{"id":513034,"url":"https://alion.io/job/propel-product-marketing-manager","title":"Product Marketing Manager","company":{"id":41094,"name":"Propel","domain":"propel.app","url":"https://alion.io/company/propel-app","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":125000,"max":175000,"currency":"USD","period":"year","gross":null,"usd_annual":175000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-20T14:47:34Z","employer_posted_date":"2026-08-20","last_verified_at":"2026-11-01T13:10:22Z","board_verified":true,"closed_at":null,"days_open":73,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":73},"description":"About Us\nPropel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive.\nThe safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix.\nGovernments struggle to build modern, scalable user experiences. We don’t.\nOver 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.\nThe Role\nPropel is launching new products that expand how we help people save money and access essential services. We’re looking for a Product Marketing Manager to help bring these products to market and grow their reach.\nThis role will focus on consumer products and features that connect SNAP recipients with ways to save on everyday essentials and access healthcare-from grocery and retail offers to tools that help people navigate Medicare coverage. You’ll develop positioning and messaging, shape go-to-market and ongoing marketing strategies, and partner closely with Product, Lifecycle, Growth, Research, and business leads to drive adoption and repeat engagement. You’ll report to the Director of Product Marketing.\nWhat You’ll Do\nBuild a deep understanding of our audiences-their needs, motivations, perceptions, and sources of confusion-and use those insights to shape product and marketing decisions.\n\nDefine and test differentiated positioning, value propositions, naming, and messaging.\n\nWrite clear, compelling customer-facing copy for product launches and lifecycle communications.\n\nLead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.\n\nBring audience and market insight into product development, from early strategy through launch and iteration.\n\nDefine success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy.\n\nWhat You Bring\n5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.\n\nExceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.\n\nA track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.\n\nHands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.\n\nStrong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.\n\nA track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact.\n\nComfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams.\n\nEspecially Helpful\nExperience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.\n\nAt Propel, you'll enjoy:\nMeaningful work and a strong shared sense of mission\n\nRemote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.\n\n20 Days of PTO\n\n4% 401K match\n\n$10k lifetime spend towards Carrot Fertility\n\nExcellent Medical, Dental and Vision options\n\nOther health and mental health focused benefits and perks\n\nFair, equitable, and competitive salaries. Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $125,000 - $175,000 depending on experience and interview performance. Equity and excellent benefits come with this position as well!\n\nAdditional Considerations:\nWe are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.\n\nWe're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.\n\nMore About Propel\nPropel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.\nPropel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.\nLearn more about our impact from the press\nFintech Company Propel Announces $10 Million Fund For Food Stamp\n\nLate Show With Stephen Colbert\n\nHow to Propel the Fight Against Poverty in America\n\nHow Tech is Helping Poor People Get Government Aid\n\nPropel Routes Money to those Who Need it Most\n\nHow one tech startup is giving cash to SNAP recipients\n\nRecipients Affected By Government Shutdown\n\nHow hunger relief groups say you can help feed your neighbors during the shutdown and beyond\n\nHelping our Users Navigate this Crisis\n\nJoin us, and let's build something amazing together!","description_format":"text","description_chars":5938,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Finance Apps & Education"],"lifecycle":[{"event":"open","at":"2026-09-07T16:11:18Z"}],"visa":[],"liveness":{"score":62,"band":"ok","label":"Likely open","p_open":1,"p_active":0.86,"p_room":0.72,"age_days":72,"expected_fill_days":126,"reasons":["conf:1","win:mid","crowd:"],"computed_at":"2026-11-01T06:10:25Z"},"pay":{"stated_usd_annual":175000,"is_top_pay":true},"html_url":"https://alion.io/job/propel-product-marketing-manager","json_url":"https://alion.io/job/propel-product-marketing-manager.json","meta":{"generated_at":"2026-11-01T16:24:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25302,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":41094},"rest":"https://alion.io/mcp/rest/get_company?id=41094"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpropel-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpropel-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpropel-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/propel-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpropel-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":513034}},{"tool":"search_jobs","arguments":{"company":"propel.app","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":513034},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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