{"id":1977769,"url":"https://alion.io/job/publicis-groupe-associate-director-creative-strategy","title":"Associate Director, Creative Strategy","company":{"id":46462,"name":"Publicis Groupe","domain":"publicisgroupe.com","url":"https://alion.io/company/publicisgroupe","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":{"grade":"A","score":100,"open_postings":16,"ghost_share":0,"stale_share":0,"repost_share":0.063,"time_to_fill_p50_days":9,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Machine Learning","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-06T22:00:54Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-21T12:43:46Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"Company Description\nRecognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.\nThrough our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.\nOur work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.\nAt Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.\nReady to join us?\nOverview\nThe Associate Director, Creative Strategy, leads the development of insight-led, creator-first storytelling that connects culture, creators, and data to measurable business outcomes for a dedicated Pharma client, alongside a portfolio of other Fortune 500 brands. This role blends creativity and scientific precision, translating complex brand, category, and audience insights into compelling narratives that inspire trust, education, and engagement across consumer and healthcare audiences.\nAs a creative architect and strategic integrator, this leader bridges data, culture, and compliance, crafting stories that meet both regulatory standards and cultural relevance. They guide the creative direction for high-visibility campaigns, mentor a team of creator strategists, and ensure all work delivers meaningful impact rooted in empathy, authenticity, and behavioral insight.\nResponsibilities\nLead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.\n\nTranslate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.\n\nPartner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.\n\nOversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.\n\nCollaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.\n\nMentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.\n\nPartner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.\n\nBuild scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.\n\nRepresent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.\n\nStay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.\n\nQualifications\n6+ years in creative strategy, brand storytelling, or influencer/creator marketing.\n\nPrevious experience working with health/pharma clients.\nStrong background in developing integrated, data-informed, creator-led creative concepts.\n\nProven ability to lead proposals and inspire cross-disciplinary teams.\n\nExcellent presentation and storytelling skills, both visual and verbal.\n\nDeep understanding of social platforms, creator culture, and audience behavior.\n\nExperience mentoring and developing talent within a collaborative environment.\n\nAdditional Information\nOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.\nPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.\nIf you require accommodation or assistance with the application or onboarding process specifically, please contact .\nAll your information will be kept confidential according to EEO guidelines.\nCompensation Range: USD $100,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. 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