{"id":3423867,"url":"https://alion.io/job/ptma-senior-product-marketer","title":"Senior Product Marketer","company":{"id":687494,"name":"PTMA","domain":"ptma.com","url":"https://alion.io/company/ptma","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Naperville, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":84000,"max_usd":168000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-28T20:07:01Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-04T00:55:10Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"PTMA Financial Solutions, provides treasury management, liquidity management, and other financial products and services to the public sector. In addition to more than 12,000 local governments, school districts and other public entities, we also partner with over 1,000 financial institutions to help strengthen communities from coast to coast. Our family of financial services companies offers local government investment pool administration, investment advisory services, term investments, cashflow analysis, bond proceeds management, and public finance services for public entities plus stable deposit funding solutions for financial institutions. Our financial expertise, comprehensive products, and advanced technology help clients achieve more today for a better tomorrow. The firm’s primary operational hubs are in Denver, Colorado, and Naperville, Illinois, with other offices throughout the United States.\nJob Summary:\nWe are seeking a Senior Product Marketer to translate the firm’s investment strategies and financial products into clear, compelling commercial insights that help sales, field marketing, and account management win and retain client relationships.\nThis role calls for a strong working knowledge of investment products, market structures, competitive positioning, and client dynamics. Working closely with the Director of Product Management, the Senior Product Marketer will support revenue strategy and commercial outcomes by helping ensure the firm’s products are positioned, priced, and communicated effectively in the market.\nDuties/Responsibilities:\nCompetitive Intelligence & Market Analysis\nConduct ongoing competitive analysis across the firm’s product set, including peer manager comparisons, fee benchmarking, performance positioning, and product differentiation\nMonitor industry trends, regulatory developments, and market dynamics that affect product positioning or competitive standing\nSynthesize competitive intelligence into actionable insights for the sales organization to use in sales conversations, RFPs, and client meetings\nMaintain a structured competitive database and scoring framework for key products and strategies\nProduct Pricing & Ongoing Calibration\nSupport the pricing strategy for the firm’s investment products, helping ensure fee structures are competitive, sustainable, and aligned with client segment economics\nConduct regular pricing reviews, benchmarking the firm’s fees against peer managers and industry data sources\nBuild fee models for new product launches and recommend adjustments to existing strategies as market conditions evolve\nWork with the Investment team and sales leadership to align pricing with revenue objectives, minimum investment thresholds, and client tier structures\nProvide analysis to support fee concession frameworks and breakpoint schedules in collaboration with sales leadership\nRevenue Goal Support\nSupport sales leadership and finance in developing product-level and strategy-level revenue targets, including AUM growth goals and fee revenue projections\nTranslate investment team product pipeline and capacity constraints into commercial opportunity sizing\nBuild and maintain product-level revenue models that reflect flows, pricing, and market appreciation assumptions\nProvide input to annual planning and budgeting cycles with data-driven revenue forecasts by product and channel\nTrack and report on revenue performance relative to goals, surfacing risks and opportunities to the Director of Product Management and senior leadership\nProduct Collateral Input & Messaging\nNote: Final content creation and production reside with the Field Marketing function. The Senior Product Marketer provides subject matter expertise and product input.\nServe as a key product subject matter expert, ensuring factual accuracy, a consistent investment narrative, and appropriate positioning across collateral\nDevelop and maintain core messaging frameworks, value propositions, and investment thesis narratives for each product and strategy\nReview product-related content produced by field marketing, including pitch books, one-pagers, DDQ responses, and website content\nTranslate complex investment concepts and strategies into clear, client-appropriate language\nSupport RFP/DDQ processes by providing standard product language, performance context, and positioning guidance\nCross-Functional Collaboration\nServe as a day-to-day liaison between the Investment team and the sales organization, facilitating regular communication on product developments, strategy updates, and market commentary\nPartner with portfolio managers and analysts to ensure commercial messaging reflects current investment positioning and conviction\nSupport product launch processes from commercial readiness through go-to-market execution, in coordination with legal, compliance, operations, and sales\nProvide sales enablement support, including training, talking points, and competitive response frameworks for the field team\nRequired Skills/Abilities:\nStrategic Thinking: Connects investment product realities to commercial strategy and market opportunity\nCommercial Acumen: Understands revenue drivers, client economics, and distribution channel dynamics\nInvestment Fluency: Can engage credibly with portfolio managers and translate investment narrative for external audiences\nCollaboration: Builds trust and alignment across Investment, Sales, Marketing, and Finance teams\nAnalytical Rigor: Data-driven approach to pricing, competitive analysis, and revenue modeling\nClear Communication: Presents insights and recommendations clearly to leadership, sales teams, and clients\nStrong quantitative and analytical skills; ability to build and interpret financial and revenue models\nExcellent communication skills - both written and verbal - with the ability to translate investment concepts for non-investment audiences\nAbility to work cross-functionally and build strong relationships across investment, sales, marketing, and finance teams\nEducation and Experience:\n5+ years of experience in asset management or financial services, including time in product management, product marketing, investment consulting, or a related commercial role\nSolid understanding of investment products and the client and channel dynamics of institutional and public-sector investors\nDemonstrated experience with competitive analysis and fee/pricing work within an investment management context\nExposure to product development or product launch processes within asset management\nBachelor’s degree required; MBA or progress toward the CFA or CAIA a plus\nLocation: This is a hybrid role in either Naperville, Illinois or Denver, Colorado\nPhysical Requirements: Must be able to work at a computer for long periods of time. 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