{"id":517601,"url":"https://alion.io/job/prudential-singapore-manager-digital-marketing","title":"Manager, Digital Marketing","company":{"id":232568,"name":"Prudential Singapore","domain":"prudential.com.sg","url":"https://alion.io/company/prudential-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":55,"ghost_share":0,"stale_share":0.455,"repost_share":0,"time_to_fill_p50_days":67,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kuala Lumpur, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":13500,"max_usd":26000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":23},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"SLI/SLO/SLA","optional":false}],"status":"live","first_seen_at":"2026-08-26T00:00:00Z","employer_posted_date":"2026-08-26","last_verified_at":"2026-10-18T20:24:56Z","board_verified":true,"closed_at":null,"days_open":54,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":54},"description":"Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.\nThe Digital Marketing Manager is responsible for managing the execution, optimisation and governance of Prudential Malaysia’s digital marketing activities to strengthen digital presence, customer engagement and campaign effectiveness.This role ensures continuity across Prudential's digital ecosystem, including corporate website management, content planning and publishing, social media, performance marketing, SEO, AI Optimisation (AIO) and SEM. Working closely with agencies, vendors and internal stakeholders, the incumbent will drive execution excellence, maintain governance standards and ensure digital initiatives are delivered effectively and on schedule.\nKEY RESPONSIBILITIES:\nWEBSITE & CONTENT MANAGEMENT\nManage the day-to-day operations and maintenance of Prudential Malaysia's corporate website.\n\nCoordinate website updates, content publishing and enhancement initiatives with internal stakeholders, GHO IT and external partners.\n\nManage website requests and ensure SLA/TAT commitments are met.\n\nEnsure all website content is accurate, compliant with regulatory and internal governance requirements, customer-centric and aligned with brand standards.\n\nManage the delivery of campaign landing pages, website enhancements, digital customer journeys and corporate website new features to improve content discoverability, user experience and conversion.\n\nSOCIAL MEDIA MANAGEMENT\nManage the execution of Prudential Malaysia's social media content and campaigns across relevant platforms.\n\nCoordinate content calendars, publishing schedules and campaign deployment with agencies and stakeholders.\n\nMonitor performance and engagement metrics, providing recommendations to improve effectiveness and reach.\n\nManage influencer, content partnership and social media activation initiatives where applicable.\n\nPERFORMANCE MARKETING, SEO, AIO & SEM\nDrive the execution and optimisation of digital marketing campaigns across owned and paid channels.\n\nLead agency partners to ensure quality execution, timely delivery, performance accountability and continuous optimisation.\n\nCoordinate SEO and AI Optimisation (AIO) initiatives to strengthen Prudential's discoverability across search and AI-enabled environments.\n\nMonitor paid media performance across key metrics such as reach, traffic, leads, cost per lead, conversion rate and return on media investment.\n\nOptimise digital customer journeys, landing pages and conversion paths to improve engagement, lead quality and campaign effectiveness.\n\nREPORTING & ANALYTICS\nConsolidate and analyse digital marketing performance across website, social media, SEO, SEM and campaign activities.\n\nPrepare regular reports, dashboards and performance updates for stakeholders.\n\nTranslate performance data into actionable recommendations to improve campaign effectiveness, customer engagement and media efficiency.\n\nEnsure proper implementation of tracking, tagging, UTM governance, consent requirements and performance measurement across digital assets.\n\nVENDOR, BUDGET & CONTRACT MANAGEMENT\nManage day-to-day engagement with digital agencies, media partners and external vendors.\n\nTrack digital marketing budgets, campaign expenditures and agency retainers.\n\nCoordinate invoice processing, payment submissions and financial documentation.\n\nManage procurement activities, contract administration, statements of work and vendor onboarding requirements.\n\nGOVERNANCE & STAKEHOLDER MANAGEMENT\nEnsure all digital activities comply with regulatory, compliance and brand requirements.\n\nCoordinate stakeholder reviews, approvals and project timelines.\n\nMaintain appropriate documentation, records and audit trails.\n\nLead cross-functional collaboration to ensure smooth delivery of digital initiatives and business priorities.\n\nQUALIFICATIONS & REQUIREMENTS:\nBachelor’s degree in Marketing, Communications, Business, Digital Media or a related discipline.\n\n6-8 years of experience in either digital marketing, digital operations, website management, social media marketing, content marketing, performance marketing or related disciplines.\n\nProven hands-on experience managing corporate websites, content publishing, digital campaigns and agency partners.\n\nStrong working knowledge of SEO, SEM, performance marketing, digital analytics and campaign optimisation.\n\nExperience with digital analytics and marketing platforms such as Google Analytics, Google Search Console, Google Ads, Looker Studio and major social media platforms.\n\nExperience managing budgets, invoices, vendor coordination, procurement processes and contract administration.\n\nStrong project management, organisational and stakeholder management skills, with the ability to manage multiple priorities independently.\n\nGood understanding of governance, compliance, approval workflows and documentation requirements, preferably within a regulated industry.\n\nComfortable working with data-driven campaign planning, performance tracking and optimisation to improve customer engagement outcomes.\n\nExcellent written and spoken English. Ability to read and write Mandarin would be an added advantage.\n\nPrudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. 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