Social Content Creator

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Job Description

COHO (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. COHO is seeking a Social Content Creator to produce, shoot, and edit platform-native content for P&G's Beauty and Personal Care brands. This is an end-to-end role for someone who can move fast, work lean, and create thumb-stopping content that feels authentic to social platforms.

You'll own content from concept to final delivery-spotting trends, adapting them for our brands, shooting quickly, and editing on the fly. You need the agility to work solo, the social instincts to know what will perform, and the craft to make products look beautiful without overproducing.

This role is about speed and relevance. You're not building elaborate productions-you're creating content that moves at the speed of TikTok trends while maintaining the polish that premium beauty and personal care brands require.

You'll work closely with Creative Directors, brand partners, and the broader COHO team to feed the content engine with fresh, engaging social assets.

Three Core Areas of Responsibility

1. End-to-End Content Production

· Produce, shoot, and edit social content from concept to final delivery

· Create platform-native content optimized for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts

· Work lean and fast-capture content with whatever tools fit the job

· Shoot product content, lifestyle moments, KOL collaborations, beauty application demos, and trend-driven social content

· Deliver finished, platform-ready assets without needing a full production crew or post team

· Move at the speed of social: concept in the morning, delivered by afternoon when needed

2. Social-First Content Strategy & Execution

· Stay ahead of platform trends, viral formats, and emerging content styles

· Adapt brand content to feel native to each platform-understanding the difference between a TikTok, an Instagram Reel, and a YouTube Short

· Produce content that balances brand quality with social authenticity-premium but not overproduced

· Experiment with new formats, trends, and ideas to keep content fresh and engaging

· Understand what performs and why-and use that insight to inform future content

· Capture content that tells stories, showcases products, and drives engagement

3. Collaboration & Content Pipeline

· Work closely with Creative Directors to understand brand objectives and translate them into social content

· Collaborate with the DP, editors, and CG team when needed for hybrid projects or higher production content

· Organize and manage your own media assets, project files, and deliverables

· Provide insights on what's working across social platforms and how COHO can stay ahead of trends

· Help build COHO's content library with always-on, scroll-stopping social assets

Job Qualifications

·Experience: 3+ years making content, with a portfolio of work to show.

·All-in-One Creator: Ability to produce an idea, shoot it, and edit it into a finished asset, all within tight timelines.

·Business Acumen: Understands how content supports brand building, campaign objectives, consumer engagement, and broader business goals.

·Social-Native: You are deeply familiar with social media platforms, trends, algorithms, content formats, and the unspoken rules of social media. You know what's trending before it's trending.

·Product & Brand Aesthetic Obsessed: You know how to make products look aspirational. You understand lighting, composition, and how to shoot products in ways that drive consumer engagement.

·Nimble & Adaptable: Comfortable working with various tools, from mobile capture to professional cameras, adapting quickly, and delivering quality regardless of the setup.

·Fast & Agile: You thrive in fast-paced environments, prioritizing speed and delivery. You know when to refine and when "good enough" is great.

·Editing & Motion Skills: Proficient in quick editing using tools like Premiere, Final Cut, or mobile editing apps. You possess basic motion graphics skills and can add text, transitions, and effects that elevate social content.

·Storyteller: You think in stories, not just shots, understanding pacing, emotion, and how to hook an audience quickly.

·Self-Starter: You are proactive, resourceful, scrappy, and solution-oriented, able to identify opportunities, pitch ideas, and execute them independently.

· Collaborative: Works effectively with brand, design, media, community, production, and agency partners to move ideas into market-ready assets.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please clickHERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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