{"id":1762642,"url":"https://alion.io/job/purpose-brands-senior-creative-director-brand-lab-studio","title":"Senior Creative Director, Brand Lab Studio","company":{"id":2231944,"name":"Purpose Brands","domain":"purposebrands.com","url":"https://alion.io/company/purposebrands-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boca Raton, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":100000,"max_usd":186000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-16T00:00:00Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-11-02T10:47:30Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Purpose Brands is seeking a Senior Creative Director, Brand Lab Studio to lead the company's in-house creative services group serving Orangetheory Fitness, Anytime Fitness, Waxing the City and The Bar Method. This leader will set creative standards for the work, guide a multidisciplinary team, and build the operating model required to deliver distinctive, effective creative across a complex multi-brand portfolio.The role combines two equally important responsibilities: creative leadership and studio operations. The Senior Creative Director will direct brand, campaign, content and production work while also owning how work enters the studio, how it is prioritized, how resources are allocated, when external partners are engaged, and how capacity and throughput are measured.\nBrand Lab Studio sits within Purpose Brands' central Centers of Excellence. The Senior Creative Director will partner closely with brand marketing leads, Growth Marketing, Media, CRM, PR & Communications, Research & Insights, Digital Strategy and external agency partners to raise the quality, speed and commercial effectiveness of creative output.\nThis is a senior enterprise role for a leader with strong creative taste, operational discipline, executive presence and the ability to build a studio culture that people want to work in and want to work with.\nPurpose/Impact: (Duties & Essential Functions)\nCreative Direction & Craft:\nSet and hold a high creative standard across everything Brand Lab Studio produces, including brand, campaign, content, design and production work. Lead integrated campaign ideas and new-product go-to-market creative from concept through delivery. Provide clear, actionable direction to designers, copywriters, editors, producers and creative partners, knowing when to guide, when to challenge and when to empower the team to move.\nStudio Operations & Delivery:\nOwn how the studio runs day to day, including intake, briefing, scheduling, prioritization, resource allocation and delivery. Lead the project management function and implement workflow systems that improve speed, clarity, quality and accountability. Build trusted visibility into utilization, capacity and throughput so resourcing decisions are based on evidence rather than instinct.\nResourcing, Production Partners & Freelance Capacity:\nManage workload and staffing across the studio, including decisions about what should be produced in-house and what is better supported by external production vendors, freelance creatives or agency partners. Own related scopes, relationships and budgets, and develop the staffing model the function needs to serve the portfolio effectively.\nBrand, Agency & Executive Partnership:\nServe as the senior creative voice with brand marketing leaders and the marketing leadership team. Help teams write sharper briefs, evaluate work honestly and select the right creative approach or partner for the job. Collaborate with external agencies as a senior peer, bringing a clear creative point of view while respecting brand-level ownership and decision rights.\nSystems, Tooling & AI-Assisted Production:\nDevelop and execute a practical roadmap for creative tooling, workflow and AI-assisted production that improves quality, speed and consistency. Strengthen the content supply chain from brief to creation, adaptation, localization, versioning, review, release and storage, with appropriate guardrails for brand integrity, rights and governance.\nTeam, Culture & Measurement:\nHire, develop and retain excellent creative, production and project management talent. Build a studio culture defined by craft, curiosity, collaboration and commercial impact. Define what good and effective work looks like in partnership with media, Research & Insights and brand marketing leadership, pairing delivery metrics with creative effectiveness and business outcomes.\nStrengths and Background\n15+ years of experience across creative leadership and creative or production services, including significant experience leading teams.\nExperience running an in-house creative organization with a hybrid model that balances internal studio resources, external production partners, freelance capacity and agency work.\nDemonstrated ownership of workflow design, resource management, capacity planning, production spend and budget management at scale.\nA strong portfolio and the ability to speak honestly about the work, the candidate's role in it, what was learned and what could have been done differently.\nCurrent, practical experience using AI-assisted creative tools and building modern creative processes that improve production quality and speed.\nComfort operating at the executive level, influencing peers who do not report to the role and presenting, defending and adapting creative work with senior leaders.\nPractical Details\nBased in Woodbury, MN or Boca Raton, FL, on site Monday through Thursday. This is not a remote role.\nBase salary range: $X-$Y, dependent on experience and location, plus participation in the annual bonus plan.\nWhat’s in it for you?\nWe offer a competitive salary along with exceptional benefits such as:\nMedical, Dental and Vision Coverage\nHybrid Work Environment\nLife and Disability Insurance\nUnlimited Time off + Paid Holidays\nFlexible Friday's between Memorial Day and Labor Day\n401(K) Savings Plan Matching at 4%\n10 Coaching and Therapy sessions\nMental Health Benefits\nBrand Discounts & Reimbursements\nIn-house workout facilities\nProfessional Development Opportunities\nTeam Building, Employee Engagement Activities & so much more\nWORK SCHEDULE\nPurpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:\nRemote optional: Fridays\nOn-site days: Mondays, Tuesdays, Wednesdays and Thursdays\nDIVERSITY, EQUITY, AND INCLUSION STATEMENT\nPurpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.\n EEO STATEMENT\nPurpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.","description_format":"text","description_chars":6582,"description_truncated":false,"requirements":{"experience_years_min":15,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness"],"lifecycle":[{"event":"open","at":"2026-10-03T13:14:24Z"}],"visa":[],"liveness":{"score":66,"band":"ok","label":"Likely open","p_open":1,"p_active":0.883,"p_room":0.75,"age_days":47,"expected_fill_days":62,"reasons":["conf:6","velocity","win:late"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/purpose-brands-senior-creative-director-brand-lab-studio","json_url":"https://alion.io/job/purpose-brands-senior-creative-director-brand-lab-studio.json","meta":{"generated_at":"2026-11-02T16:47:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23404,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2231944},"rest":"https://alion.io/mcp/rest/get_company?id=2231944"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fpurpose-brands-senior-creative-director-brand-lab-studio"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fpurpose-brands-senior-creative-director-brand-lab-studio"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fpurpose-brands-senior-creative-director-brand-lab-studio"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/purpose-brands-senior-creative-director-brand-lab-studio\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fpurpose-brands-senior-creative-director-brand-lab-studio"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1762642}},{"tool":"search_jobs","arguments":{"company":"purposebrands.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1762642},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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