{"id":1473923,"url":"https://alion.io/job/prizepicks-lifecycle-marketing-specialist","title":"Lifecycle Marketing Specialist","company":{"id":98896,"name":"PrizePicks","domain":"prizepicks.com","url":"https://alion.io/company/prizepicks","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":92,"open_postings":6,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Atlanta, United States","New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60000,"max":80000,"currency":"USD","period":"year","gross":null,"usd_annual":80000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Windows","optional":false}],"status":"live","first_seen_at":"2026-09-29T16:38:18Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-11-14T23:55:00Z","board_verified":true,"closed_at":null,"days_open":46,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":46},"description":"At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? \nPrizePicks is seeking a highly motivated and experienced Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for one of our newest product lines, from the ground up. This is a rare opportunity to shape a lifecycle marketing function during an early, fast-moving build phase - owning strategy and cross-functional representation for a product that's still taking shape. The successful candidate will have a strong background in CRM, lifecycle marketing, and customer engagement strategies, and will be comfortable operating with ambiguity in a 0-to-1 environment.\nWhat you’ll do:\nOwn the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications.\nDesign and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.\nPartner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains.\nRepresent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners.\nCoordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.\nWork with lifecycle analysts to define and extend customer segmentation to cover this product’s activity.\nParticipate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief.\nWhat you have:\nBachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.\nMinimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.\nProficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.\nStrong understanding of email/in-app/push marketing best practices and copywriting skills.\nComfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.\nExperience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred.\nAbility to analyze data and metrics to drive actionable insights and optimize campaign performance.\nOrganized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.\nExcellent communication, collaboration, and problem-solving skills.\nWhere you’ll live:\nWhile we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote \nWorking at PrizePicks:\nThe typical salary range for this position is $60,000 to $80,000 At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. \nThis application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.\nDate Posted: 9/29/2026\nBenefits you’ll receive:\nIn addition to your great compensation package, full-time employees will be eligible for the following perks: \nCompany-subsidized medical, dental, & vision plans \n401(k) plan with company match\nAnnual bonus\nFlexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)\nGenerous paid leave programs, including 16-week paid parental leave and disability benefits\nWorkplace flexibility and modern work schedules focused on getting the job done, not hours clocked\nCompany-wide in-person events and team outings\nLifestyle enhancement program\nCompany equipment provided (Windows & Mac options)\nAnnual performance reviews with opportunities for growth and career development\nYou must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. \nPrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.","description_format":"text","description_chars":5075,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-29T17:59:24Z"}],"visa":[],"liveness":{"score":47,"band":"ok","label":"Likely open","p_open":1,"p_active":0.859,"p_room":0.55,"age_days":45,"expected_fill_days":41,"reasons":["conf:1","velocity","win:tail"],"computed_at":"2026-11-14T05:58:10Z"},"pay":{"stated_usd_annual":80000,"is_top_pay":false},"html_url":"https://alion.io/job/prizepicks-lifecycle-marketing-specialist","json_url":"https://alion.io/job/prizepicks-lifecycle-marketing-specialist.json","meta":{"generated_at":"2026-11-15T00:35:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1068,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":98896},"rest":"https://alion.io/mcp/rest/get_company?id=98896"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fprizepicks-lifecycle-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fprizepicks-lifecycle-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fprizepicks-lifecycle-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/prizepicks-lifecycle-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fprizepicks-lifecycle-marketing-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1473923}},{"tool":"search_jobs","arguments":{"company":"prizepicks.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1473923},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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