{"id":1128221,"url":"https://alion.io/job/rankings-marketing-analytics-implementation-specialist-remote-contractor","title":"Marketing Analytics Implementation Specialist (Remote Contractor)","company":{"id":183533,"name":"Rankings","domain":"rankings.io","url":"https://alion.io/company/rankings","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":78000,"max_usd":195000,"period":"year","method":"role_country_seniority_unknown","sample_n":4586},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-09-21T21:22:37Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-23T23:51:32Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Description\nThis is a remote independent contractor opportunity working closely with our US-based team. Candidates should have strong English communication skills and substantial overlap with US Central or Eastern Time business hours.\nSuccessful candidates will operate as independent contractors and are expected to manage their work independently while meeting agreed-upon deadlines, deliverables, and communication expectations.\nAt Rankings.io, we help elite law firms dominate their markets with world-class SEO, paid media, and data-driven strategy. As our measurement ecosystem expands, we are hiring a Marketing Analytics Implementation Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue.\nThis is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs.\nResponsibilities\nAttribution Architecture and Strategy :\nMaintain and evolve our multi-touch attribution framework across paid media, organic, social, website\n\ninteractions, phone calls, and CRM intake workflows.\n\nDefine and enforce channel classification rules, naming conventions, and lead source hierarchies.\n\nPartner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.\n\nCross-Platform Tracking and Measurement :\nGA4\n\nConfigure conversion events, parameters, and user properties to support multi-touch attribution.\n\nMaintain cross-domain tracking and resolve session stitching issues.\n\nTroubleshoot UTM and traffic inconsistencies.\n\nPaid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Programmatic Ads)\n\nImplement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking.\n\nEnsure tracking alignment across platforms, GA4, and CRM systems.\n\nEnsure tracking alignment across platforms, GA4, and CRM systems.\n\nCollaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups.\n\nTest form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile).\n\nValidate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy.\n\nCall Tracking\n\nConfigure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms.\n\nValidate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline\n\nconversion uploads.\n\nMonitor and resolve discrepancies in call tracking data versus CRM or GA4.\n\nCRM and Intake Tracking:\nEnsure attribution continuity from first touch through intake and revenue events.\n\nMap CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.).\n\nMaintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms.\n\nAudit intake workflows and troubleshoot attribution breaks inside CRM environments.\n\nData Flow, Automation, and Integrations:\nUse Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines.\n\nMaintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and\n\nrevenue uploads, and Data synchronization across web, CRM, and advertising platforms.\n\nPartner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements.\n\nTracking Quality Control, Testing, and Spam Prevention:\nConduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking.\n\nMonitor and validate phone numbers, call routing, and dynamic number insertion.\n\nImplement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating\n\nlogic, blacklists).\n\nIdentify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or\n\nautomation failures.\n\nDocument testing procedures and maintain a clear log of tracking validations and failures.\n\nCollaboration:\nWork with other Attribution Specialists to maintain consistent tracking for all clients\n\nWork with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity are maintained.\n\nWork with Account Managers and Project Managers to ensure we are all aligned on tracking\n\nRequirements\nThis role requires substantial overlap with US Central and/or Eastern Time business hours to support collaboration and communication with team members and stakeholders.\n\nAbility to work independently and manage priorities in a remote environment.\n\n3+ years in an attribution, analytics, or digital measurement role.\n\nStrong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution\n\nworkflows.\n\nFamiliarity with LeadDocket, Clio, HubSpot, and/or Salesforce.\n\nProficiency with Zapier, APIs, and webhook-driven data flows.\n\nExperience troubleshooting form tracking, phone tracking, and intake system attribution.\n\nDetail-oriented with excellent problem-solving and communication skills.\n\nAgency or legal marketing experience is preferred but not required.\n\nTechnology and Security Requirement: Contractors accessing Rankings.io systems and client data are required, under the terms of the Contractor Services Agreement, to maintain endpoint security software (Huntress) for the duration of the engagement. This does not grant Rankings.io remote access to, or control over, contractor devices.\n\nCompensation & Work Environment\nFixed monthly USD contractor compensation, paid semi-monthly.\n\nStarting at $2,500 USD/month depending on experience.\n\nFully Remote\n\nLong-term engagement opportunity\n\nEngagement Type\nThis opportunity is structured as an independent contractor engagement. Contractors are responsible for their own taxes, insurance, and compliance with applicable laws and regulations in their country of residence. Nothing in this posting should be interpreted as creating an employment relationship. The selected candidate will provide services to Rankings.io as an independent contractor pursuant to a written contractor agreement.\nWhat to Expect in the Interview Process\nHuman Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.\n\nOne-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.\n\nLive Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.","description_format":"text","description_chars":6743,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales & Marketing","Legal Services"],"lifecycle":[{"event":"open","at":"2026-09-22T23:07:59Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":39,"reasons":["conf:5","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/rankings-marketing-analytics-implementation-specialist-remote-contractor","json_url":"https://alion.io/job/rankings-marketing-analytics-implementation-specialist-remote-contractor.json","meta":{"generated_at":"2026-09-24T09:52:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}