Manager, Data Analytics & Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

The Manager, Data Strategy & Analytics is responsible for B2B CRM Marketing performance reporting and analytics across multiple lines of business within the client organization. A key function of this role is managing a small team of analysts/sr. analyst responsible for aggregating data, analyzing and distilling insights, and preparing presentations and strategic recommendations that drive toward the goals of our clients. The manager will guide, coach, and challenge the team to deliver impactful insights, data-backed strategic recommendations in clear, polished readout presentations.

Responsibilities

• Manage, train, and provide on-going leadership and mentorship to Data Analysts
• Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
• Consult as the subject matter expert for marketing automation capabilities, analytical tools/ techniques, applied AI tools for production efficiency and quality of outputs
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Manage multiple projects/deliverables simultaneously in partnership with the project management team, ensuring all project deliverables are met within the established timelines.
• Proactively engage and consult with account service/strategy teams to align pertinent contextual information, dependencies, and to resolve any roadblocks.
• Accurately and effectively estimate level of effort for analytics projects
• Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Ensure consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
• Proactively identify, evaluate, and recommend, A/B testing opportunities, reporting requirements, other relevant tools and applications
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Design and manage strategic analytic roadmaps for clients

Qualifications

• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
• Strong data storytelling acumen; adept at communicating technical subject matter to non-technical stakeholders
• You have thorough knowledge and hands-on experience with informing marketing strategy, analytics design and delivery
• You have experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• You have marketing agency experience (preferred)
• Minimum of 5-7 years’ experience in CRM or marketing analytics
• Ability to manage internal resources/team members at varying levels including junior talent
• Strong ability to work in a flexible, dynamic and fast-paced environment
• Self-starter, problem solver with demonstrated instinct for developing insights from data
• Excellent verbal and written communication skills, including client presentation
• Hands-on experience with Marketo a plus

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $88,540.00 - USD $141,687.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.