{"id":3953382,"url":"https://alion.io/job/rab2b-media-planner","title":"Media Planner","company":{"id":4479001,"name":"RAB2B","domain":"rab2b.com","url":"https://alion.io/company/rab2b","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["CO"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Reddit","optional":false},{"name":"YouTube","optional":false},{"name":"Microsoft Excel","optional":true}],"status":"live","first_seen_at":"2026-10-26T20:48:46Z","employer_posted_date":null,"last_verified_at":"2026-10-26T20:48:46Z","board_verified":false,"closed_at":null,"days_open":13,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":13},"description":"About RAB2B\nRAB2B is a global B2B marketing agency that partners with ambitious brands to drive measurable growth. We combine strategic thinking, media excellence, and operational rigor to deliver integrated solutions across markets. Our culture is built on accountability, clarity, and performance, empowering our teams to lead with ownership while collaborating across disciplines.\nAbout the role\nThe Media Planner is responsible for the development, execution, and optimization of media plans across digital channels. This role ensures campaigns are strategically aligned with client objectives and executed with operational excellence.\nWorking under the guidance of a Supervisor or Director, the Planner translates strategy into actionable plans, manages campaign performance, and contributes insights that improve campaign outcomes\nWhat you'll do\nMedia Planning & Strategy Support\n\nDevelop media plans aligned with client objectives and strategic direction provided by senior leadership.\n\nDefine channel mix, audiences, formats, and investment distribution across platforms.\n\nConduct market, audience, and competitive analysis to identify opportunities and inform planning decisions.\n\nSupport the development of full-funnel media approaches spanning awareness, consideration, and conversion.\n\nCampaign Execution & Optimization\n\nManage the implementation of media plans across digital platforms including social, search, video, and programmatic.\n\nMonitor campaign performance and optimize based on KPIs, benchmarks, and performance insights.\n\nEnsure correct pacing of budgets and delivery against planned investment levels.\n\nCoordinate with activation, trading, or platform specialists to ensure correct campaign deployment.\n\nReporting & Insights\n\nPrepare campaign performance reports and dashboards.\n\nAnalyze results and identify actionable insights for optimization.\n\nSupport post-campaign analyses and learning documentation.\n\nCross-Team Collaboration\n\nWork closely with strategy, performance, analytics, and creative teams to ensure campaign alignment.\n\nSupport client presentations and planning sessions when required.\n\nMaintain accurate documentation of campaign plans, budgets, and performance metrics.\nQualifications\n1–4 years of experience in media planning, digital marketing, or advertising agencies.\nTechnical Knowledge\n\nStrong understanding of the digital media ecosystem including:\n\nSocial platforms (Meta, TikTok, LinkedIn, Reddit, Pinterest)\n\nSearch marketing (Google Ads, Bing Ads, TikTok Search)\n\nVideo platforms (YouTube, Amazon, Netflix)\n\nDisplay and Programmatic advertising\n\nFamiliarity with audience research tools such as TGI, GWI, or equivalent is a plus.\n\nTechnical Skills\n\nAdvanced Excel for data analysis and budget management.\n\nPowerPoint or similar tools for presenting media plans.\n\nFamiliarity with media buying platforms and analytics dashboards.\n\nCore Competencies\n\nAnalytical thinking and attention to detail\n\nOrganization and ability to manage multiple campaigns\n\nCollaborative mindset and strong communication skills\n\nCuriosity about media innovation and emerging platforms\nOriginally posted on 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