{"id":3410559,"url":"https://alion.io/job/pulpandpress-community-social-lead","title":"Community & Social Lead","company":{"id":4421818,"name":"pulpandpress","domain":"pulpandpress.com","url":"https://alion.io/company/pulpandpress","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":138000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":262},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Premiere Pro","optional":false},{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-28T17:43:02Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-04T10:41:48Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Remote, Ontario | Reports to: Director of Marketing\nMake Protein Candy and Pulp & Press Part of the Culture\nWe’re looking for the person who makes Protein Candy part of today’s trending culture: on camera, in the comments, and ahead of the trend. You’ll be the face of the brand and the creative brains behind it.\nProtein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.\nPulp & Press is a legacy cold-pressed juice brand being reinvented. You’ll help bring its social presence back to life, alongside your work on Protein Candy.\nThe Role\nThis is a creator role with a strategist’s brain. You’ll create most of our content yourself, run our channels day to day, lead our creator and celebrity partnerships, and build a community that actually wants to hear from us.\nAs a part of our Brand team, you’ll work closely with our leadership team, celebrity investors, and partners across sales, retail, and lifecycle. If you’re chronically online, love being on camera, and can produce a polished shoot one day and jump on a trend the next, this is your role.\nWhat You'll Own\n1. Be the employee face of the brand\nShow up on camera regularly as one of the key Protein Candy personalities: taste tests, trends, behind the scenes, launches, events, and whatever the internet is talking about this week\nConcept, film, edit, and write most of our short-form content yourself, native to each platform\nPlan shoot days with the office to share the story of how the team is building the brand\nOwn and evolve our social voice alongside our Brand Lead and Leadership team, so it feels unmistakably Protein Candy, never corporate\nTravel to trade shows, retail launches, samplings, and other events to lend a hand on the ground and capture content in the moment\n2. Own the channels\nRun TikTok and Instagram end to end, and whatever channel our audience moves to next\nPlan social campaigns, series, and recurring formats that build over time, while staying flexible enough to pivot when the moment calls for it\nMake sure every post and social activity has a clear purpose\nBuild and manage the content calendar, balancing planned moments (launches, retail, campaigns) with cultural content at lightning speed\n3. Manage our social community\nLive in the comments: reply to comments, DMs, tags, and mentions quickly with personality\nFind and engage the people already talking about us, and the ones who should be\nTurn fans into advocates through UGC, giveaways, seeding programs, and social collabs\nFlag issues, complaints, or anything brewing early, and route them to the right person\nAct as backfill for customer support as needed\nCreate and manage social automations\n4. Lead influencer and creator partnerships\nFind, engage, and nurture relationships with creators and celebrities who genuinely fit the brand and our audience, and understand what part each can play in building our brand\nNegotiate with creators and their agents to land the best possible deal on rates, deliverables, usage rights, and exclusivity\nBrief, brainstorm, and co-create with them so the content feels native to them and true to the brand\nProduce alongside creators: on set, on calls, or in the edit, making sure the final content lands\nManage the roster from outreach to product send to posting, and track what each partnership delivers\n5. Produce and edit content across the brand\nShoot, produce, and edit content you’re not in, including product, creator, and partner content\nWork directly with our celebrityinvestors to plan and create content together, bringing the polish, preparation, and discretion that relationship deserves\nBuild and maintain a go-to roster of production talent (shooters, editors, models, stylists, locations) so we can execute quickly, no matter what\nKeep a clean, searchable asset library with defined licensing rights so great content gets reused, not lost\n6. Drive cultural relevance\nStay plugged into trends, memes, sounds, and platform updates, and move on them fast\nBring a steady flow of fresh, social-first ideas that make people want to share us\nKeep an eye on competitors and adjacent brands, and spot what we should do (or never do)\n7. Grow and measure\nOwn organic KPIs: views, engagement, follower growth, and share of conversation\nTest hooks, formats, and features constantly, and double down on what works\nPartner with paid and lifecycle to boost winning organic content\nYou're the Right Fit If You:\nHave 5+ years creating content and managing organic social for a brand, with proven growth in views, engagement, and community\nHave been the face of a brand account or built your own following, and we can see it in your work\nHave run creator and influencer partnerships from outreach to posted content, including negotiating with talent, agents, and managers\nHave produced shoots with talent, ideally including high-profile or celebrity talent\nAre natural and confident on camera, with a personality that fits a brand with cool factor\nHave strong filming, editing, and design skills (CapCut, Adobe Premiere, Canva, or similar) and a visual eye that holds up from phone video to polished partner shoot\nWrite sharp, platform-native copy with a feel for voice, humour, and timing\nKnow TikTok, Instagram, YouTube Shorts, and Threads inside out, including TikTok Shop or live shopping\nAre comfortable in Meta Business Suite, TikTok Business Center, ManyChat, and social analytics tools\nUnderstand content licensing, usage rights, and creator contract basics\nPlan campaigns and calendars that tie back to clear business goals, and use data to decide what to make next\nAre chronically online in the best way, and know what’s trending before it peaks\nAre available on evenings, weekends, launches, and events when the community needs us\nCan travel for trade shows, retail launches, and events (valid passport required for US travel)\nAre polished, discreet, and professional with investors, celebrities, agents, and partners\nAre highly organized, fast, and resourceful. You find a way to get content made, even on short notice.\nNice to Haves\nBackground in CPG, snacks, fitness, wellness, or lifestyle brands\nAn existing network of creators, talent, and production crew\nExperience with influencer platforms or social tools\nRetail or experiential marketing experience\nBased in the GTA or Southwestern Ontario\nSuccess in Year One\nFirst 90 days:You’ve taken over our channels, found the Protein Candy voice on camera, and are posting consistently with replies going out daily\n6 months:You’ve launched at least one recurring series our audience looks forward to, and have an active roster of creators and production talent ready to go\n12 months:Protein Candy has meaningful growth in views, engagement, and followers, and a creator program delivering measurable results\nOur celebrity investors see you as a trusted creative partner\nPulp & Press has a consistent, distinct social presence\n\nHow to Apply\nInclude your resume, plus:\n3 to 5 short-form videos you filmed, edited, and appear in\nA 60-second phone video introducing yourself to us\n1 to 2 examples of content you produced or edited but don’t appear in\nApplications without on-camera content won’t be considered.\nOur Values\nDiscipline- Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable-no excuses.\nResults Oriented- Impact over activity and ego. Every hour and dollar should create measurable value.\nInnovation- Everyone innovates with curiosity-in every role. We look for smarter, faster, better ways to win.\nValue Others- We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun.\nExcellence- We hold ourselves to a higher standard-in quality, adaptability, effort, and attitude. Being \"all-in\" is the minimum.\nDiversity & Inclusion\nWe welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. 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