{"id":764592,"url":"https://alion.io/job/rainfocus-sr-demand-generation-specialist-remote","title":"Sr. Demand Generation Specialist (Remote)","company":{"id":4304,"name":"RainFocus","domain":"rainfocus.com","url":"https://alion.io/company/rainfocus","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":89000,"max_usd":167000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":994},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"VMWare","optional":false},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-09-08T20:21:33Z","employer_posted_date":"2026-09-08","last_verified_at":"2026-10-12T15:25:30Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Demand Generation Specialist.\nAbout RainFocus\nRainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market - it will be challenging, fun and exciting.\nAbout the Role\nOur demand generation team at RainFocus plans, executes, and optimizes omnichannel campaigns that build brand awareness, nurture interest, and drive pipeline. We collaborate with all other marketing functions to execute multi-channel tactics and own the email channel end to end. As a Senior Demand Generation Specialist, you will own the execution of email programs, turn approved campaign briefs into real production plans, and maintain data scorecards to help our team make informed decisions. This role also owns sponsorship operations for our annual user conference, INSIGHT.\nWorking closely with the Senior Marketing Manager, you will influence campaign strategy, email schedules, and team priorities. This is a senior individual contributor role for someone who wants to own execution.\nEssential Responsibilities\nUnderstand RainFocus’ competitive landscape and customer needs, as well as event industry trends\n\nOwn the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion\n\nDraft email copy as needed, and coordinate copy and creative requests with other marketing functions\n\nChampion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning\n\nOwn the execution plan, timeline, and dependency management of approved campaigns\n\nSupport 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination\n\nPull and validate outbound email, nurture, and other channel metrics monthly\n\nContribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data\n\nOwn the development of internal resources that help drive alignment across departments, including process documentation\n\nRun the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding\n\nOwn all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team\n\nIdentify opportunities to introduce innovative marketing tactics and new strategies that drive growth\n\nUtilize AI tools to build, simplify, and monitor automated workflows that eliminate overly manual processes and increase efficiency\n\nOwn your own priorities within agreed upon timelines\n\nRequired Skills and Experience\nBachelor's degree in marketing, communications, or a related field\n\n4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)\n\nStrong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)\n\nDeep marketing automation fluency - building, segmenting, testing, and deploying email programs at volume without supervision\n\nAbility to analyze campaign metrics to drive improvements in marketing tactics\n\nStrong organizational skills, including driving multiple projects simultaneously with attention to detail\n\nData-driven, with a commitment to experimenting for measurable results\n\nExcellent written and verbal communication skills\n\nAbility to work independently and as part of a team\n\nCuriosity about AI and automation to reduce manual workloads","description_format":"text","description_chars":4091,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Event Technology"],"lifecycle":[{"event":"open","at":"2026-09-11T19:34:07Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.812,"p_room":0.9,"age_days":33,"expected_fill_days":55,"reasons":["conf:3","win:mid"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/rainfocus-sr-demand-generation-specialist-remote","json_url":"https://alion.io/job/rainfocus-sr-demand-generation-specialist-remote.json","meta":{"generated_at":"2026-10-12T17:22:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27921,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4304},"rest":"https://alion.io/mcp/rest/get_company?id=4304"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Frainfocus-sr-demand-generation-specialist-remote"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Frainfocus-sr-demand-generation-specialist-remote"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Frainfocus-sr-demand-generation-specialist-remote"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/rainfocus-sr-demand-generation-specialist-remote\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Frainfocus-sr-demand-generation-specialist-remote"}]}