1,484,212open jobs
89,617companies
227,194added this week
Browse all
Salary
$140k – $155k per year
Location
Hybrid (Seattle, Boca Raton, United States)
Seniority
Senior · 5+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Oct 7, 2026.

Overview
Company
Impact
Profile match
The global leader in health and wellness franchising. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose driven wellness franchises and services.
Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Stronger U, is seeking a Senior Software Engineer, Firmware to join our team. This is a great position for someone who is looking to expand their career and join a company with a fun, fast-paced, and inspirational culture.

Purpose Brands is looking for a Senior Software Engineer to join our Edge Engineering team. In this role you will own, design, create, and maintain our connected fleet of devices. This includes our access control system (Anytime Fitness) and our connected studio experience (Orangetheory Fitness).

Our systems combine custom ICs, bespoke vendor hardware, and off-the-shelf components that bring our 7000+ studios to life for our millions of global members. An ideal candidate will have a baseline of embedded engineering experience in addition to familiarity with a connected system (mobile, backend, or other very extensive hardware experience).

Purpose/Impact: Duties & Essential Functions

Firmware + Integration Responsibilities (60% of time)

  • Collaborate with the broader Edge Engineering firmware, backend, QA, and lead engineers
  • Design, write, and maintain C++ firmware code for our Access Control System
  • Manage the integration between our hardware and backend systems
  • Identify, design, and develop internal tools for fleet management
  • Write and maintain our automated testing suite
  • Write and maintain our technical documentation

Hardware Responsibilities (20% of time)

  • Work with hardware design vendors to spec and deliver new hardware revisions
  • Write, develop, and execute acceptability and manual test plans
  • Assist our dedicated support team in debugging intricate hardware problems globally

Cross-Team Collaboration (20% of time)

  • Become the go-to resource for answering deep technical questions on our hardware technology stack
  • Collaborate with our hardware & SaaS vendors to maintain excellent working relationships
  • Collaborate with our Supply Chain, Warehouse, and Provisioning teams to ensure stable product is always available

Strengths and Background

Required Qualifications and Experience

  • Proven ability to set and hit commitments while maintaining technical excellence
  • Proven ability to self-direct and organize in a fast-paced distributed collaborative environment
  • Proficiency in writing firmware for microcontrollers (C/C++)
  • Proficiency in multithreaded applications (mutexes/threads/pthreads/etc.)
  • Experience in writing and integrating automated test cases (GTest, GMock, etc.)
  • Deep knowledge in at least one "Nice-to-have" section below

Nice-to-have - Extensive Hardware

  • Over 5 years of experience developing hardware products from design to rollout
  • Experience integrating I2C / RS485 / SPI / BLE / digital IO
  • Deep experience with a variety of microcontrollers or projects (ESP32, nRF, Raspberry Pi / Arduino, etc.)
  • Experience reading and debugging wiring diagrams
  • Experience designing hardware projects end-to-end
  • Experience reading and integrating technical specification documentation
  • Experience working with contract manufacturers and logistics
  • Experience with toolchains and build chains (CMake/linkers/etc.)
  • Proven ability debugging intricate hardware problems at global scale

Nice-to-have - Extensive Backend

  • Over 5 years of experience delivering real-time connected backend systems
  • Experience developing cloud-native backend applications (.NET/Java/Kotlin/other)
  • Experience developing and integrating microservices
  • Experience developing and integrating AuthZ/AuthN/OAuth2
  • Experience managing certificates and working with cryptographic tools (TLS certificates, OpenSSL CLI, X509 certificates, asymmetric and symmetric keys, etc.)
  • Experience with Infrastructure as Code (Terraform/CDK/other)
  • Experience developing build systems and/or managing CI/CD (GitHub Actions, TeamCity, etc.)

Nice-to-have - Mobile

  • Experience in mobile development (iOS or Android or both)
  • Experience interfacing with microcontroller BLE in Peripheral and Central modes
  • Experience developing real-time hardware integrations at high fidelity (audio processing, video processing, high frame rates with minimal jitter)

Things that would excite us about you

  • Deep interest in all forms of technology
  • Professional or personal projects leveraging microcontrollers
  • Projects involving devices communicating with one another in interesting ways
  • Experience with packet-capture tooling (Wireshark, Logic Analyzers, BLE capture, etc.) or deep networking technology (TCP/UDP/ARP/low-level network stacks)
  • Experience with Apple, Google, or Samsung Wallet development and integration
  • Degree in an appropriate field (Computer Engineering, Software Engineering with a hardware emphasis, etc.)

