{"id":2916965,"url":"https://alion.io/job/publicis-groupe-senior-data-analyst-crm","title":"Senior Data Analyst - CRM","company":{"id":46462,"name":"Publicis Groupe","domain":"publicisgroupe.com","url":"https://alion.io/company/publicisgroupe","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":{"grade":"A","score":100,"open_postings":41,"ghost_share":0,"stale_share":0,"repost_share":0.049,"time_to_fill_p50_days":12,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kuala Lumpur, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11000,"max_usd":25000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":3468},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-20T10:48:14Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-31T10:31:37Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Company Description\nDigitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.\nThe Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.\nTo help with this, we’re looking for an outstanding Senior Analyst - someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.\nOverview\nWhat you’ll do: As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.\nResponsibilities\nDay-to-day, your role includes:\nInstituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting\nDiving into large data sets, uncovering insights, and providing impactful recommendations to clients\nConnecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts\nReporting and analysis of CRM customer and campaign data, focusing on insights that drive acquisition, retention and activation\nPerforming customer segmentations and modelling to identify customer behaviour trends and insights\nCommunicating with clients regularly on scheduled deliverables and ad-hoc requests\nCollaborating with internal teams and external partners to drive success for client’s business goals\nQualifications\nWe’re looking for strong, impactful work experience, which typically includes:\n3-5 years of experience in analytics or strategy\nA four-year college degree\nPassion for digital marketing and emerging trends in the digital landscape\nExperience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)\nExperience communicating with internal and external stakeholders at a variety of levels\nFluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau\nComfortable in a fast-paced and deadline-driven environment\nAdditional Information\nAbout Digitas Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.\nWith diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections-between brands and consumers, clients and partners, and ideas and outcomes.","description_format":"text","description_chars":2945,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-20T10:48:14Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.835,"p_room":0.75,"age_days":10,"expected_fill_days":12,"reasons":["conf:3","velocity","win:late","comp:brand"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/publicis-groupe-senior-data-analyst-crm","json_url":"https://alion.io/job/publicis-groupe-senior-data-analyst-crm.json","meta":{"generated_at":"2026-10-31T11:13:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17297,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":46462},"rest":"https://alion.io/mcp/rest/get_company?id=46462"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpublicis-groupe-senior-data-analyst-crm"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpublicis-groupe-senior-data-analyst-crm"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpublicis-groupe-senior-data-analyst-crm"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/publicis-groupe-senior-data-analyst-crm\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpublicis-groupe-senior-data-analyst-crm"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2916965}},{"tool":"search_jobs","arguments":{"company":"publicisgroupe.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2916965},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}