{"id":2090076,"url":"https://alion.io/job/publicis-groupe-content-specialist","title":"Content Specialist","company":{"id":46462,"name":"Publicis Groupe","domain":"publicisgroupe.com","url":"https://alion.io/company/publicisgroupe","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":{"grade":"A","score":100,"open_postings":15,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":9,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Alicante, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":61000,"period":"year","method":"role_country_seniority_unknown","sample_n":94},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Premiere Pro","optional":false},{"name":"Canva","optional":false},{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-10-08T14:12:03Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-20T19:12:41Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Company Description\nWe are a strategic digital business consultancy with more than 18 years of experience, now integrated into the global ecosystem of Publicis Groupe. We don’t just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you’re looking for a place where innovation is part of everyday life, this is the place for you.\nOverview\nProven experience in Social Media, ideally within an agency environment managing multiple clients.\nAbility to develop Social Media strategies from initial planning through execution, optimization, and measurement.\nExperience in Influencer Marketing and managing campaigns with content creators.\nAdvanced knowledge of major social media platforms, including their audiences, formats, and communication best practices.\nStrong analytical skills, with the ability to interpret metrics and turn data into strategic decisions.\nSolid understanding of digital trends, social culture, and online community behaviors.\nAbility to collaborate across teams and manage multiple projects simultaneously.\nExperience in client-facing roles, including presenting strategies and recommendations.\nStrategic mindset, creative judgment, strong organizational skills, and the ability to work autonomously.\nResponsibilities\nDefine and develop the Social Media strategy for a range of clients and brands, establishing objectives, audiences, communication territories, platforms, tone of voice, and strategic content pillars.\nDefine the content strategy and planning across social media channels, setting editorial guidelines, formats, and approaches tailored to each platform and audience.\nOversee the planning and execution of social media content and campaigns, ensuring alignment with the defined strategy and business objectives.\nIdentify relevant trends, conversations, formats, and opportunities for brands, translating them into actionable recommendations and initiatives.\nMaintain up-to-date knowledge of social platforms, including new features, formats, trends, and evolving consumer behaviors.\nContribute to the development of Influencer Marketing strategies, identifying opportunities and ensuring alignment with broader Social Media and brand communication objectives.\nCoordinate and supervise Influencer Marketing campaigns with agencies and specialist partners, providing guidance on talent selection, content direction, and campaign performance tracking.\nDefine and monitor Social Media KPIs and performance metrics, analyzing content and campaign results to identify learnings, optimization opportunities, and strategic recommendations.\nPrepare reports and performance analyses, transforming data into actionable insights and recommendations for clients.\nWork closely with Marketing and Design teams to ensure an integrated and consistent approach across all client strategies.\nDevelop and present strategic proposals, recommendations, and action plans to clients.\nAct as a trusted advisor and Social Media expert for clients, providing guidance on platforms, trends, content strategies, formats, and emerging communication opportunities.\nQualifications\nPrevious experience in communication, advertising, creative, or social media agencies.\nExperience participating in pitches and developing proposals for new business opportunities.\nKnowledge of Social Media management, monitoring, listening, and analytics tools.\nUnderstanding of Paid Social and the ability to collaborate effectively with specialist media teams.\nFamiliarity with content creation and design tools such as Canva and Figma.\nExperience with video editing tools such as CapCut or Adobe Premiere Pro.\nA genuine curiosity for digital culture, social trends, and the evolving behaviors of online audiences.","description_format":"text","description_chars":3787,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Bakery & 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