{"id":716378,"url":"https://alion.io/job/provenir-senior-lifecycle-marketing-manager","title":"Senior Lifecycle Marketing Manager","company":{"id":686190,"name":"Provenir","domain":"provenir.com","url":"https://alion.io/company/provenir-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["London, United Kingdom","Leeds, United Kingdom"],"countries":["GB"],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":114000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":31},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-08-14T09:32:27Z","employer_posted_date":"2026-08-14","last_verified_at":"2026-11-05T01:43:29Z","board_verified":true,"closed_at":null,"days_open":82,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":82},"description":"Who We Are\nProvenir is the unified Decision Intelligence Platform that gives enterprises full control over end- to-end customer decisioning - to manage risk, drive growth, and transform business outcomes. By consolidating data, AI models, intelligence, agents and governance into a single decisioning environment, Provenir empowers business teams to configure and evolve strategy directly, while maintaining enterprise-grade reliability and regulatory compliance. Trusted by 120+ institutions in 60+ countries, Provenir processes over 4 billion decisions annually - turning architectural coherence into sustained risk performance and measurable value. Ready to solve meaningful challenges, work with enterprise customers, and help shape the future of AI-powered decisioning? Join us.\nWe are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.\nYou will own the marketing automation ecosystem, leveragingSalesforce / Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.\nResponsibilities\n1. Lifecycle Strategy and Campaign Development\nDesign and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion using Salesforce data\n\nTranslate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities\n\nBuild non-linear, multi-step engagement journeys that reflect complex B2B buying processes\n\n2. Email Marketing and Marketing Automation\nOwn the strategy, execution, and optimisation of email marketing programs across the full funnel\n\nBuild and manage automated nurture journeys in Salesforce /Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals\n\nDevelop personalised, behaviour-driven communications to increase engagement and conversion quality\n\nEnsure best practices in deliverability, compliance, and performance optimisation\n\n3. Segmentation, Personalization and Audience Analytics\nDefine and maintain advanced segmentation frameworks across the database\n\nLeverage behavioural, firmographic, and engagement data to:\nBuild highly targeted audiences\n\nDeliver personalised campaign experiences\n\nAnalyse user behaviour across touchpoints to identify:\nEngagement patterns\n\nDrop-off points\n\nOpportunities for optimisation\n\n4. Performance Measurement and Reporting\nOwn campaign performance tracking and reporting within Salesforce/Pardot\n\nDevelop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion\n\nProvide actionable insights to optimise campaigns and inform broader growth strategies\n\n5. Cross-channel Collaboration\nWork closely with:\nPaid Media Manager to align acquisition and nurture strategies\n\nUI Designer and Website Manager to optimise conversion paths and content journeys\n\nField Marketing to localise and adapt campaigns to regional needs\n\nSales teams to align on lead quality, engagement, and pipeline progression\n\nEnsure lifecycle programs are fully integrated into the content marketing calendar\n\nWork with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience\n\n6. Required Skills and Experience\nExtensive experience in email marketing and lifecycle marketing, ideally in B2B environments\n\nProven advanced expertise in Salesforce is essential and Pardot, including:\nCampaign setup and automation workflows\n\nAdvanced reporting and performance analysis\n\nStrong experience in audience segmentation and personalised campaign execution\n\nDemonstrated ability to design and manage complex, multi-touch nurture journeys\n\nStrong analytical skills, with the ability to translate data into actionable insights\n\nFocus on revenue impact\n\nExperience working across multiple digital channels within integrated campaigns\n\n8. Desirable Skills and Experience\nBackground in B2B enterprise SaaS, fintech, or similarly complex industries\n\nExperience managing long sales cycles with multiple stakeholders and decision-makers\n\nExperience working across international markets and multi-language campaigns\n\nUnderstanding of multi-touch attribution and revenue-focused marketing metrics\n\nOur employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.\nAt Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. 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