{"id":4285196,"url":"https://alion.io/job/prudential-director-ai-product-martech-enablement","title":"Director, AI Product & MarTech Enablement","company":{"id":5562,"name":"Prudential","domain":"prudential.com","url":"https://alion.io/company/prudential","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Newark, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":147100,"max":220700,"currency":"USD","period":"year","gross":null,"usd_annual":220700},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"Agile","optional":false},{"name":"AI Agents","optional":false},{"name":"GDPR","optional":false},{"name":"Prompt Engineering","optional":false},{"name":"Scrum","optional":false}],"status":"live","first_seen_at":"2026-09-21T00:00:00Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-11-14T14:56:44Z","board_verified":true,"closed_at":null,"days_open":55,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":55},"description":"Job Classification:\nProject Mgmt, Transformation & Strategy - Project Mgmt, Transformation & StrategyThe Opportunity\nMarketing is being reinvented around intelligent platforms, trusted data, and AI. Our MarTech, AI & Data Strategy team owns the capabilities that make that possible - and the AI Product & MarTech Enablement pillar is where new AI capability meets everyday marketing execution.\nThe Director, AI Product & MarTechEnablement,leads this pillar. You will own two connected mandates: bringing AI into marketing - the use cases, decisioning, and orchestration that make campaigns smarter and faster - and driving MarTech enablement, so the organization gets maximum value from every platform it runs. You'll turn emerging AI from experiment into production-grade product, and you'll make the MarTech stack easier to adopt, better supported, and demonstrably more valuable.You'll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office, Analytics, Technology, Privacy, and Legal.\nWhat You'll Do:\nSET THE AI PRODUCT VISION AND ROADMAP\nDefine and articulate a clear vision and roadmap for AI in marketing - the use cases, decisioning, and orchestration capabilities that turn marketing into an intelligent, always-on engine.\n\nChampion the adoption and integration of AI across the marketing organization to create measurable business value.\n\nPrioritize the AI use-case pipeline with senior leadership - securing resources, setting priorities, and measuring performance against clear objectives.\n\nServe as the subject-matter expert on applied AI for marketing - GenAI, agentic workflows, decisioning, and orchestration - and guide the exploration of novel approaches to complex challenges.\n\nDELIVER AI PRODUCTS FROM CONCEPT TO PRODUCTION\nLead the design, build, and deployment of AI products and tools - from proof-of-concept through production - meeting quality, scope, and timeline expectations.\n\nOversee prompt engineering, AI tooling, and experience-intelligence capabilities that put AI directly into marketers' hands\n\nOperationalize AI decisioning and orchestration across the MarTech stack, partnering with data and platform teams so models and agents are production-ready and integrated.\n\nEmbed responsible AI practices - transparency, fairness, and compliance with data-protection and enterprise standards (e.g., GDPR, CCPA).\n\nDRIVE MARTECH ENABLEMENT, ADOPTION, AND VALUE REALIZATION\nOwn operational support of the MarTech tools and platforms - keeping the stack running smoothly and marketers unblocked.\n\nEstablish and share best practices, playbooks, and standards that raise the bar on how the organization uses its MarTech investments.\n\nDrive innovation with MarTech tools - continuously surfacing new ways to generate value for the business.\n\nLead the adoption and value-realization agenda - measurably increasing platform adoption and ensuring every MarTech investment delivers a clear return.\n\nSUPPORTDISCIPLINED AGILE DELIVERY\nPartner closely with Release Train Engineers (RTEs) and Scrum Masters to ensure Program Increment (PI) planning is executed on cadence and commitments are met.\n\nTranslate roadmap priorities into well-formed epics, features, and backlogs - keeping delivery aligned to business value and dependencies managed across teams.\n\nInstill agile ways of working - transparency, iteration, and continuous improvement - across the AI and enablement teams.\n\nBUILD AND LEAD THE TEAM\nMentor, anddevelop a high-performing team spanning AI product, prompt engineering, AI business analysis, and MarTech enablement.\n\nSet clear goals, coach for growth, and cultivate a collaborative, innovative, data-driven culture that values continuous learning.\n\nManage a blend of employees and contract specialists and oversee vendor and partner relationships - optimizing tool and API integrations and holding partners to quality, timeline, and value standards.\n\nENGAGE STAKEHOLDERS AND COMMUNICATE IMPACT\nTranslate complex AI and technical concepts into clear business language for senior leadership and cross-functional partners.\n\nProvide regular status updates, adoption metrics, and ROI analyses that make the value of AI and MarTech investments visible.\n\nOperate as a trusted partner across Marketing, Analytics, Technology, and the broader enterprise, aligning work to shared priorities.\n\nAlign to enterprise standards by partnering with the Enterprise Data & AI Office to keep responsible AI/ethical practices consistent with enterprise policies and frameworks.