{"id":3886088,"url":"https://alion.io/job/qualtrics-technical-seo-specialist","title":"Technical SEO Specialist","company":{"id":3332,"name":"Qualtrics","domain":"qualtrics.com","url":"https://alion.io/company/qualtrics","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":86,"open_postings":22,"ghost_share":0,"stale_share":0.545,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Reston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":91000,"max":110500,"currency":"USD","period":"year","gross":null,"usd_annual":110500},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"JavaScript","optional":false},{"name":"LLM","optional":false},{"name":"Screaming Frog","optional":false},{"name":"Google BigQuery","optional":true},{"name":"Python","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-11-06T19:01:51Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-09T20:34:08Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities-ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\nSEO Specialist\nWhy We Have This Role\nPeople arrive at Qualtrics because they searched for an answer - how to understand what their customers actually want, why their best employees leave, whether a product will land before they build it. Whether they find us depends on whether our site can be crawled, indexed, understood, and cited. That is the work. We run a large site consisting of thousands of pages across multiple languages and regions. Search itself is changing rapidly. An answer surfaced inside an AI-generated response now matters as much as (if not more than) a blue link, and the signals that earn it are not all the same ones that mattered five years ago. This is a senior, individual-contributor role and the only one of its kind on the team. You will own technical search for Qualtrics including site health, structured data and entity signals, and the working relationship with web engineering. You will not be handed a playbook for the AI-search half of it. You will write it.\nHow You’ll Find Success\nYou diagnose before you prescribe. You can read crawl data, log files, and Search Console together and tell a symptom from a cause.\nYou get things shipped. A technical finding is worth nothing until it is in production. You write requirements engineers respect, you understand why their roadmap looks the way it does, and you argue priority on business impact.\nYou quantify. You can put a number on what a fix is worth before you ask anyone to build it, and show what it returned afterward.\nYou translate. You explain a problem to an engineer and its business consequence to a marketing leader in the same afternoon, and both leave clear.\nYou work well without a playbook. The AI-visibility side of this role is genuinely still in motion. You are comfortable designing a measurement approach, being wrong about part of it, and revising.\nHow You’ll Grow\nYou will own a function outright, which is the fastest way there is to build judgment about what actually matters.\nYou will build our approach to visibility in AI-assisted search early enough that the work is formative rather than inherited.\nYou will work across web engineering, web marketing and localization which is broad exposure for a specialist role.\nYou will have the authority to set technical standards the wider marketing organization builds against, and a path toward broader search or web strategy leadership.\nThings You’ll Do\nSite health and technical foundations\nOwn crawl and index health end to end including crawl budget, indexation directives, sitemaps, robots directives, orphaned pages, broken and redirecting internal links, and all error remediation.\nOwn site architecture and internal linking as a system, how authority moves through the site, and whether the pages that matter are being prioritized.\nRun page performance as an ongoing program: monitor Core Web Vitals across page templates, diagnose LCP, INP, and CLS regressions, and drive prioritized actions with engineering.\nLead technical SEO for migrations, rebrands, domain consolidations, and content deprecations including redirect mapping, pre-launch QA, and post-launch monitoring.\nStructured data and machine understanding\nOwn the structured data roadmap: audit coverage, prioritize by opportunity, and ship in phases.\nBuild and maintain the entity model that connects our brand, products, people, and content into something a machine can resolve unambiguously.\nMake sure content hierarchy, markup, and metadata express what a page is actually about to both to search engines and to the retrieval layers behind AI-generated answers.\nInternational and multi-locale search\nOwn hreflang, canonical strategy, and localized site structure across languages and regions.\nDiagnose and resolve cross-locale cannibalization and duplication.\nAI and generative search visibility\nBuild our approach to visibility in AI-assisted search: how we are found, understood, cited, and represented in AI-generated answers.\nSet crawler policy for AI and LLM agents deliberately, balancing visibility against control.\nTrack how retrieval and citation mechanics change, and adjust our technical approach before the impact shows up in traffic.\nEngineering and cross-functional partnership\nAct as the technical SEO counterpart to web engineering: write specifications, size effort collaboratively, and shepherd work through the backlog to release.\nEmbed SEO requirements into CMS templates, component libraries, and the standard pre-launch QA checklist so fixes become defaults.\nReview new page templates, JavaScript rendering behavior, and site releases before they ship.\nSet easy-to-follow, technical SEO standards for web marketing and web engineering partners.\nMeasurement and reporting\nOwn technical SEO reporting including what changed, what it was worth and what is next.\nBuild monitoring that catches regressions early rather than at the next quarterly audit.\nForecast the organic impact of proposed technical work and use it to prioritize.\nWhat We’re Looking For On Your Resume\nMinimum qualifications\n5+ years in SEO, with the majority of that time in technical SEO.\nDemonstrated ownership of technical SEO for a large, complex website with thousands of pages or more, with multiple templates and stakeholders.\nHands-on fluency with Google Search Console, an enterprise crawler (Screaming Frog, Botify, Lumar, or similar), and a web analytics platform.\nWorking knowledge of HTML, CSS, JavaScript, and HTTP - enough to read a page's source, understand how it renders, and explain what needs to change.\nPractical command of structured data and schema implementation.\nDirect experience driving technical work through an engineering team, including writing tickets and specifications engineers can act on.\nExperience diagnosing and remediating Core Web Vitals and page performance issues.\nEvidence of work on AI or generative search visibility, or a clearly articulated point of view on how it changes technical SEO practice.\nClear written communication. You will spend a lot of time writing things other teams act on.\nPreferred qualifications\nTechnical SEO experience in enterprise B2B or SaaS, where the conversion is a pipeline event rather than a transaction.\nInternational SEO at scale: hreflang, multi-locale architecture, and working alongside a localization function.\nExperience leading SEO through a large site migration, rebrand, or domain consolidation.\nLog file analysis, and comfort querying search data at scale (BigQuery, SQL, or the Search Console API).\nScripting for automation and analysis (Python or similar).\nExperience embedding SEO requirements into CMS templates and components, so that fixes apply at the template level rather than page by page.\nFamiliarity with web engineering workflows.\n\nWhat You Should Know About This Team\nYou will join the team responsible for how Qualtrics shows up on the open web. It is a small, senior group that works closely with web engineering, web marketing, content, UX, and localization. Technical SEO is a single-threaded function here, which means real autonomy: your judgment about what to fix and in what order will largely stand. It also means being comfortable as the person in the room who knows this best, and bringing others along rather than waiting to be told.\nOur Team’s Favorite Perks and Benefits\n35 paid days off: 15 days of PTO, 5 wellness days, 12 holiday closures, and New Year Recharge January 4th -6th \nUnlimited sick days\n6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.\nWellness reimbursement: $300 per quarter for wellness activities including gym memberships, massages, workout equipment, supplements, and much more.\nGenerous 401(k) match\nAmazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.\nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\nApplicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act\nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.\n#hybrid\nFor full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, and mental health benefits. 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