Salary Range: $140k-155k

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

  • Medical, Dental and Vision Coverage
  • Hybrid Work Environment
  • Life and Disability Insurance
  • Unlimited Time off + Paid Holidays
  • Flexible Friday's between Memorial Day and Labor Day
  • 401(K) Savings Plan Matching at 4%
  • 10 Coaching and Therapy sessions
  • Mental Health Benefits
  • Brand Discounts & Reimbursements
  • In-house workout facilities
  • Professional Development Opportunities
  • Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE

Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

  • Remote optional: Fridays
  • On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

Free account
Stop reading job ads. Get the ones that fit.
One free account turns this page into a shortlist built around your stack, your level and your pay.
Match on every job. Stack, seniority, pay and location, scored against your profile.
1,484,212 open roles. Read straight off company career pages, refreshed every day.
Unlimited applications. Every one you send is tracked in one place, on-site or on a company board.
3 tailored CVs a month. Rewritten for the exact job you are applying to. Included free.
Create a free account Continue with Google
Free forever. No card. Under a minute.

Your match

How well do you fit this role?
Two answers are enough for a real match. No account needed.
Check my fit
Answers stay in this browser until you create an account.

Recommended for you based on this role

Hardware
Similar stack
Same company
Seattle
≈ $85k – $165k per year (Estimated) • In office • Full-Time • 3+ years exp • Bachelor's Degree • Manchester
MATLAB
Chips/EDA
Cadence Allegro
OrCAD
Apply
$115k – $130k per year • In office • Full-Time • 7+ years exp • Bachelor's Degree • Rancho Cucamonga
Python
Verilog
VHDL
Chips/EDA
Ansys HFSS
OrCAD
Management
Microsoft Office
Apply
≈ $111k – $208k per year (Estimated) • In office • TS/SCI • Full-Time • 10+ years exp • High School Diploma • Wright-Patterson AFB
Python
JavaScript
Java
TypeScript
C#
Node JS
C#
.NET
Frontend
Angular
DevOps
Terraform
CloudFormation
Azure
CI/CD
Windows Server
AWS
Docker
Kubernetes
Bicep
IAM
Windows
Cybersecurity
Zero Trust
Management
Agile
Apply
≈ $117k – $227k per year (Estimated) • In office • Full-Time • 3+ years exp • Bachelor's Degree • Sunnyvale
AI/ML
Physical AI
Apply
$208k – $278k per year • Equity • In office • 4+ years exp • Master's Degree • Cupertino
Python
Apply
$14k – $24k per year • In office • Part-Time • Bachelor's Degree • Novosibirsk
Python
JavaScript
TypeScript
C
C#
C++
C
GCC
C++
CMake
OpenGL
DirectX
Qt
Frontend
Three.JS
Mobile
MVVM
DevOps
Jenkins
Git
TeamCity
Management
Agile
Scrum
Apply
$8.5k – $14k per year • Hybrid • Part-Time • Bachelor's Degree • Novosibirsk
Python
JavaScript
TypeScript
C
C#
C++
C
GCC
C++
CMake
OpenGL
DirectX
Qt
Frontend
Three.JS
DevOps
Jenkins
Git
TeamCity
Management
Agile
Scrum
Apply
Product Engineer 4 days ago
In office • Full-Time • 2+ years exp • Bachelor's Degree • Manila
Python
Verilog
C++
VHDL
SAS
DevOps
Windows
Unix
Management
Microsoft Office
Apply
≈ $15k – $44k per year (Estimated) • In office • Full-Time • 5+ years exp • Bachelor's Degree • Ho Chi Minh City
Python
Go
JavaScript
Java
PHP
Rust
Ruby
C#
C++
Erlang
Haskell
Node JS
Scala
OCaml
Apply
In office • Full-Time • Bachelor's Degree • Beijing
Python
C++
C++
TensorFlow C++
PyTorch C++
AI/ML
TensorFlow
PyTorch
Machine Learning
DevOps
RTOS
Apply
≈ $61k – $120k per year (Estimated) • Hybrid • Full-Time • 3+ years exp • Bachelor's Degree • Boca Raton • Seattle
DevOps
Azure
CI/CD
AWS
Platform Engineering
GitHub
Cybersecurity
Qualys Cloud Platform
NIST CSF
CIS Benchmarks
OWASP Top 10
Syft
Dependabot
Clair
OWASP
Apply
$80k – $90k per year • Hybrid • Full-Time • 5+ years exp • Bachelor's Degree • Woodbury
Apply
≈ $61k – $117k per year (Estimated) • Hybrid • Full-Time • 4+ years exp • Bachelor's Degree • Boca Raton
Apply
≈ $61k – $124k per year (Estimated) • Hybrid • Full-Time • 3+ years exp • Bachelor's Degree • Boca Raton
Management
Agile
Marketing
Google Ads
Apply
≈ $97k – $181k per year (Estimated) • Hybrid • Full-Time • 12+ years exp • Bachelor's Degree • Boca Raton
Apply
$119k – $160k per year • In office • Full-Time • 3+ years exp • Bachelor's Degree • Glendale • Seattle • San Francisco
JavaScript
TypeScript
Node JS
Node JS
Express
Frontend
Next.js
React.js
Sass
DevOps
CI/CD
Git
Management
Confluence
Jira
Agile
QA
Jest
Mocha
Vitest
Apply
See all jobs
This is one of many
1,484,212 more open roles from verified company boards, updated every day.