Sales Specialist

A job at Proximus? You’ll find that everything revolves around the idea ‘Think Possible’. This means: we always assume that something is possible, even if it seems impossible. Well, especially so, actually. Call it a way of thinking that involves being open to a world of digital solutions that make our lives easier. And our way of working smarter.

Current Job Title: Product

Sales Expert (PSE) - Heltar AI

Reports to (Job title): Regional Sales Director

Department: Finance Sales

Sub-department: Product Sales - AI (Heltar)

A. Please indicate what the primary focus of the

function is: please choose between both options. It is not possible to select

both options.

Focus is on technical expertise and individual contribution

(Individual contribution - the position is rather focused on technical

expertise than people, project or process management)

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Focus is on management

(the focus of the position is on people, project and process

management)

B.

Mission: Describe below the primary purpose and function of this job. Why does the job exist in the company?

Please

formulate your answer as follows: which activities (a,b,c) will need to be

completed in order to obtain the following results (x,y,z).

Acting as the Product Sales Expert (PSE) for our Heltar AI investment, embedded within the regional sales organization and reporting to the regional Sales Director as a key support function to the sales team, to help Sellers and Solution Engineers position, demonstrate, and win deals involving the AI element of our solutions, this role exists to accelerate adoption of Heltar AI within active opportunities and to uncover value-based selling opportunities across our focused verticals. The role is deliberately hands-on: the PSE builds the demo, configures the use case, and deploys the chatbot on the Heltar platform rather than briefing someone else to do it. PSEs are based out of Route Mobile offices alongside the regional sales teams, and are encouraged to spend meaningful time with customer representatives, where working close to the customer's own teams surfaces the next set of use cases the platform can serve. During this incubation phase of the Heltar AI investment, PSEs will also stay engaged beyond the sale - supporting implementation of won deals - with the expectation that this involvement evolves into a dedicated Professional Services capability as the practice matures.

(a) Support Sellers and Solution Engineers on live deals, building working demos and deploying customer-ready chatbots on the Heltar platform → to give every opportunity involving Heltar AI credible technical and commercial backing without requiring the seller to be an AI specialist themselves

(b) Build value-based selling narratives tied to business outcomes in focused verticals → to move conversations beyond features and toward the measurable value Heltar AI creates for specific industries

(c) Feed field intelligence back to Product and GTM teams, drawing on time spent working directly with customer teams → to ensure the Heltar AI roadmap and positioning stay calibrated to real buyer objections, competitive dynamics, and vertical-specific needs

C. Key roles and responsibilities: List up to 5 -

7 key roles and responsibilities of this job. Additionally, please indicate

the percentage of time spent on a monthly basis for each role/responsibility.

Roles/Responsibilities

AI Opportunity Identification - Working with Sellers to spot and qualify opportunities within

existing pipeline where Heltar AI can be positioned as part of the solution,

and spending time alongside customer representatives to uncover new use cases

the platform can address. - 15%

Deal Support, Demo Build & Co-Selling - Joining strategic sales cycles alongside Sellers and Solution

Engineers to support discovery, demos, and objection handling specific to the

AI capabilities of the platform, including building the working prototype or

proof of concept on Heltar that the customer evaluates. - 25%

Value-Based Selling Across Verticals - Identifying and articulating value-based selling opportunities

across focused verticals, building ROI narratives and business cases that

connect Heltar AI to customer outcomes. - 15%

Vertical & Solution Specialization - Developing a vertical point of view - industry-specific use cases

and messaging - for Heltar AI across our focused verticals, in partnership

with Product. - 15%

Sales & SE Enablement - Building and delivering

training, playbooks, and battlecards that help Sellers and Solution Engineers

confidently sell the AI element of our solutions. - 10%

Implementation & Professional Services Support (Incubation Phase) - Staying engaged post-sale to support

implementation of won Heltar AI deals: configuring journeys, deploying and

tuning chatbots, and working through the integration touchpoints that get a

customer live, laying the groundwork for a dedicated Professional Services

capability as the practice matures. - 15%

Cross-Functional Collaboration - Partnering with Product, Marketing, and Solution Engineering to

refine Heltar AI go-to-market messaging, feed back competitive and market

intelligence, and ensure consistent positioning across the sales

organization. - 5%

D. Financial responsibility: are you responsible

for an operational budget. If so, please provide an indication on the budget

size (EUR)

Direct revenue responsibility - No

Operational budget ownership - No

Job requirements and qualifications: Indicate the minimum education and experience for this job, competencies required

Minimum education: Bachelor's degree in Business, Computer Science, Engineering, or a related field, or equivalent practical experience

Minimum experience: Experienced candidates: 3+ years in a solution sales, sales engineering, or product specialist role, ideally with exposure to AI/ML or conversational AI products, and a demonstrated ability to translate technical AI capabilities into business value. Hands-on capability is essential: building and deploying chatbot and automation use cases independently, working with APIs, webhooks and structured data formats such as JSON, and writing or adapting prompts for LLM-driven journeys. Exposure to WhatsApp Business API, RCS, or comparable messaging platforms is an advantage.

Graduate candidates: Recent graduates are also welcome to apply in place of the experience requirement above, provided they complete our structured onboarding and technical enablement program. We are looking for a strong academic foundation (business, engineering, or computer science), a genuine aptitude for technology including comfort building something hands-on with low-code tools, APIs or scripting, and the curiosity and communication skills needed to grow into a trusted advisor to Sellers, Solution Engineers and customer teams.

Language skills: English - full professional proficiency (written and verbal)