{"id":2624562,"url":"https://alion.io/job/pulpandpress-senior-lifecycle-marketing-manager","title":"Senior Lifecycle Marketing Manager","company":{"id":4421818,"name":"pulpandpress","domain":"pulpandpress.com","url":"https://alion.io/company/pulpandpress","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"GA4","optional":false},{"name":"Shopify","optional":false},{"name":"Zapier","optional":false},{"name":"Canva","optional":true},{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-10-15T14:39:06Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-19T16:01:21Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Remote, Ontario | Reports to: Director of Marketing\nBuild the Retention Engine for Two High-Growth Better-for-You CPG Brands\nBuild best-in-class lifecycle marketing across two distinct brands, audiences, and growth stages, working with a team that gets the strategic value of what you do.\nProtein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.\nPulp & Press is a legacy cold-pressed juice brand being reinvented. You'll build its DTC foundation while breathing new life into a trusted name.\nThe Role\nWe're looking for a hands-on lifecycle marketing strategist and operator who thrives at the intersection of strategy, systems, data, and creative execution.\nYou'll own the complete lifecycle marketing engine across email, SMS, loyalty, and subscription for both brands, from strategy and campaign execution to tech stack management and performance analytics.\nYou'll write copy, build flows, manage integrations, run experiments, and deliver insights that drive repeat rate, LTV, and retention.\nThis isn't a role where you just set strategy and hand off execution. You're the one building the automations, analyzing the data, troubleshooting Shopify apps, and optimizing the welcome series because you're obsessed with the results.\nYou'll partner directly with leadership across both brands to shape lifecycle marketing, inform acquisition strategy, and build systems that scale.\nWhat You'll Own\n1. Lifecycle Strategy & Execution\nOwn end-to-end lifecycle across email, SMS, loyalty, and subscription.\nExecute campaigns (copy, segmentation, deployment).\nBuild automated flows (welcome, win-back, VIP, abandonment, subscription).\nDrive repeat rate, LTV, and retention targets.\n2. DTC Tech Stack & Systems\nManage Shopify front-end and back-end, apps, subscription platform, loyalty tech, and integrations.\nTroubleshoot issues.\nOptimize site for conversion.\nEvaluate and implement new tools.\nOwn day-to-day platform management.\n3. Data & Performance Insights\nOwn lifecycle analytics.\nEnsure data accuracy across Klaviyo, Shopify, GA4, TripleWhale.\nReport on LTV, retention cohorts, flow performance, campaign ROI.\nBuild dashboards and turn data into actionable insights.\n4. Experimentation & Optimization\nDesign and execute A/B tests across flows, campaigns, creative, offers, timing. Document learnings. Build testing roadmap that compounds results.\n5. Automation & Brand Ops\nBuild internal automations (Zapier, workflows) to eliminate manual work.\nSupport campaign setup, QA, and troubleshooting. Create SOPs. Be the fix-it person.\nYou're the Right Fit If You:\nHave 5+ years in lifecycle/retention marketing (DTC or CPG preferred)\nHave completed a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience\nAre an expert in Klaviyo, Shopify, subscription/loyalty platforms\nEnjoy writing on-brand copy, build flows, analyze data, and manage integrations\nAre comfortable with Shopify backend, Zapier, APIs, webhooks, GA4\nLook for opportunities to use automations (i.e. Zapier and workflows) and AI tools (ChatGPT, Claude) to work smarter\nObsess over metrics: open rates, LTV:CAC, retention curves, cohort performance\nShip fast, test, learn, improve-don't wait for perfect\nBuild systems and document processes\nAbility to self-manage project tasks and proactively question any issues, concerns, methods, etc. This includes the quality, quantity, resource management, and timeliness of all work.\nAbility to convey ideas, thoughts, issues, and information to other team members effectively.\nAbility to work cohesively with others and build productive relationships to accomplish common goals and objectives.\nNice to Haves\nMulti-brand experience\nHealth/wellness/CPG background\nSMS compliance expertise\nSubscription business model experience\nDesign skills (Figma, Canva)\nBasic HTML/CSS\nSuccess in Year One\nLifecycle strategy and core flows live for both brands\nTech stack stable, Shopify optimized, automations built\nClear LTV/retention visibility informing strategic decisions\nStrong cross-functional partnership with leadership across both brands\nOur Values\nDiscipline- Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable-no excuses.\nResults Oriented- Impact over activity and ego. Every hour and dollar should create measurable value.\nInnovation- Everyone innovates with curiosity-in every role. We look for smarter, faster, better ways to win.\nValue Others- We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun.\nExcellence- We hold ourselves to a higher standard-in quality, adaptability, effort, and attitude. Being \"all-in\" is the minimum.\nDiversity & Inclusion\nWe welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.","description_format":"text","description_chars":5152,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Organic Food","Vegan Food"],"lifecycle":[{"event":"open","at":"2026-10-15T14:39:06Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":26,"reasons":["conf:1","win:early"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/pulpandpress-senior-lifecycle-marketing-manager","json_url":"https://alion.io/job/pulpandpress-senior-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-19T16:43:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12673,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-20T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4421818},"rest":"https://alion.io/mcp/rest/get_company?id=4421818"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpulpandpress-senior-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpulpandpress-senior-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpulpandpress-senior-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/pulpandpress-senior-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpulpandpress-senior-lifecycle-marketing-manager"}]}