{"id":2750877,"url":"https://alion.io/job/procurify-director-performance-marketing","title":"Director, Performance Marketing","company":{"id":3173,"name":"Procurify","domain":"procurify.com","url":"https://alion.io/company/procurify","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":68000,"max_usd":122000,"period":"year","method":"role_seniority_country_cell","sample_n":51},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"AI Agents","optional":false},{"name":"Google Ads","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-16T20:49:59Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-21T05:05:38Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Director of Performance Marketing\nLocation:\nCanada (100% Remote)\nProcurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend.\nWe’re trusted by hundreds of companies around the world, across industries like biotechnology, education, health care, manufacturing, and software, to manage over $100B in spend.\n\nAbout the Role\nProcurify is seeking a Director of Performance Marketing to lead our paid acquisition and digital experience strategy, driving qualified pipeline growth as AI reshapes how B2B buyers discover, evaluate and purchase software.\nThis is a hands-on leadership role combining deep paid media expertise, commercial acumen and a strategic approach to digital experience. You'll optimize established acquisition channels, identify emerging growth opportunities and evolve our digital presence to better engage and convert today's buyers.\nWe're looking for a strategic thinker and strong executor who brings analytical rigor, curiosity and sound commercial judgment. Someone who can translate complex performance data into clear decisions, challenge conventional approaches and deliver measurable business outcomes.\nReporting to the CMO, you'll directly manage our Senior Wordpress Developer and collaborate closely with Demand Generation, Content & Brand, Product Marketing, Revenue Operations and Sales.\nKey Responsibilities\nPaid Media Strategy & Performance\nOwn the strategy, execution, forecasting and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms and emerging digital channels.\n\nLead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation and budget allocation to maximize qualified pipeline and return on investment.\n\nIdentify, test and scale new acquisition opportunities, evolving our channel mix to reach and convert buyers across an increasingly diverse digital landscape.\n\nLeverage CRM data, offline conversion tracking and advanced bidding strategies to continuously improve acquisition quality and campaign effectiveness.\n\nOwn paid media budgets, performance forecasting and external agency relationships, ensuring disciplined investment and measurable commercial outcomes.\n\nDigital Experience & Conversion Optimization\nLead Procurify's digital experience strategy, evolving how we engage and convert buyers as AI transforms research, discovery and purchasing behaviours.\n\nOwn website conversion strategy across key digital journeys, landing pages and conversion experiences, with a focus on generating qualified demand.\n\nManage and develop the WebOps Manager, establishing a prioritized roadmap for website performance, user experience and conversion optimization.\n\nLead a structured experimentation program to continuously improve website effectiveness, using data, buyer insights and testing to inform priorities.\n\nPartner with Content & Brand and Product Marketing to align digital experiences with buyer intent, positioning, content strategy and emerging discovery channels.\n\nAnalytics, Measurement & Commercial Performance\nOwn performance analysis and reporting across paid acquisition and digital conversion, connecting investment and engagement to qualified pipeline and revenue outcomes.\n\nPartner with Revenue Operations to ensure accurate attribution, conversion tracking and measurement across the digital buyer journey.\n\nApply advanced analytics, attribution and incrementality testing to evaluate channel effectiveness and inform investment decisions.\n\nTranslate performance insights into clear executive recommendations, forecasts and actionable optimization strategies.\n\nLeadership & Cross-Functional Collaboration\nProvide strategic and operational leadership across paid acquisition and digital experience, balancing hands-on execution with longer-term growth opportunities.\n\nPartner closely with Demand Generation on integrated campaigns, audience strategies and conversion experiences to maximize pipeline contribution.\n\nCollaborate with Content & Brand on SEO, GEO and organic acquisition initiatives, contributing website, conversion and performance expertise to shared priorities.\n\nBuild strong partnerships with Product Marketing, Sales and Revenue Operations to improve buyer engagement, lead quality and revenue outcomes.\n\nChampion the application of AI across performance marketing, using emerging capabilities to accelerate analysis, experimentation, operational efficiency and execution.\n\nCommunicate priorities, performance and strategic recommendations effectively to marketing and executive leadership.\n\nHow Success Will Be Measured\nGrowth and efficiency of qualified pipeline generated through paid acquisition.