{"id":1472883,"url":"https://alion.io/job/racetrac-instructional-designer","title":"Instructional Designer","company":{"id":1914416,"name":"RaceTrac","domain":"racetrac.com","url":"https://alion.io/company/racetrac","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":7,"ghost_share":0,"stale_share":0.714,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Education","role_family":"Education","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":104000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":618},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-18T00:00:00Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-10-25T11:15:35Z","board_verified":true,"closed_at":null,"days_open":38,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":38},"description":"RaceTrac Company Overview\nJob Description:\nThe Instructional Designer is the learning architecture and design lead within the L&D team. This role is accountable for translating business needs and performance gaps into structured, evidence-based learning solutions - determining what to teach, in what sequence, to whom, and why. The Instructional Designer owns the instructional strategy from needs analysis through final design sign-off, partnering closely with subject matter experts (SMEs), business stakeholders, and Content Developers to ensure every learning solution is grounded in adult learning principles and aligned to measurable outcomes.\nThis is a consultative, methodology-forward role. The Instructional Designer brings a point of view to every project - challenging scope when needed, advocating for the learner, and ensuring that learning solutions are practical and durable in a fast-paced, frontline retail environment.\nWhat You'll Do\nNeeds Analysis & Learning Strategy\nPartner with business leaders, operations, HR, and SMEs to conduct thorough needs analyses - distinguishing training problems from performance or process problems before design begins.\n\nTranslate identified performance gaps and business objectives into clear, measurable learning objectives that drive instructional design decisions.\n\nDefine the appropriate learning modality, format, and delivery approach (eLearning, ILT, blended, microlearning, job aids) for each initiative based on audience, context, and complexity.\n\nDevelop and maintain a learning design framework and standards that guide the work of the full L&D team.\n\nInstructional Design & Content Architecture\nDesign learning experiences using established ID models (e.g., ADDIE, SAM, backward design) and adult learning principles - not just content delivery.\n\nWrite detailed storyboards, scripts, facilitator guides, participant workbooks, and assessment frameworks that provide clear, production-ready direction to Content Developers.\n\nDesign assessments, knowledge checks, and evaluation strategies aligned to Kirkpatrick levels that measure actual behavior change and business impact - not just completion.\n\nCreate and maintain RaceTrac's instructional design standards, templates, and content maturity frameworks to ensure quality and consistency across all programs.\n\nSME Partnership & Stakeholder Consultation\nServe as the primary instructional consultant for business stakeholders and SMEs - managing scope, setting expectations, and guiding the content development process from kickoff through final review.\n\nLead design review sessions with SMEs, synthesizing complex operational and technical information into clear learning content without losing accuracy.\n\nManage review cycles, feedback integration, and revision processes with professionalism and a bias for action.\n\nProgram Evaluation & Continuous Improvement\nEstablish and track learning effectiveness metrics, using data and learner feedback to continuously improve program design and instructional quality.\n\nConduct periodic reviews of existing training portfolios to identify gaps, outdated content, and opportunities for redesign or consolidation.\n\nContribute to RaceTrac's content maturity matrix, ensuring programs are appropriately classified and maintained throughout their lifecycle.\n\nCollaboration & Team Contribution\nPartner closely with Content Developers to hand off design work clearly, answer production questions, and review final content for instructional fidelity.\n\nContribute to the L&D team's collective capability - sharing frameworks, templates, and lessons learned to elevate the quality of work across the group.\n\nStay current on trends in instructional design, adult learning research, and emerging technologies including AI-assisted design tools.\n\nWhat We're Looking For\nRequired Qualification\nBachelor's degree in Instructional Design, Educational Technology, Curriculum & Instruction, Psychology, Communications, or a related field.\n\n3-5 years of progressive experience in instructional design, with a demonstrated track record of designing learning solutions from needs analysis through deployment - not just content production.\n\nStrong command of adult learning theory, instructional design models (ADDIE, SAM, backward design), and performance-based learning objectives.\n\nProven ability to write clear, production-ready storyboards, scripts, and facilitator guides that others can build from.\n\nExperience partnering with and managing SMEs through a full content development lifecycle.\n\nProficiency in Articulate 360 (Storyline and/or Rise) sufficient to prototype or review eLearning content, even if production is handled by Content Developers.