{"id":3213638,"url":"https://alion.io/job/publicis-groupe-digital-marketing-data-analyst-associate","title":"Digital Marketing & Data Analyst - Associate","company":{"id":46462,"name":"Publicis Groupe","domain":"publicisgroupe.com","url":"https://alion.io/company/publicisgroupe","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":{"grade":"A","score":100,"open_postings":28,"ghost_share":0,"stale_share":0,"repost_share":0.036,"time_to_fill_p50_days":11,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Analytics","role_family":"Analytics","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Milan, Italy"],"countries":["IT"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":29000,"max_usd":53000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":8},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"Google Sheets","optional":false},{"name":"JavaScript","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-24T19:32:11Z","employer_posted_date":"2026-10-24","last_verified_at":"2026-10-26T14:55:24Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Company Description\nAbout Publicis Sapient\nMost companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us.\nOur Commitment to Inclusive Hiring\nWe are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.\nIf there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at .\nYour Safety Matters To Us\nAt Publicis Sapient, we're committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams, please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at \nOverview\nWe are looking for a Middle Digital Marketing & Data Analyst with strong expertise in web analytics, digital performance tracking, and data-driven marketing.\nWhy This Role Matters\nIn this role, you will play a key part in supporting the marketing team through advanced analysis, digital performance monitoring, and the generation of strategic insights that help optimize campaigns and digital funnels.\nYou will work closely with Marketing, IT, UX/UI, Media, and Business stakeholders to ensure the accurate collection, interpretation, and activation of data.\nWhere You’ll Make an Impact\nMonitor and analyze the performance of digital properties, including websites, landing pages, and media campaigns\nImplement and manage tracking solutions using Google Analytics and Adobe Analytics\nDefine KPIs and build monitoring dashboards for marketing campaigns and customer journeys\nSupport tagging activities using tools such as Google Tag Manager and Adobe Launch\nAnalyze conversion funnels and identify opportunities for optimization\nCollaborate with Media teams to assess the performance of paid campaigns\nSupport CRO (Conversion Rate Optimization) initiatives\nBuild regular reports and presentations for internal stakeholders\nEnsure the quality, consistency, and reliability of collected data\nSupport data visualization activities using BI tools\nWhat You’ll Bring to the Team\nPrevious experience as a Digital Analyst, Marketing Analyst, or in a similar roleStrong knowledge of Google Analytics (GA4)\nStrong knowledge of Adobe Analytics\nExperience with tag management tools such as Google Tag Manager and Adobe Launch\nUnderstanding of event tracking, conversion tracking, and user journeys\nExperience building dashboards using Looker Studio, Tableau, Power BI, or similar tools\nBasic knowledge of HTML and JavaScript for tagging activities\nStrong proficiency in Excel and Google Sheets\nAdditional Experience We Value\nExperience with CDPs or marketing automation platforms\nBasic to intermediate SQL knowledge\nExperience with A/B testing tools, such as Optimizely, VWO, or Adobe Target\nExperience in e-commerce or lead generation environments\nFamiliarity with marketing attribution models\nBasic understanding of privacy and tracking compliance, including GDPR, Consent Mode, and CMPs\nStrong data-driven mindset\nAnalytical thinking and strong problem-solving skills\nAbility to translate data insights into concrete, actionable recommendations\nStrong cross-functional collaboration skills\nGood communication and presentation skills\nAbility to work independently with a proactive approach\nAdditional Information\nWhat You'll Get in Return\nBe at the forefront of digital transformation\n\"Plugged\" into a truly global organization with a start-up mindset\nCareer growth and training opportunities\nA collaborative, agile and diverse 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