\n\nImprovement in website conversion performance and the generation of qualified demand.\n\nDemonstrated contribution from new acquisition opportunities and effective investment allocation.\n\nStrong performance measurement, actionable insights and strategic decision-making.\n\nEffective leadership, execution and cross-functional collaboration.\n\nWhat You'll Bring\n7-10 years of experience in B2B SaaS performance marketing, with demonstrated ownership of significant paid media budgets and measurable pipeline outcomes.\n\nDeep, hands-on expertise in Google Ads and Microsoft Advertising and other paid media channels including campaign strategy, bidding, optimization and performance analysis.\n\nProven success driving paid acquisition and qualified pipeline in B2B SaaS environments with complex buying journeys and multi-stakeholder purchase decisions.\n\nStrong understanding of advanced paid media measurement and optimization, including offline conversions, CRM-based performance data and automated bidding strategies.\n\nDemonstrated experience leading website conversion strategy, CRO programs and digital experience improvements that drive measurable business results.\n\nAdvanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement and investment optimization.\n\nHands-on experience with Salesforce, Google Analytics 4 and Google Ads, with familiarity in marketing automation and attribution platforms such as Marketo and Marketo Measure.\n\nStrong commercial judgment and problem-solving skills, with the ability to translate insights into clear priorities and effective execution.\n\nDemonstrated ability to leverage AI tools to improve marketing performance, generate insights and accelerate workflows.\n\nExperience managing team members, collaborating with agencies and influencing cross-functional stakeholders.\n\nStrong executive communication skills and the ability to present clear, data-driven recommendations to senior leadership.\n\nStrong knowledge of SEO, GEO and organic acquisition, with an understanding of how these disciplines intersect with digital experience and conversion optimization.\n\nWhy Procurify?\n\nWe’re building a product that matters.\nProcurify is redefining how organizations manage spend - transforming a historically manual, reactive process into a strategic advantage. Today, hundreds of companies trust us to manage billions in spend, and we’re just getting started.\nWith fresh investment, a strong product foundation, and big ambitions in AI and payments, we’re entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers.\nThe best part? The team. We’re a group of builders who move fast, think big, and show up for each other. No egos, no passengers, just people who want to do great work and win together.\nIf you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in.\nBe empowered to do your best work\nWe’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:\nFlexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!\n\nResponsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.\n\nExtended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.\n\nContinuous learning: We host regular educational lunch and learns to help our team grow, share knowledge, and stay curious.\n\nStock options: Everyone has a chance to own a part of Procurify with our competitive stock program.\n\nOn Target Earnings (OTE) Range: $193,200 - $241,500 CAD\nThis range is dependent on experience, with a component of these earnings made up of a Company Incentive Plan (CIP) target of 15% of base salary, and not inclusive of any benefits or equity that might exist in your total compensation package.\n\nLEARN MORE\nProcurify is an Equal Opportunity Employer. We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.\nIf you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don’t want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume.\nApply online today and let’s start a conversation.\nTo learn more about Procurify, check out these resources:\nCheck out what our customers are saying about us\n\nLearn more about our procure-to-pay platform","description_format":"text","description_chars":9824,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity","Flexible schedule","Growth opportunities","Stock options"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-10-16T23:56:59Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.858,"p_room":1,"age_days":4,"expected_fill_days":39,"reasons":["conf:0","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/procurify-director-performance-marketing","json_url":"https://alion.io/job/procurify-director-performance-marketing.json","meta":{"generated_at":"2026-10-21T06:18:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9101,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3173},"rest":"https://alion.io/mcp/rest/get_company?id=3173"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fprocurify-director-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fprocurify-director-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fprocurify-director-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/procurify-director-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fprocurify-director-performance-marketing"}]}