\n\nFamiliarity with Learning Management Systems (LMS) - understanding how content is deployed, tracked, and reported.\n\nStrong project management skills: ability to manage multiple concurrent design projects, hit deadlines, and communicate status clearly.\n\nExceptional written communication skills - storyboards, stakeholder documents, and program materials must be polished and precise.\n\nPreferred Qualifications\nExperience in retail, convenience, or frontline workforce training environments.\n\nKnowledge of learning measurement frameworks (Kirkpatrick, Phillips ROI) and experience designing evaluation strategies.\n\nFamiliarity with accessibility standards (WCAG) for digital learning content.\n\nExperience with gamification, scenario-based design, or virtual/augmented reality learning applications.\n\nExposure to AI-assisted content development tools and an interest in integrating them responsibly into design workflows.\n\nFueled by Growth, Driven by You\nAt RaceTrac, our people make the difference. Whether you’re working in a store, at our corporate office, or on the road, you’ll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there’s always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.\nTo see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.\nAll qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.\nResponsibilities:\nNeeds Analysis & Learning Strategy\nPartner with business leaders, operations, HR, and SMEs to conduct thorough needs analyses - distinguishing training problems from performance or process problems before design begins.\nTranslate identified performance gaps and business objectives into clear, measurable learning objectives that drive instructional design decisions.\nDefine the appropriate learning modality, format, and delivery approach (eLearning, ILT, blended, microlearning, job aids) for each initiative based on audience, context, and complexity.\nDevelop and maintain a learning design framework and standards that guide the work of the full L&D team.\nInstructional Design & Content Architecture\nDesign learning experiences using established ID models (e.g., ADDIE, SAM, backward design) and adult learning principles - not just content delivery.\nWrite detailed storyboards, scripts, facilitator guides, participant workbooks, and assessment frameworks that provide clear, production-ready direction to Content Developers.\nDesign assessments, knowledge checks, and evaluation strategies aligned to Kirkpatrick levels that measure actual behavior change and business impact - not just completion.\nCreate and maintain RaceTrac's instructional design standards, templates, and content maturity frameworks to ensure quality and consistency across all programs.\nSME Partnership & Stakeholder Consultation\nServe as the primary instructional consultant for business stakeholders and SMEs - managing scope, setting expectations, and guiding the content development process from kickoff through final review.\nLead design review sessions with SMEs, synthesizing complex operational and technical information into clear learning content without losing accuracy.\nManage review cycles, feedback integration, and revision processes with professionalism and a bias for action.\nProgram Evaluation & Continuous Improvement\nEstablish and track learning effectiveness metrics, using data and learner feedback to continuously improve program design and instructional quality.\nConduct periodic reviews of existing training portfolios to identify gaps, outdated content, and opportunities for redesign or consolidation.\nContribute to RaceTrac's content maturity matrix, ensuring programs are appropriately classified and maintained throughout their lifecycle.\nCollaboration & Team Contribution\nPartner closely with Content Developers to hand off design work clearly, answer production questions, and review final content for instructional fidelity.\nContribute to the L&D team's collective capability - sharing frameworks, templates, and lessons learned to elevate the quality of work across the group.\nStay current on trends in instructional design, adult learning research, and emerging technologies including AI-assisted design tools.\nQualifications:\nAll qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.","description_format":"text","description_chars":9772,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["E-learning","Financial Services"],"lifecycle":[{"event":"open","at":"2026-09-29T17:18:22Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.714,"p_room":0.55,"age_days":38,"expected_fill_days":35,"reasons":["conf:18","win:tail"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/racetrac-instructional-designer","json_url":"https://alion.io/job/racetrac-instructional-designer.json","meta":{"generated_at":"2026-10-26T09:19:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12519,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1914416},"rest":"https://alion.io/mcp/rest/get_company?id=1914416"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fracetrac-instructional-designer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fracetrac-instructional-designer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fracetrac-instructional-designer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/racetrac-instructional-designer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fracetrac-instructional-designer"}]}