{"id":1266699,"url":"https://alion.io/job/raapid-inc-demand-generation","title":"Demand Generation","company":{"id":2987931,"name":"RAAPID INC","domain":"raapidinc.com","url":"https://alion.io/company/raapidinc","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ahmedabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":16000,"max_usd":44000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":20},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Knowledge Graph","optional":false},{"name":"Machine Learning","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-07-14T10:02:09Z","employer_posted_date":"2026-07-14","last_verified_at":"2026-10-03T17:50:46Z","board_verified":true,"closed_at":null,"days_open":81,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":81},"description":"RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organizations, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.Why RAAPID?\nBacked by Microsoft: Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential\nIndustry Pioneer: Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations\nStrong Foundation: Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation\nRecognition: Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance\nCulture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth\nMission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions\nGlobal Presence: Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India.\nPosition Overview\nWe are seeking a hands-on Demand Generation professional who will be responsible for driving pipeline growth, lead acquisition, and revenue acceleration through integrated, data-driven marketing programs. This role will play a critical part in scaling RAAPID’s go-to-market efforts, working closely with Sales, Product, and Leadership teams.\nOwn and execute end-to-end demand generation strategy aligned with revenue and growth objectives\nDrive lead acquisition, MQL and SQL generation through multi-channel campaigns including email, paid media, webinars, events, ABM, and content syndication\nPartner closely with Sales to align on ICPs, target accounts, pipeline goals, and conversion metrics\nManage lead lifecycle including lead scoring, nurturing, routing, and funnel optimization\nCollaborate with product and content teams to develop compelling messaging and campaign assets\nTrack, analyze, and report on campaign performance using metrics such as CPL, CAC, MQL-to-SQL conversion, pipeline contribution, and ROI\nOptimize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce or similar)\nRun A/B tests and continuous experiments to improve campaign effectiveness and demand conversion\nSupport go-to-market initiatives for new product launches and feature rollouts\nEnsure tight alignment between marketing programs and business growth priorities\nTechnical Skills\nMarketing automation tools (HubSpot, Marketo, Pardot, or similar)\nCRM platforms (Salesforce or equivalent)\nCampaign analytics and performance reporting\nLead scoring, nurturing, and attribution models\nPaid media platforms and marketing technology stack management\nGrowth Potential\nThis role offers the opportunity to grow into a senior demand generation or marketing leadership position. The ideal candidate will demonstrate:\nStrong ownership mindset and execution excellence\nAbility to scale demand programs with business growth\nStrategic thinking combined with hands-on execution\nCross-functional leadership and collaboration skills\n5+ years of experience in demand generation, growth marketing, or performance marketing (B2B preferred)\nProven track record of driving pipeline and revenue impact through marketing programs\nHands-on experience with marketing automation and CRM platforms\nStrong understanding of B2B funnel management and lead lifecycle processes\nBachelor’s degree in Marketing, Business, or a related field\nExperience working with sales teams in a revenue-driven environment\nPreferred Qualifications\nExperience in healthcare technology, SaaS, or enterprise B2B organizations\nExposure to US or global markets\nExperience with account-based marketing (ABM) strategies\nStrong analytical mindset with experience in data-driven decision making\nFamiliarity with AI, healthcare, or compliance-driven industries\nCompetitive compensation package\nOpportunity to build and scale demand generation for a high-growth healthcare technology company\nExposure to global markets and leadership teams\nComprehensive benefits package\nCollaborative, innovative, and growth-oriented work environment\nThe ideal candidate will combine strong demand generation expertise with a passion for building scalable growth engines in a fast-paced healthcare technology environment, while maintaining a hands-on and results-driven approach.","description_format":"text","description_chars":4538,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":100,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Health Care","Care Coordination & Population Health"],"lifecycle":[{"event":"open","at":"2026-09-25T22:34:27Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long shot","p_open":1,"p_active":0.556,"p_room":0.36,"age_days":80,"expected_fill_days":42,"reasons":["conf:11","velocity","win:tail","crowd:"],"computed_at":"2026-10-03T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/raapid-inc-demand-generation","json_url":"https://alion.io/job/raapid-inc-demand-generation.json","meta":{"generated_at":"2026-10-04T00:27:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":477,"day_limit":5000,"remaining_today":4523,"minute_limit":60,"resets_at":"2026-10-05T00:00:00Z"}}}