Marketing Associate/ Assistant

PricewaterhouseCoopers is one of Kenya's leading professional services firms focused on providing Audit & Assurance, Advisory and Tax services. Our primary strategic goal is to create value for our clients and deliver a competitive advantage to their operations. Our blend of international and Kenyan expertise is fundamental to the high quality of ...
Marketing Associate/ Assistant


Support the Clients and Market Development (CMD) function in a cross-functional role to deliver high quality outcomes aligned to marketing and business development objectives. The role exists to assist Clients and Market Development team with carrying out of the activities in industries and Lines of Service in the marketing portfolio such as client and target engagements whether written, virtual or physical and may be required to assist in areas such as research, social media, where they will work with oversight of the programme leader or technical leader.

The Associate is typically an entry-level or junior role in CMD. The role requires a willingness to learn multiple skills across a broad range of CMD portfolio services. Associates typically support CMD Senior Associates and Managers and in some cases the Senior Manager or / Associate Director to deliver outcomes.

Learning to interact with new systems and processes and meeting deadlines are key requirements for the role.  They progress from experienced Associates to a Senior Associate (SA) grade by when he/she should have built awareness of the PwC business and identified areas of the CMD portfolio for specialisation and development. By then they should have achieved specific development milestones and objectives.

Line of Service (LoS) Support

Create and maintain Salesforce dashboards for Lines of Service (LoS) ensuring real-time data accuracy and accessibility.
This is achieved through attendance of LoS monthly Business development meetings to present Salesforce metrics, address data integrity issues, and incorporate any updates shared for follow up
Facilitate Salesforce CRM adoption, supporting the Senior Associate / Manager in conducting Salesforce training sessions and troubleshooting, including leading other LoS specific Salesforce clinics.
Follow up on implementation calendars developed by the CMD Senior Associate / Executive / Manager that may include social media among others and package into developed and approved templates by the Creative team for seamless sharing across platforms, ensuring brand consistency.
With oversight form the Senior Associate raise requests thought leadership publications distribution such as Tax Alerts, industry magazines on the digital web channel to South Africa and distribute the approved mailer to clients upon partner approval.
With guidance from the Senior Associate consolidate client feedback lists, follow up on responses, and share reports with managers and partners to support informed decision-making.
Support preparation of training sessions such as bi-annual Salesforce trainings, including materials, internal communications and other internal initiatives

Industry Group Support

Working with guidance from the CMD industry business partner create and maintain Salesforce dashboards for Industry Groups and their key & priority accounts ensuring real-time data accuracy and accessibility.
Follow up with account drivers and opportunity owners to update their opportunities on Salesforce
Support the Senior Associate in executing go-to-market strategies including monitoring and summarizing news briefs for relevant insights.
Follow up on implementation calendars developed by the CMD Senior Associate / Executive that may include social media among others and into approved templates for seamless sharing across platforms, ensuring brand consistency.

Event Support

Assist the Senior associate / manager / Senior Manager in planning, preparation of presentations and materials or PwC hosted events including industry conferences

General Marketing & Communications Support

Participate in the CMD rotating roles to share daily news updates firmwide, ensuring timely well packaged daily firmwide mailers
Respond to CMD enquiries as needed with guidance from Senior Associate, Manager or Senior Manager

Educational and Professional Qualifications 

Bachelor of Commerce or similar; university undergraduate degree
Chartered Institute of Marketing or related institution: Diploma in Professional Marketing will be preferable.

Experience & knowledge 

0 – 3 years of experience in industry or professional services or relevant internships for entry level/GR associates
Proficiency in digital marketing tools and data analysis
Utilisation of technology tools including Power Automate, CMD request portal, others, to drive efficiency in handlings CMD tasks in your portfolio
Digital presence and stakeholder data management