Art Director / AI Creator

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Job Description

Job Description

Create effective/award-winning short form advertising for a much-beloved men’s brand (hint: I’m on a horse).

About the Role:

Coho (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. This role is for a Senior Art Director with strong conceptual skills to create short form advertising, print and e-content. This role is perfect for a seasoned creative professional who thrives in a fast-paced environment and has a proven track record of developing compelling visual narratives that drive brand engagement and business results.

As our Art Director, you'll collaborate with cross-functional teams to conceptualize, develop, and execute innovative advertising campaigns. You'll be responsible for maintaining the highest creative standards and ensuring all visual communications align with strategic brand objectives.

The creative department is small but growing quickly. It’s a little agency with a start up mentality. You will be working in a small team and well versed with A.I. to create best in class short form content and mini social campaigns. Must be native to the platforms.

Key Responsibilities:

Creative Leadership & Strategy

• Develop and execute creative concepts from initial brief through final delivery for integrated advertising campaigns and short form, quick turn content.
• Lead creative ideation sessions and present compelling concepts to clients and internal stakeholders
• Maintain brand consistency across all touchpoints while pushing creative boundaries
• Stay current with industry trends, emerging technologies, and competitive landscape

Design & Production Management

• Create and oversee visual designs for print, digital, e-content and social media campaigns
• Manage multiple projects simultaneously while meeting tight deadlines and budget constraints
• Collaborate with copywriters, designers, and producers to ensure cohesive campaign execution
• Review and approve all creative deliverables before client presentation and final production
• Experiment with AI outputs to push creative boundaries while maintaining brand quality and authenticity

Quality Assurance & Innovation

• Ensure all creative work meets brand guidelines, legal requirements, and industry standards
• Explore innovative approaches to traditional advertising challenges using new technologies and platforms, specifically Artificial Intelligence. Must be proficient in prompting and utilizing this new tool and folding it into the workflow.
• Conduct post-campaign analysis to measure effectiveness and inform future creative strategies

What We Offer:

• A challenging, innovative environment where you can directly influence the future of major brands.
• A supportive, diverse team committed to excellence.
• Competitive salary and benefits.

Why COHO? Why P&G?

You'll get the creative freedom of a startup with the resources and brand portfolio of P&G's Personal Care division. COHO gives you:

• High-Impact Work: Your AI-powered content will reach millions of people across some of the world's most recognized beauty and personal care brands
• Pioneer a New Discipline: Be part of the team defining what AI-driven content creation looks like at scale for a Fortune 500 company
• Creative Ownership: Shape how COHO uses AI and prove its value through real results on real brands
• Cutting-Edge Tools: Access to the latest AI platforms, creative software, and the budget to experiment with emerging technologies
• Collaborative Environment: Work alongside talented DPs, editors, CG artists, and Creative Directors who are eager to integrate AI into their workflows
• Volume & Variety: Work across multiple brands, platforms, and content types. You'll never be bored.
• Brand Portfolio: Work across Secret, Olay, Native, Gillette, Ivory, Safeguard, Herbal Essences, and more.

Job Qualifications

• Bachelor's degree in Graphic Design, Advertising, Fine Arts, or related creative field
• 5+ years of experience as an Art Director or Senior Designer in advertising agency environment
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• Strong portfolio demonstrating excellence in integrated campaign development across multiple channels
• Proven track record of managing complex projects from concept to completion

• Advanced knowledge of design principles, typography, color theory, and layout composition
• Experience with digital platforms including social media, web design, and mobile applications
• Knowledge of brand development and identity systems

• Collaborative mindset with ability to work effectively in cross-functional team environments
• Problem-solving aptitude with flexibility to adapt to changing priorities and client feedback

• Experience creating ideas with A.I. and producing them with A.I. It should be an always on component to your workflow and creative output.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please clickHERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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