{"id":2956882,"url":"https://alion.io/job/prizepicks-manager-lifecycle-marketing-analytics","title":"Manager, Lifecycle Marketing Analytics","company":{"id":98896,"name":"PrizePicks","domain":"prizepicks.com","url":"https://alion.io/company/prizepicks","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":89,"open_postings":7,"ghost_share":0,"stale_share":0.429,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":190000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"dbt","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Windows","optional":false}],"status":"live","first_seen_at":"2026-10-19T15:52:56Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-30T23:59:59Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? \nWe are seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our targeted and triggered lifecycle, CRM, and promotions efforts. This role will oversee a team of analysts and serve as the strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. Your insights will directly inform how we invest in our customers and scale our lifecycle programs.\nWhat you’ll do:\nExperience:\nLead a team of data analysts, covering lifecycle, promotions, and CRM\nDeliver clear, data-driven insights and recommendations to senior leadership\nOwn measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization\nSet experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy\nMeasure and optimize lifecycle programs across onboarding, first-time deposit (FTD) conversion, retention, and reactivation\nDevelop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns\nPartner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze\nBuild scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale\nDrive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale\nTechnical Skills:\nAdvanced SQL\nTableau (strongly preferred) or similar BI tool\nExcel\nPython (preferred for statistical analysis, experimentation, or automation)\ndbt or similar data transformation tools (preferred)\nSoft Skills:\nExceptional communicator, with experience presenting to senior leadership\nAbility to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)\nComfortable balancing hands-on work with team leadership\nWhat you have:\n5+ years of experience in lifecycle, CRM, retention, or growth analytics\n1+ year of experience managing analysts\nProven experience measuring and optimizing promotional, incentive, or reinvestment spend\nDeep experience with experimentation, including A/B testing, holdout design, and power analysis\nExperience supporting targeted and triggered lifecycle programs at scale\nExperience partnering with CRM teams and platforms (Braze strongly preferred)\nHands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them\nExperience with cross-product adoption or cross-sell strategy (preferred)\nExperience in daily fantasy, gaming, or another app-based B2C business (preferred)\nWhere you’ll live:\nWhile we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote \nWorking at PrizePicks:\nThe typical salary range for this position is $190,000 to $210,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. \nThis application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.\nDate Posted: 10/20/26\nBenefits you’ll receive:\nIn addition to your great compensation package, full-time employees will be eligible for the following perks: \nCompany-subsidized medical, dental, & vision plans \n401(k) plan with company match\nAnnual bonus\nFlexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)\nGenerous paid leave programs, including 16-week paid parental leave and disability benefits\nWorkplace flexibility and modern work schedules focused on getting the job done, not hours clocked\nCompany-wide in-person events and team outings\nLifestyle enhancement program\nCompany equipment provided (Windows & Mac options)\nAnnual performance reviews with opportunities for growth and career development\nYou must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. \nPrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.","description_format":"text","description_chars":5344,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-10-20T21:47:18Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":10,"expected_fill_days":41,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-30T05:48:23Z"},"pay":{"stated_usd_annual":210000,"is_top_pay":true},"html_url":"https://alion.io/job/prizepicks-manager-lifecycle-marketing-analytics","json_url":"https://alion.io/job/prizepicks-manager-lifecycle-marketing-analytics.json","meta":{"generated_at":"2026-10-31T02:15:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3140,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":98896},"rest":"https://alion.io/mcp/rest/get_company?id=98896"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fprizepicks-manager-lifecycle-marketing-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fprizepicks-manager-lifecycle-marketing-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fprizepicks-manager-lifecycle-marketing-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/prizepicks-manager-lifecycle-marketing-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fprizepicks-manager-lifecycle-marketing-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2956882}},{"tool":"search_jobs","arguments":{"company":"prizepicks.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2956882},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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