{"id":2725935,"url":"https://alion.io/job/prizepicks-director-vip-experience-loyalty","title":"Director, VIP Experience & Loyalty","company":{"id":98896,"name":"PrizePicks","domain":"prizepicks.com","url":"https://alion.io/company/prizepicks","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":89,"open_postings":7,"ghost_share":0,"stale_share":0.429,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Windows","optional":true}],"status":"live","first_seen_at":"2026-10-16T15:47:33Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-28T16:34:53Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? \nPrizePicks Most Value Player (MVP) program is intended to ensure the most engaged players enjoy a high quality experience with our brand and product, inspiring loyalty as they enjoy the action and excitement of our leading product portfolio. We are seeking a strategic and people-driven Director, MVP to lead our high-performing MVP team. This leader will be responsible for growing, engaging, and retaining our most engaged users. This leader sets a high bar for partnership management, operational execution, and people leadership. They bring structure to complex work, non-negotiable responsibility and operational standards, make sound decisions with incomplete information, communicate clearly across stakeholders, and create an environment where the team can deliver a consistent, trusted, and differentiated MVP experience. You will implement and lead customer engagement strategies, oversee a team of MVP relationship managers, and work cross-functionally with product, marketing, compliance, and analytics teams to ensure a best-in-class experience for our top users.\nWhat you’ll do:\nSet the MVP strategy and business plan\nOwn and evolve the MVP strategy, including player segmentation, tier design, service model, and engagement principles across the player lifecycle - across all products.\nDevelop an annual roadmap and operating plan that connects MVP initiatives to retention, engagement, lifetime value, and responsible gaming objectives.\nIdentify and prioritize opportunities to improve the MVP experience through personalized outreach, rewards, exclusive access, events, and product or service enhancements.\nEstablish clear decision frameworks for investments, offers, experiences, and escalations, balancing player impact, commercial value, and regulatory requirements.\nCommunicate and present to the executive leadership team on a regular basis.\nLead and develop a high performing team\nLead, coach, and develop MVP Managers and Player Representatives, creating clear expectations for leadership, relationship management, and operational excellence.\nSet team goals, service standards, performance measures, and capacity plans; use performance trends to improve execution and develop talent.\nBuild scalable playbooks, training, quality standards, escalation protocols, and knowledge-sharing routines that enable consistent, high-quality player experiences.\nFoster a culture of ownership, sound judgment, collaboration, discretion, and responsible gaming stewardship.\nOwn the MVP player experience\nDesign and oversee high-touch engagement strategies that anticipate player needs, strengthen loyalty, and address churn risk before it materializes.\nServe as the senior escalation point for sensitive or complex MVP matters, ensuring thoughtful resolution and appropriate cross-functional coordination.\nEnsure the program delivers a consistent and differentiated experience across digital touchpoints, service interactions, rewards, and live experiences.\nUse player feedback and relationship-manager insights to identify friction, improve service design, and advocate for the MVP player perspective.\nHave overview and ownership of the entire end-to-end MVP experience\nDrive cross functional execution\nPartner with RevOps and CRM teams to translate MVP strategy into targeted lifecycle campaigns, communications, and engagement journeys.\nWork with Product and Analytics to improve the MVP holistic offering and journeys, our understanding of players, product requirements, outcome assessments, and convert insights into scalable solutions.\nCollaborate with Customer Support to align service expectations, handoffs, and escalation practices for top-tier players.\nPartner closely with Compliance and Legal to ensure player interactions, rewards, communications, and events are executed in accordance with applicable requirements and company policies.\nManage performance and continuous improvement\nDefine and monitor a balanced scorecard of program and team performance, including retention, engagement, churn, lifetime value, player satisfaction, operational quality, and responsible gaming indicators.\nTranslate data and qualitative insights into clear recommendations for senior leaders, with an emphasis on impact, tradeoffs, risks, and next steps.\nCollaborate cross-function to lead testing & measurement of new MVP initiatives; scale successful programs and discontinue approaches that do not create sufficient value.\nEstablish disciplined operating rhythms for planning, forecasting, reporting, issue management, and stakeholder communication.\nWhat you have:\n10+ years of experience in high-value player management, customer success, loyalty, CRM, retention, or customer experience, ideally within gaming, sports betting or DFS.\n4+ years of progressive people leadership experience, with a demonstrated ability to build, coach, and retain high-performing teams.\nProven success developing and executing customer engagement or loyalty strategies that improve retention, engagement, and lifetime value.\nStrong commercial and analytical judgment, with experience using player or customer data to identify opportunities, measure impact, and make decisions.\nExperience working cross-functionally with marketing, product, analytics, customer support, compliance, and legal stakeholders.\nExcellent written and verbal communication skills, including the ability to present to and influence senior stakeholders and build trusted relationships with high-value players.\nExperience with CRM platforms, segmentation, loyalty programs, and performance reporting. Familiarity with responsible gaming practices is strongly preferred.\nUnrelenting passion for delivering exceptional player experiences.\nA passion for sports, fantasy sports, and/or iGaming is a plus.\nWhere you’ll live:\nWhile we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote \nWorking at PrizePicks:\nThe typical salary range for this position is $140,000 to $180,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. \nThis application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.\nDate Posted: 10/16/2026\nBenefits you’ll receive:\nIn addition to your great compensation package, full-time employees will be eligible for the following perks: \nCompany-subsidized medical, dental, & vision plans \n401(k) plan with company match\nAnnual bonus\nFlexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)\nGenerous paid leave programs, including 16-week paid parental leave and disability benefits\nWorkplace flexibility and modern work schedules focused on getting the job done, not hours clocked\nCompany-wide in-person events and team outings\nLifestyle enhancement program\nCompany equipment provided (Windows & Mac options)\nAnnual performance reviews with opportunities for growth and career development\nYou must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. \nPrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.","description_format":"text","description_chars":8313,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-10-16T16:20:05Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":11,"expected_fill_days":41,"reasons":["conf:3","velocity","win:early"],"computed_at":"2026-10-28T05:59:10Z"},"pay":{"stated_usd_annual":180000,"is_top_pay":false},"html_url":"https://alion.io/job/prizepicks-director-vip-experience-loyalty","json_url":"https://alion.io/job/prizepicks-director-vip-experience-loyalty.json","meta":{"generated_at":"2026-10-28T17:42:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24151,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":98896},"rest":"https://alion.io/mcp/rest/get_company?id=98896"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fprizepicks-director-vip-experience-loyalty"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fprizepicks-director-vip-experience-loyalty"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fprizepicks-director-vip-experience-loyalty"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/prizepicks-director-vip-experience-loyalty\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fprizepicks-director-vip-experience-loyalty"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2725935}},{"tool":"search_jobs","arguments":{"company":"prizepicks.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2725935},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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