{"id":1128220,"url":"https://alion.io/job/rankings-sr-email-lifecycle-marketing-specialist-2","title":"Sr. Email & Lifecycle Marketing Specialist","company":{"id":183533,"name":"Rankings","domain":"rankings.io","url":"https://alion.io/company/rankings","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":98000,"max_usd":178000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":571},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ActiveCampaign","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-22T21:20:42Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-23T23:51:32Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Description\nRankings.io is a legal marketing agency for elite law firms. As part of our award-winning internal marketing team, you’ll help market Rankings.io to prospective clients and build a lifecycle email engine from the ground up.\nYou’ll own the strategy and execution of the email customer journey, including copywriting, campaigns, automation, reporting, testing, and optimization across prospect and client communications. Your goal will be to turn email into a consistent, measurable source of engagement, qualified opportunities, and booked sales calls.\nThis role sits within a lean, fast-moving marketing team and reports to the Director of Marketing. You’ll collaborate closely with our sales, media, events, and content teams.\nResponsibilities\nOwn the lifecycle email program end to end, including strategy, journey architecture, copy, execution, reporting, and optimization.\n\nMap and optimize the buyer journey that turns managing partners and legal executives into clients.\n\nBuild multi-stage nurture flows, webinar invitation sequences, case study campaigns, and re-engagement programs in HubSpot for long, high-consideration sales cycles.\n\nWrite direct-response copy tailored to different legal audiences and practice areas, including emails, subject lines, offers, and landing pages.\n\nOwn email deliverability and domain reputation, including authentication, subdomain strategy, list hygiene, sender reputation, and inbox placement at firms with strict IT filtering.\n\nDevelop and manage a continuous A/B testing roadmap across messaging, offers, subject lines, audience segments, and send strategies.\n\nReport on performance against qualified meetings, SQLs, pipeline contribution, conversion rates, and pipeline velocity.\n\nPartner with sales and marketing stakeholders to improve lead follow-up, campaign coordination, and lifecycle performance.\n\nRequirements\nA portfolio of direct-response email copy that you personally wrote and can discuss in detail.\n\n3+ years of experience building and managing email marketing and automation programs, preferably in B2B or another high-consideration sales environment.\n\nHands-on experience with HubSpot or a comparable enterprise marketing automation platform, including building workflows yourself.\n\nWorking knowledge of email deliverability, including authentication, list hygiene, sender reputation, inbox placement, and CAN-SPAM compliance.\n\nFluency in audience segmentation, behavioral triggers, nurture strategy, and A/B testing.\n\nStrong analytical skills and the ability to connect email performance to qualified opportunities and pipeline.\n\nExcellent written English and strong overlap with US business hours.\n\nPreferred\nExperience marketing legal services or another high-value service with a long, considered sales cycle.\n\nAn understanding of how personal injury firms make money, including cost per signed case, intake conversion, and referral relationships.\n\nExperience with DealFront, Salesforce, or ActiveCampaign in addition to HubSpot.\n\nExperience incorporating LinkedIn automation or SMS into coordinated lifecycle campaigns.\n\nExperience using AI tools as part of your day-to-day workflow.\n\nBenefits\nStarting Salary of $95,000\n\nFully Remote\n\nUnlimited PTO\n\n$100 Wellness Reimbursement Program\n\nQuarterly training stipend for Professional Development\n\n401(k) with 3% Employer match (Safe Harbor)\n\n100% Employer-Paid Health Insurance (For Employee)\n\nWhat to Expect in the Interview Process\nHuman Resume Review: Your resume will be reviewed by our Talent Acquisition team.\n\nVideo Questionnaire: Selected candidates will be sent a link to complete 5 questions through video. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.\n\nLive Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Managers for a live Zoom interview to discuss experience, role expectations, and team fit.\n\nSkills Assessment: A short email writing and campaign logic exercise. Plan for 60 to 90 minutes. Use AI however you normally would, as long as you can explain your choices.\n\nFinal Interview: Finalists will meet with members of the marketing leadership team to review their assessment, discuss how they approach lifecycle strategy and collaboration, and ensure mutual alignment before a final decision .","description_format":"text","description_chars":4355,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Health insurance","Professional development","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sales & Marketing","Legal Services"],"lifecycle":[{"event":"open","at":"2026-09-22T23:07:59Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":39,"reasons":["conf:5","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/rankings-sr-email-lifecycle-marketing-specialist-2","json_url":"https://alion.io/job/rankings-sr-email-lifecycle-marketing-specialist-2.json","meta":{"generated_at":"2026-09-24T10:37:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}