{"id":2469029,"url":"https://alion.io/job/ptc-german-speaking-demand-generation-specialist","title":"German Speaking Demand Generation Specialist","company":{"id":36066,"name":"Onshape","domain":"onshape.com","url":"https://alion.io/company/onshape","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":4,"ghost_share":0,"stale_share":0.5,"repost_share":0.25,"time_to_fill_p50_days":37,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":31000,"max_usd":64000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":19},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false},{"name":"Microsoft Office","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-13T19:28:14Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-11-02T23:32:45Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.\nOur people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.\nWe are seeking a hands-on Demand Generation Manager to support growth within the automotive industry, one of PTC’s strategic verticals. This role is responsible for planning and executing integrated, multi-channel demand generation programs that drive qualified pipeline and support revenue objectives, in close alignment with Sales and cross-functional partners.\nThe ideal candidate brings both executional rigor and genuine interest in the automotive market, with curiosity for how the industry is evolving across software, engineering, manufacturing, and digital transformation. This is an experienced individual contributor role suited for someone who enjoys building, optimizing, and scaling campaigns while translating industry trends into relevant, high-impact marketing programs.\nWhat you’ll do (core responsibilities):\nCampaign strategy & execution (multi-channel)\nPlan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads, webinars, events and any new trending channels and content syndication to engage target accounts and personas\nBuild and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks\nMaintain an always-on nurture motion and retargeting audiences to move buyers through the funnel.\nLead management, scoring, and funnel operations\nPartner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; regularly review lead quality and fix data issues\nContribute to lead scoring review and ongoing workflow improvements (a key activity called out in our internal playbook).\nPerformance reporting & optimization\nTrack, analyze, and optimize campaign performance against KPIs (MQLs, SQLs, pipeline influenced, CAC/ROAS where applicable) and recommend changes to targeting, creative, and channel mix.\nBuild clear visibility for stakeholders using dashboards and structured reporting (aligned with enablement around analytics tools referenced in team context). \nCreative and agency/vendor coordination\nDrive creative briefs, asset requests, and production workflows; coordinate approvals and timelines with internal creative and external partners.\nPartner with paid social stakeholders/processes-EMEA touchpoints indicate a formal “paid social creative process” kickoff with an agency partner.\nCross-functional alignment (Sales, field, events where relevant)\nWork closely with Sales to align campaigns to revenue priorities and ensure marketing contribution to pipeline.\nCoordinate integrated programs that may include webinars/field activities/events, including stakeholder communication and logistical alignment.\nWhat success looks like (first 6-12 months)\nLaunches a reliable monthly/quarterly campaign via digital channels; rhythm with measurable improvements in conversion and pipeline contribution.\nImproves lead quality through tighter targeting, clearer offers, and better scoring/routing hygiene.\nCreates repeatable operating mechanisms: planning cadence, performance readouts, and stakeholder alignment.\nQualifications:\n 3-6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus).\nGerman professional level\nProven experience executing multi-channel campaigns and optimizing with data.\nPractical knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting.\nComfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes.\nStrong project management skills (bonus if you’ve worked with structured work management processes\nMarketing automation + CRM familiarity; dashboards/analytics experience. (Salesforce, Qlik, Microsoft Office tools, familiarity with AI tools\nLife at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.\nIf you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?\nWe respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.\"","description_format":"text","description_chars":4923,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["CAD, PLM & BIM Software"],"lifecycle":[{"event":"open","at":"2026-10-13T19:28:14Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.902,"p_room":0.9,"age_days":19,"expected_fill_days":37,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/ptc-german-speaking-demand-generation-specialist","json_url":"https://alion.io/job/ptc-german-speaking-demand-generation-specialist.json","meta":{"generated_at":"2026-11-03T01:32:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2100,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":36066},"rest":"https://alion.io/mcp/rest/get_company?id=36066"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fptc-german-speaking-demand-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fptc-german-speaking-demand-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fptc-german-speaking-demand-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ptc-german-speaking-demand-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fptc-german-speaking-demand-generation-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2469029}},{"tool":"search_jobs","arguments":{"company":"onshape.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2469029},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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