{"id":443589,"url":"https://alion.io/job/primer-product-marketing-manager","title":"Product Marketing Manager","company":{"id":172390,"name":"Primer","domain":"primer.io","url":"https://alion.io/company/primer-3","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0.2,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["GB","HU","IE","PL","RO","ZA"],"hiring_countries_total":6,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":98000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":8},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-27T15:49:16Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-31T22:58:05Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":65},"description":"An Introduction to Primer\nPrimer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.\nBacked by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.\nWatch our showcase >\nRead up on our $100m Series C\nLearn more about our culture >\nWhich team will you be joining?\nYou're joining our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer's core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You'll report to our Product Marketing Lead and work directly with product leads, marketing leads and senior stakeholders across the business.\nWhat will you be doing?\nCore Focus: This is an individual contributor (IC) role providing end-to-end product marketing support for our newly built Partners team. This role needs attention to detail, creativity, and boldness to build out the product's market presence.\nOwn the Partner marketing engine: Driving go-to-market launches from strategy to execution, collaborating closely with the broader marketing team.\n\nWork with Partner PMs and Commercial Teams to define target audiences and craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities in the market.\n\nTranslate technical products into messaging that lands with both partners and the merchants who benefit from them.\n\nSynthesise partner and merchant feedback, sales signals, and market research into a coherent strategic perspective that shapes both messaging and GTM approach.\n\nMonitor and report on the effectiveness of product marketing initiatives, using data to optimise strategies and achieve business goals.\n\nWhat we're looking for:\nMust-haves:\n4+ years of B2B SaaS marketing or product marketing experience, , with a track record of launching and growing successful B2B products.\n\nComfort turning technical product detail into messaging a non-technical buyer or partner wants to read.\n\nAbility to conduct targeted competitive and buyer research and turn it into specific recommendations.\n\nStrong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.\n\nExperiment-minded, taking full ownership of outcomes and driving work with minimal oversight.\n\nNice-to-haves:\nBackground in payments, fintech, or infrastructure products (or willingness to build that domain knowledge quickly)\n\nCreative judgment - you can brief teams and agencies authoritatively and push for sharper, more unexpected ideas\n\nExperience marketing in a two-sided marketplace, balancing distinct value propositions for supply-side and demand-side audiences\n\nWhy you may not like it here:\nWe move fast. A Tier 1 launch plan that takes months to build is too slow. You'll be making calls on strategy, sequencing, and messaging trade-offs on tighter timelines.\n\nAll roles at Primer involve hands-on execution to drive maximum impact. If you want to set direction and hand off delivery to someone else, this might not be the fit.\n\nYou'll work alongside sharp, opinionated stakeholders in sales and product who will pressure-test your ideas. The best PMMs here treat that pushback as a chance to sharpen their thinking with data, not as a hurdle to clear before moving on.\n\nA typical interview process\nAn initial intro call with a Talent Partner\n\nAn interview with the Hiring Manager\n\nChallenge Stage - Contextualised to the role\n\nA final, values-alignment interview\n\nWhat's the culture like at Primer?\nWe're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.\nWe work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.\nThe work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.\nOur benefits\nWe are fully remote and globally distributed; and have been since day one\nCompetitive share options\nFlexible holiday, with 25 days minimum to be taken\nCo-working space access across major cities\nWorkations & Company Retreat\nThe best equipment for your role\n£500 towards your home office setup\nGenerous learning budget\nPrivate Medical Insurance\nA broad set of additional perks and benefits (depending on location)\nDon’t meet every single requirement?\nAt Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.\nPrimer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.","description_format":"text","description_chars":6052,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance","Home office","Stock options"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"},{"name":"Hungary","iso":"HU","kind":"country"},{"name":"Ireland","iso":"IE","kind":"country"},{"name":"Poland","iso":"PL","kind":"country"},{"name":"Romania","iso":"RO","kind":"country"},{"name":"South Africa","iso":"ZA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-09-06T07:34:38Z"}],"visa":[],"liveness":{"score":21,"band":"cold","label":"Long shot","p_open":1,"p_active":0.477,"p_room":0.44,"age_days":64,"expected_fill_days":50,"reasons":["conf:1","velocity","win:tail","crowd:"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/primer-product-marketing-manager","json_url":"https://alion.io/job/primer-product-marketing-manager.json","meta":{"generated_at":"2026-11-01T00:37:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1088,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":172390},"rest":"https://alion.io/mcp/rest/get_company?id=172390"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fprimer-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fprimer-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fprimer-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/primer-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fprimer-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":443589}},{"tool":"search_jobs","arguments":{"company":"primer.io","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":443589},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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