{"id":1391607,"url":"https://alion.io/job/racv-senior-developer-cdp-marketing-automation","title":"Senior Developer (CDP & Marketing Automation)","company":{"id":1824563,"name":"RACV","domain":"racv.com.au","url":"https://alion.io/company/racv-com-au","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":24,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Melbourne, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":142000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":18},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Azure","optional":false},{"name":"Salesforce","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-22T00:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-10-20T19:16:29Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"Melbourne | RACV Head Office\n12 Months Fixed Term | Hybrid Working\nCompetitive Salary | Discounts on Selected RACV Products\nReady to shape the future of customer engagement at RACV?\nAs RACV continues to transform how we connect with our Members, Customers and Prospects, we're looking for a highly skilled Senior Developer (CDP & Marketing Automation) to help drive the next generation of personalised experiences.\nSitting within our Data, Strategy & Analytics division, you'll play a pivotal role in advancing RACV's audience and marketing technology capabilities, leveraging platforms including Salesforce Marketing Cloud (SFMC) and Adobe Experience Platform (AEP). You'll design and activate sophisticated audiences, build automated customer journeys, and help turn data into meaningful, scalable engagement across the entire customer lifecycle.\nWorking alongside Technology, Marketing, Digital, AI and Product teams, you'll influence how RACV delivers proactive, data-driven personalisation at scale, helping millions of customer interactions feel more relevant, timely and valuable.\nThis is an exciting opportunity for someone with deep expertise in SFMC and/or AEP who is passionate about pushing the boundaries of marketing technology and customer engagement.\nKey responsibilities\nDesign, build and activate audiences to support omnichannel engagement (email, SMS, push, web, paid media and more)\nDevelop and manage automated, trigger-based customer journeys across SFMC and/or AEP\nConfigure and maintain data ingestion, transformations and automation processes\nEnsure reliable, scalable and compliant campaign delivery across all channels\nManage subscriber data, audience quality and platform governance (including privacy and consent frameworks)\nMonitor campaign performance, deliverability and data health (managing and resolving issues as required)\nSupport reporting and tracking of personalised communications and campaign outcomes\nAct as a SME across CDP and marketing automation in cross-functional initiatives.\nWhat you’ll bring\nStrong hands-on experience in marketing automation and/or customer data platforms\nTechnical expertise in Salesforce Marketing Cloud and/or Adobe Experience Platform / Real-Time CDP\nExperience building and managing audiences, segmentation, and 1:1 customer journeys\nStrong SQL capability and experience with data management and integrations\nExperience working with cloud data platforms (e.g. Azure, Snowflake or equivalent)\nStrong analytical and problem-solving skills with a data-driven mindset\nConfident stakeholder engagement and ability to work across cross-functional teams\nDetail-oriented, adaptable, and outcomes-focused\nHighly regarded\nExperience across both SFMC and AEP\nKnowledge of AMPscript, SSJS, HTML/CSS (SFMC) or AEP tooling (XDM, identity, Web/Mobile SDK)\nExperience with A/B testing and optimisation\nRelevant Salesforce or Adobe certifications\nWhat’s in it for you\nFlexible, hybrid work environment \n50% off home and car insurance \nFree RACV roadside care \nDiscounts across RACV products and corporate partners \nOur difference\nAt RACV, diversity and inclusion matter. We want our people to feel supported, valued and able to do their best work. If you need reasonable adjustments during the recruitment process or in the role, please let us know.\nApplication process\nLearn more at careers.racv.com.au. Applicants must have the right to work in Australia and consent to a criminal record check. 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