expected_fill_days":26,"reasons":["conf:36","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/pressroom-integrated-creative-lead-apac","json_url":"https://alion.io/job/pressroom-integrated-creative-lead-apac.json","meta":{"generated_at":"2026-10-22T09:04:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5546,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":21042},"rest":"https://alion.io/mcp/rest/get_company?id=21042"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpressroom-integrated-creative-lead-apac"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpressroom-integrated-creative-lead-apac"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpressroom-integrated-creative-lead-apac"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pressroom-integrated-creative-lead-apac\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpressroom-integrated-creative-lead-apac"}]}