{"id":3213625,"url":"https://alion.io/job/publicis-groupe-director-analytics-3","title":"Director, Analytics","company":{"id":46462,"name":"Publicis Groupe","domain":"publicisgroupe.com","url":"https://alion.io/company/publicisgroupe","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":{"grade":"A","score":100,"open_postings":33,"ghost_share":0,"stale_share":0,"repost_share":0.03,"time_to_fill_p50_days":12,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":135375,"max":216684,"currency":"USD","period":"year","gross":null,"usd_annual":216684},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-24T19:32:11Z","employer_posted_date":"2026-10-24","last_verified_at":"2026-10-28T22:36:07Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Company Description\nAs the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.\nOverview\nThe Director, Analytics is a 100% dedicated, Director-level role and the single point of accountability for measurement across all business pillars of a large, high-profile brand portfolio supporting their gaming and B2B accounts. This person owns how we measure, what we measure against, and what the results mean.\nThe role goes beyond report production. The Director sets measurement methodology and KPI governance, owns the media value formula and placement-level Media Equivalent Value (MEV), and serves as a strategic insights partner to the RDL reporting lead and client account stakeholders. They connect Product Placement results to the broader media narrative so every deliverable tells one consistent story.\nResponsibilities\n1. Measurement leadership and governance\nServe as the single point of accountability for measurement across all BME business pillars, including Product Placement and paid/branded media.\nOwn end-to-end measurement strategy: frameworks, methodology, KPI definitions and success criteria.\nEstablish and enforce KPI governance so every workstream measures against the same objectives.\nAlign brand-level and product-level measurement, and integrate Product Placement measurement with paid and branded media measurement.\nProvide strategic measurement guidance to client account stakeholders (Jen Buckmaster, Alison Pember) and agency leadership.\n2. Media value methodology and MEV ownership\nOwn the media value formula and its calculation, including the quarterly media value calculation.\nAssign a Media Equivalent Value (MEV) to each individual placement where the formula requires placement-level adjustment.\nDocument the methodology so values are consistent, auditable and defensible to the client.\nStreamline the current manual workflow (grading, clean-up, Nielsen input, results totaling) so placement-level MEV does not add a new layer of inefficiency.\nFind opportunities to improve Product Placement grading criteria and consistency.\n3. Insights partnership\nAct as a thought partner to the RDL reporting lead across all reporting and measurement workstreams.\nHold ongoing alignment so measurement, interpretation and reporting use the same KPIs, objectives and narratives across all deliverables.\nCollaborate with RDL on:Consistent reporting formats across Media and Product Placement\nAlignment on the insights and takeaways brought to the client\nDeeper analysis and recommendations from Product Placement results that stay aligned with media narratives\nKey trends across media, entertainment and the broader landscape, and how they connect to our findings (for example, linking observed Google activity to known competitive intel)\nNew findings and best practices developed jointly\n\nTranslate results into clear recommendations and strategic storytelling for client account.\n4. Core measurement program\nLead quarterly Share of Voice tracking.\nDesign and oversee attitudinal and forced-exposure studies, including research design and interpretation.\nBuild a competitive measurement framework and monitor competitor activity in entertainment.\nOwn a standardized BMC reporting template and granular placement-level reporting.\nOversee data collection and QA, and secure access to raw survey data.\nBring ROI analysis and, where relevant, Marketing Mix Modeling (MMM) perspective to performance questions.\n5. Cross-team integration\nConnect RDL and Publicis Collective analytics into one reporting framework with shared measurement approaches.\nBring Publicis Collective analytics resources into the reporting process so RDL can produce the outputs client account has requested.\nRun regular joint working sessions with RDL, Publicis Collective and client account stakeholders.\n6. Measurement infrastructure and automation\nDefine the roadmap for automated grading workflows and Product Placement measurement automation.\nPartner with data and engineering teams on data pipelines and APIs for reporting automation.\nScale measurement frequency and analysis capacity as the program grows.\nQualifications\nRequired\n7+ years in media measurement, marketing analytics or consumer research, with 3+ years leading measurement programs or teams.\nProven ownership of measurement methodology, including media value or earned/equivalent value models.\nExperience measuring product placement, branded entertainment or sponsorships.\nStrong research design and interpretation: attitudinal, brand lift and forced-exposure studies.\nTrack record of KPI governance across multiple workstreams, teams or agencies.\nAbility to turn analytics into clear recommendations and stories for senior client stakeholders.\nExperience with competitive analysis and Share of Voice tracking.\nPreferred\nFamiliarity with Marketing Mix Modeling (MMM) and ROI analysis.\nKnowledge of the entertainment and streaming landscape and the tech competitive set.\nExperience building automated reporting: data pipelines, APIs, dashboards.\nAgency-side experience in a multi-agency client model.\nExperience with tech or consumer-electronics brands.\nAdditional Information\nOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.\nPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.\nIf you require accommodation or assistance with the application or onboarding process specifically, please contact .\nAll your information will be kept confidential according to EEO guidelines.x\n#LI_JL2\nCompensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.","description_format":"text","description_chars":7414,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Flexible time off"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-24T19:32:11Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":12,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":{"stated_usd_annual":216684,"is_top_pay":true},"html_url":"https://alion.io/job/publicis-groupe-director-analytics-3","json_url":"https://alion.io/job/publicis-groupe-director-analytics-3.json","meta":{"generated_at":"2026-10-29T01:25:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2031,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":46462},"rest":"https://alion.io/mcp/rest/get_company?id=46462"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpublicis-groupe-director-analytics-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpublicis-groupe-director-analytics-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpublicis-groupe-director-analytics-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/publicis-groupe-director-analytics-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpublicis-groupe-director-analytics-3"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3213625}},{"tool":"search_jobs","arguments":{"company":"publicisgroupe.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3213625},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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