Marketing Manager – Quilter Academy & Recruitment

About the Business

Quilter oversees £157.4 billion in customer investments (as of August 2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund management. The business is comprised of two segments: Affluent and High Net Worth.

Affluent encompasses the financial planning business, Quilter Financial Planning, the Quilter Investment Platform and Quilter Investors, the multi-asset investment solutions business.

High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Cheviot Financial Planning - offering a highly personalised service to private clients, charities, trustees, and professional partners. Quilter Cheviot has presence throughout the UK, Ireland and Channel Islands.

At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve, including our colleagues.

Our business is transforming, continually modernising, and becoming even more customer centric. So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it’s the perfect time to join us!

About the Role

Level: 4

Department: Affluent Marketing

Location: Southampton, United Kingdom or London, United Kingdom (Hybrid)

Contract Type: Permanent

Regulated/Non-Regulated: Non-Regulated

As Marketing Manager - Quilter Academy & Recruitment, you will lead marketing for Quilter Academy and provide oversight of adviser recruitment marketing. You will create and deliver plans that raise awareness, attract high-quality applicants and help more people progress from initial interest into the Academy and an adviser career. You will also identify opportunities with internal and external partners to extend our reach and support growth. This is a collaborative role, working closely with Academy, Recruitment, Advice, Digital, Brand, Data, Operations, Compliance, partners and agencies.

Key responsibilities:

Academy marketing strategy and planning

Lead the annual Quilter Academy marketing strategy and turn growth priorities into clear quarterly plans. Understand the needs of key recruits to the Academy, including career changers, graduates, financial-services professionals and partner audiences. Use this insight to shape the proposition, messages, customer journeys and channel plans.

Integrated campaign development and deployment

Plan, deliver and improve Academy campaigns across paid search, social media, email, the website, content, partnerships and events. Lead campaign briefs, audience targeting, creative development, media plans, landing pages and lead-nurture activity. Work with internal teams and agencies to deliver high-quality campaigns on time and with the right approvals.

Adviser recruitment marketing oversight

Provide strategic support and oversight for adviser recruitment marketing, making sure it supports the Academy strategy and wider advice growth plans. Work closely with the Senior Campaign Manager - Recruitment to agree target audiences, campaign priorities, candidate communications, handover points and measures of success. Use recruitment feedback and conversion data to improve lead quality and the candidate journey. The Recruitment team will retain ownership of candidate management, assessment and recruitment decisions, with day-to-day activity supported by the appropriate resource.

Mergers and acquisitions support

Support marketing activity relating to mergers and acquisitions opportunities, working with the M&A team to raise awareness of Quilter’s acquisition proposition, develop and maintain collateral, and support events.

Digital marketing and customer journey optimisation

Lead the Academy’s digital marketing plans, working with Digital, media, content and data teams. Oversee paid media, search, social media, website content, landing pages, analytics and tracking. Use performance data to improve lead quality, remove barriers and help more applicants progress through the journey.

Budget, agency and supplier management

Plan, forecast and manage the Academy marketing budget, with oversight of recruitment marketing spend. Keep forecasts and commitments accurate, manage purchase orders and supplier relationships, and make sure agencies deliver good-quality work and value for money. Recommend where to invest, test, increase or stop activity.

Partner opportunity development, stakeholder management and cross-functional leadership

Build strong relationships with Academy leaders, Recruitment, Advice businesses, senior marketing stakeholders and external partners. Identify and make the most of partnership opportunities that can raise awareness, reach priority audiences and support Academy growth. Agree clear plans and measures with partners. Be an active and dependable team player, working across Brand, Digital, Data, Content, Events, Operations, Compliance, Financial Promotions and agencies. Bring teams together, share information, resolve issues and keep delivery moving.

Performance, insight and commercial accountability

Agree key performance indicators for awareness, engagement, lead quality, applications, conversion, costs and budget use. Track and report against these KPIs, using the findings to improve campaigns, customer journeys and overall success. Provide concise performance updates for senior stakeholders, explain any gaps in the data and recommend practical actions. Balance immediate recruitment needs with the longer-term growth of the Academy brand.

Marketing governance and asset lifecycle

Make sure campaigns and Academy marketing materials meet brand, accessibility, data and regulatory requirements. Manage approvals and review dates through Quilter’s agreed process, and keep key materials accurate and up to date across all channels.

About You

• Strategic and audience focused: Turn business goals and audience insight into focused marketing plans.
• Commercially aware: Manage budgets confidently and focus spend on activity that delivers the best value.

• Digital marketing knowledge: Understand digital channels, customer journeys and analytics, and use them to improve results.

• Curious and insight led: Ask good questions and use evidence to understand candidate needs, motivations and barriers.

• Organised and thorough: Manage campaigns, budgets, approvals and deadlines accurately and at pace.

• Collaborative and partnership focused: Be a proactive team player who listens, shares knowledge and supports colleagues. Build strong relationships across teams and with partners, and bring people together behind a shared plan.

• Clear and confident communicator: Explain information clearly, make sound recommendations and work confidently with senior stakeholders.

• Focused on improvement: Test, learn and improve campaigns, customer journeys and ways of working.

• Customer focused: Use customer and candidate insight to improve communications, remove barriers and create a clear, supportive journey into the Academy and an adviser career.

Inclusion & Diversity

We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.

Values

Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.

Always curious: We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures.

Embrace challenge: We aim high to transform our potential into meaningful outcomes. With ambition as our driving force and a steadfast commitment to growth, we succeed for the good of every generation.

Stronger together: Combining our diverse talents, we accomplish more collectively than we ever could do alone. We speak openly, actively listen, and support each other, and constructively challenge and embrace new ideas. We seek empowerment and demonstrate ownership and trust, with the confidence to make impactful decisions.

Core Benefits

Holiday: 182 hours (26 days)

Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.

Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.

Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.

Life Assurance: 4x your salary.

Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.

Healthcare Cash Plan: Jersey employees only

In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.