Content Writer

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Content Writer plays a vital role in creating engaging, high-quality content that aligns with client objectives and digital marketing strategies. Specifically, this entails:

• Writing clear, audience-centric copy to promote client products and services while maintaining SEO best practices.
• Conducting in-depth research to understand client industries and audiences, ensuring content relevance and accuracy.
• Collaborating with internal teams to define content needs and maintain brand consistency.

This role demands a mastery level of content creation, SEO optimization, research, and adaptability. To be successful, you must possess a detail-oriented mindset, strong writing skills, and the ability to produce impactful content across diverse platforms.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

External Responsibilities:

• Write SEO-friendly content for client websites, ensuring alignment with brand guidelines and strategic objectives.
• Produce high-quality outreach content for media websites that adheres to platform-specific best practices.
• Adapt writing styles to match various brand voices, tones, and goals across different platforms and audiences.
• Join client calls alongside Editors or Team Managers to discuss content needs and gain a deep understanding of products and services.

Internal Responsibilities:

• Conduct thorough research on client industries, products, and audiences to ensure content relevance.
• Collaborate with Editors, Team Managers, and Account Managers to gather information, share updates, and meet deadlines.
• Develop content structures before the writing process to ensure logical flow and clarity.
• Utilize basic to intermediate SEO tools and techniques to optimize content for search engines.
• Review, proofread, and edit your own work to maintain high standards before submission.
• Track daily tasks, keywords, and campaign progress through SENTR, ensuring process adherence and task completion.
• Actively contribute to team knowledge-sharing through feedback, training sessions, and collaboration.
• Participate in self-improvement initiatives, internal team meetings, and cross-team training sessions to enhance your skills.

Results:

• Maintain a team retention rate of 92% or higher by consistently producing high-quality deliverables.
• Achieve optimal campaign hygiene by adhering to editor feedback and ensuring the accuracy of content.
• Consistently meet deadlines, with no overdue tasks.
• Follow Primal’s processes, including maintaining SENTR hygiene, timely reporting, and office hour protocols.

Requirements:

• Proven expertise in content writing, with a focus on SEO and digital marketing strategies.
• Strong research skills and the ability to understand diverse industries and audiences.
• Exceptional writing and editing skills in both Thai and English, with attention to detail.
• Familiarity with SEO tools and best practices to optimize content for search engines.
• A proactive, solution-oriented mindset with a commitment to delivering excellence.

Location:

Hybrid Kuala Lumpur, Malaysia

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.