Brand Manager

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Job Description

P&G is a leading global consumer goods company whose winning brands are built around the model of innovation. Whatever your passion is, we want to ignite your potential to become your very best self. We hold true to our purpose, values and principles as we seek to make a difference in the world around us. You will engage in meaningful work that will touch the lives of others and have a real impact. Everything at P&G starts with understanding - understanding our consumers and our employees as we innovate to improve lives now and for generations to come. As you progress, you may have the opportunity to work globally. We want to build the career path that is right for you.

Your Team

You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi-functional teams

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit

• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

• Successful Design and Deployment of Marketing Toolkits for the Brand

Key Responsibilities:

• Develop and execute the marketing plan: Define objectives, strategies to achieve business goals.

• Manage the brand presence: Ensure consistent brand messaging and a premium brand experience across all e-commerce platforms.

• Manage marketing campaigns: Lead the planning, execution, and analysis of digital marketing campaigns, collaborating closely with the performance media specialist to optimize performance and maximize ROI.

• Collaborate with cross-functional teams: Work closely with selling teams, media, and finance teams to ensure alignment.

Job Qualifications

• 2-5 years of experience in FMCG industry, preferably with a well-established firms

• Proficiency in English and Vietnamese

• Strong data and budget planning skills

• Strong brand building fundamentals

• Good communication skills to effectively collaborate with cross-functional teams.

• Ability to learn new skills and adapt quickly to changing environments.

• A growth mindset, eager to embrace challenges and continuously develop skills to drive personal and organizational success.

At P&G, we don't just offer a job, we provide a career with diverse assignments and numerous development opportunities to groom our future leaders!

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visithttp://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

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