Senior Brand Manager

Job Location

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollarbrands? TheBrandManageridentifies business opportunities and works with the multi-functional team to build cohesive commercial plans!

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans via qualifyingBrandcommunication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi-functional teams

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit

• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

• Successful Design and Deployment of Marketing Toolkits for theBrand

Responsibilities of the role

• Define Growth Models for unlocking growth of P&Gbrands via relevant consumer and shopper insight, and campaign analysis

• Leadbrandbuilding activities and initiative maximization across Retailers

• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers

• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives

• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)

• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Job Qualifications

• Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)

• 3-7 years ofbrandmanagement, consulting or consumer journey design experience or similar, preferably from FMCG industry

• Possess strong market knowledge as the role requires local consumer understanding to developbrandequity and marketing strategies for the market

• Excellent forward-thinking, strategic and courageous leadership skills

• Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights

• An ability to drive innovation andbrandgrowth

• Strong ability to communicate and teamwork capabilities

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