\n\nWhat You Bring\nREQUIRED QUALIFICATIONS\n10+ years of progressive experience in MarTech / marketing technology product management, AI-ML enablement, or digital marketing platforms, including team leadership.\n\nProven track record putting AI or automation into production in a business setting - from use-case identification through deployment and adoption.\n\nDeep, hands-on knowledge of the modern MarTech stack (e.g., Adobe Experience Platform, Marketo, SFMC, CDP) and how to drive operational support, adoption, and value realization.\n\nPractical fluency with applied AI for marketing - GenAI, prompt engineering, agentic/automation frameworks, and AI-driven decisioning and orchestration.\n\nExperience operating in an agile /SAFeenvironment - partnering with RTEs and Scrum Masters and actively participating in PI planning and execution.\n\nStrong stakeholder management, executive communication, and storytelling skills - able to translate technical concepts into business value and ROI.\n\nDemonstrated ability to lead, mentor, and inspire technical and product teams within a matrixed organization.\n\nPREFERRED QUALIFICATIONS\nExperience in financial services, insurance, or another regulated, data-sensitive industry.\n\nFamiliarity with responsible AI practices and data-protection regulations (e.g., GDPR, CCPA).\n\nProduct management credentials a plus.\n\nExperience managing vendors and optimizing API and tool integrations across a marketing technology ecosystem.\n\nEDUCATION\nBachelor's degree in a relevant field - computer science, data science, marketing, business, engineering, or related; an advanced degree is a plus.\n\nThe Ideal Candidate\nA builder and an operator - turns emerging AI capability into working products and reliable platform operations.\n\nA value translator - connects tools and models to adoption, business outcomes, and ROI.\n\nAn enabler - makes everyone around them better at using MarTech and AI.\n\nA disciplined delivery leader - thrives on agile cadence and gets PI commitments shipped.\n\nA responsible innovator - pushes the frontier while keeping AI transparent, compliant, and trustworthy.\n\nA communicator - makes the complex clear for any audience.\n\nHow Success Is Measured\nAdoption and active usage of MarTech platforms and AI tools across marketing.\n\nValue realization - measurable business impact and ROI from MarTech and AI investments.\n\nSpeed and reliability of AI product delivery from concept to production.\n\nConsistency of PI planning execution and on-cadence delivery.\n\nHealth, capability, and engagement of the team.\n\nWork Arrangement\nThis is a full-time, hybrid role based in Newark, NJ. The successful candidate is expected to work onsite at the Newark office three (3) days per week, with flexibility to work remotely for the balance of the week.\nWhat we offer you:\nPrudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $147,100.00 to $220,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.\nMarket competitive base salaries, with a yearly bonus potential at every level.\n Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.\n401(k) plan with company match (up to 4%). \nCompany-funded pension plan. \nWellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. \nWork/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. \nEducation Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. \n Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).\nEligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.\nPrudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.\nPrudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.\nIf you need an accommodation to complete the application process, please email .\nIf you are experiencing a technical issue with your application or an assessment, please email  to request assistance.","description_format":"text","description_chars":9804,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Life insurance","Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Wealth Management & Financial Advisors","Asset Management & Funds","Life Insurance & Annuities"],"lifecycle":[{"event":"open","at":"2026-11-13T21:34:21Z"}],"visa":[],"liveness":{"score":24,"band":"cold","label":"Long shot","p_open":1,"p_active":0.67,"p_room":0.36,"age_days":54,"expected_fill_days":30,"reasons":["conf:4","win:tail","crowd:brand"],"computed_at":"2026-11-14T05:58:10Z"},"pay":{"stated_usd_annual":220700,"is_top_pay":false},"html_url":"https://alion.io/job/prudential-director-ai-product-martech-enablement","json_url":"https://alion.io/job/prudential-director-ai-product-martech-enablement.json","meta":{"generated_at":"2026-11-15T00:30:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":888,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5562},"rest":"https://alion.io/mcp/rest/get_company?id=5562"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fprudential-director-ai-product-martech-enablement"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fprudential-director-ai-product-martech-enablement"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fprudential-director-ai-product-martech-enablement"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/prudential-director-ai-product-martech-enablement\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fprudential-director-ai-product-martech-enablement"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4285196}},{"tool":"search_jobs","arguments":{"company":"prudential.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4285196},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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